 IN THE NEWS |
 A+E Global Media is up for sale. Wells Fargo has been enlisted to explore strategic options for the company, a joint venture of Disney and Hearst that includes cable networks A&E, Lifetime, and The History Channel, among others. The move comes as Warner Bros. Discovery and NBCUniversal are spinning off cable channels in an increasingly uncertain market. |
| Sixty-six percent of consumers would likely switch to a bundle from one provider for not only streaming TV services but also home security, fitness, smart home, music, and other subscription services, according to Horowitz report, “State of Media. Entertainment & Tech: Subscriptions 2025.” Interest in bundling all digital services and apps is highest among families with children in the home (76%), younger consumers (75% of 18–34-year-olds and 71% of consumers ages 35-49), and streamers (71%).
Zeam Media announced a new distribution deal with LG that will put its streaming platform on LG smart TVs. “This launch furthers Zeam’s mission to connect broadcasters, creators, and viewers on the screens people watch most,” said Jack Perry, CEO of Zeam Media. “Zeam on LG marks a major step in broadening distribution for our platform and highlights our commitment to democratizing access to media – whether from a small-town broadcaster or an emerging content creator.”
Family Entertainment Television has officially moved to a four-day work week. The move allows FETV staff to work 32 hours per week, rather than 40, with no change in total compensation or benefits. “The time has come to make a better work/life balance a reality for our people, and I believe this is a massive step forward,” said Drew Sumrall, CEO of Family Entertainment Television. “This is a solution that no one had asked for, but the response has been overwhelming, both internally as well as outside our organization. Moving forward, our ability to problem-solve will exponentially increase as we retain and attract the finest talent with this unmatched benefit.”
Out of home advertising outperforms CTV and digital channels in key metrics such as ad awareness, brand favorability, and purchase intent, according to an analysis from Clear Channel Outdoor and Kantar. According to benchmarks from Kantar, OOH matches linear TV in driving favorability and purchase intent. Additional key findings from the study include:
· Out-of-Home delivers superior brand lifts compared to digital and significantly outperforms digital media in all measured metrics.
· OOH delivers higher brand awareness and engagement compared to digital media and holds its own against TV.
· OOH stands out with a 13.3% increase in Ad Awareness compared to digital media, TV and CTV.
“Through our five-year collaboration with Clear Channel Outdoor, we applied rigorous measurement and analytics to uncover the true impact of Out-of-Home advertising,” said Nicole Jones, Chief Media Commercial Lead. “Our work demonstrates that when marketers leverage OOH as part of a balanced media mix, they unlock a powerful channel that drives both immediate results and long-term brand growth. |
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| IAB released its “2025 Digital Out-of-Home (DOOH) Measurement Guide,” aimed at bringing clarity to the DOOH landscape. Topics include data collection, ad delivery and measurement. “To maximize DOOH’s role in an omnichannel strategy, cross-channel integration is critical, allowing advertisers to measure it alongside TV, digital, and social media,” notes the guide. “At the same time, privacy and compliance must remain a priority, ensuring adherence to regulations while leveraging data responsibly. Finally, emerging trends and innovations, including AI, blockchain, and 5G, are shaping the future of DOOH, making measurement more precise and impactful.” |
| RENEWALS & CANCELLATIONS |
| Apple TV+ is moving fast on “Slow Horses.” The spy thriller series starring Gary Oldman was renewed for a seventh season ahead of the September 24 premiere of season five. “’Slow Horses’ has won fans all over the world with its unique mix of self-deprecating British humor and high-octane action,” said Jay Hunt, Creative Director, Europe, Apple TV+. “I’m delighted viewers will have another season to enjoy Gary’s magnificent performance as Jackson Lamb alongside the Slow Horses’ slightly inept spycraft.”
Season 11 of “Grantchester” will be its last. The PBS Masterpiece/ITV period drama premiered in 2015 on Masterpiece Mystery!. “’Grantchester has been one of the rare series that has a certain magic to everything about it,” said Susanne Simpson, Masterpiece Head of Scripted Content and Executive Producer. “The show has found its way into the hearts of countless Masterpiece viewers with its warmth, humor, and sense of community.” |
| PRODUCTION & DEVELOPMENT |
| Lifetime has greenlit a new entry for its “Ripped from the Headlines” franchise. “Girl in the Cellar,” starring Kyla Pratt (“The Proud Family”) and Kelcey Mawema (“Cruel Instruction”), follows a single mother who resorts to extreme measures to control her teenage daughter. The film premieres Saturday, August 23 at 8p.
Marcia Gay Harden (“So Help Me Todd”) has joined the cast of Netflix’s “Trinity,” focused on a female Naval Officer who becomes involved with the charismatic Secretary of Defense, only to discover he may be at the heart of a dangerous conspiracy. |
| Cynopsis Top Women in Media
LAST CHANCE, seriously.
The moment to make your mark is here. Nominations close TONIGHT. If you’ve been meaning to spotlight a woman driving real change in media—this is your moment. Entries closing at 11:59PM ET tonight…
NOMINATE BEFORE MIDNIGHT |
| NEW & RETURNING SHOWS |
| All eight episodes of Peacock’s “Devil in Disguise: John Wayne Gacy” drop Thursday, October 16. The series explores the stories of the serial killer’s victims and the trauma that their families endured. It also highlights the systemic failures that allowed his crimes to go unnoticed for so long. |
Today’ Premieres
Disney+: People & Places
E!: Botched Presents: Plastic Surgery Rewind at 10p
FXX: It’s Always Sunny in Philadelphia at 9p
HGTV: Celebrity IOU at 8p
Hulu: Team Players
Netflix: Building the Band; Under a Dark Sun; Off Road; The Gringo Hunters
Prime Video: Ballard; Menem: The President Show |
| COMING UP |
| “Atomic People,” offering a historical record of the last Japanese survivors of the atomic blast 80 years ago, premieres Monday, August 4 at 10p on PBS (check local listings).
Known as the “summer cottage murder,” an infamous Swedish case reopens as Johanna Möller speaks out for the first time about her conviction in planning the murder of her father and attempted murder of her mother. “Johanna Möller – Sweden’s Most Hated Woman” airs tomorrow, July 10 on Viaplay. |
| Cablefax Voices of Impact & Workplace Culture Awards (Formerly The Diversity & Pride List)
Great culture doesn’t just happen
Building a workplace where people feel seen, heard, and supported takes real leadership. That’s exactly what the Voices of Impact Awards celebrate. Nominate the teams and leaders making work better. Entries close July 15th.
ENTER NOW |
| SPORTS REPORT |
| The Big East and ESPN struck a six-year digital rights deal that gives “all 22 of our sports — especially women’s basketball and Olympic sports — the visibility they’ve earned and the access our fans expect,” said Big East Commissioner Val Ackerman. ESPN had rights to the Big East from 1980 to 2013. ESPN+ will stream over 300 Big East events annually.
FOX Nation has jumped into the live sports arena, becoming the exclusive Friday night broadcast partner for the PBR (Professional Bull Riders) Camping World Team Series. “PBR Friday Live” kicks off Friday, August 8 and continues weekly through the fall.
All Sports Group has inked a strategic partnership with Premier Talent Sports and Entertainment aimed at accelerating the development of original sports content, expand production capabilities, and open new opportunities for global sponsorships and live sporting event broadcasts. Under the agreement, All Sports Group and PTSE will collaborate to develop original sports-related programming for worldwide television distribution. PTSE will serve as ASG’s representative for securing sponsorship and brand integration for ASG’s original production projects. Additionally, ASG will provide production and syndication services for PTSE’s television-related ventures.
Qualcomm Technologies and two-time Major Champion Bryson DeChambeau, along with his LIV Golf team Crushers GC, have embarked on a collaboration that will see Crushers GC feature the Qualcomm brand on player apparel and experiential activations. Qualcomm will work closely with DeChambeau and Crushers GC on content creation and storytelling. |
| RATINGS |
| AMC and AMC+ adventure drama “Nautilus” attracted 2.6 million premiere night viewers on linear television in Nielsen live+3 ratings and is pacing as a top new series on AMC+ in viewership and acquisition. The premiere attracted the biggest audience on both AMC and AMC+ for any new series since “The Walking Dead: The Ones Who Live.”
Season three of Netflix’s “Squid Game” drew 106.3 million views its first two weeks, to rank as the streamer’s third most-viewed non-English show ever in the time span.
RotoWire has added journalist and fantasy analyst James Koh as on-air talent throughout the football preseason and season, contributing to the brand’s YouTube channel and social platforms to produce a series of videos each week breaking down the latest in the world of fantasy football. He will also join RotoWire’s Jim Coventry each Sunday morning for a live stream to assist fantasy players with their lineup decisions before kickoff. |
| EXECUTIVE MOVES |
| Adlook has promoted Luca Filardo to Chief Revenue Officer. Filardo was previously SVP Commercial Growth.
Angela Tangas has been appointed Global CEO of Brandtech’s Oliver and will also serve as Brandtech’s first Chief Strategy Officer. The appointment comes as Oliver founder and Global CEO Simon Martin moves into a new role as Chair of the company. Tangas was formerly Dentsu UK Group CEO.
Spectrum Reach elevated Mary Pouliopoulos to Senior Vice President, Customer Experience. Pouliopoulos most recently served as Group Vice President of Sales Operations, Activation and Partnerships. |
| IN MEMORIAM |
| Former broadcast standards executive Theodore “Ted” Cordes died July 6. He was 87. Cordes spent over 30 years at NBC, where he worked on shows including “L.A. Law,” “The Tonight Show” and “The Tomorrow Show,” among others. |
This Day in History
2001 – British comedy “The Office” premiered.
Answer to Our Last Trivia Question
Who did Sue Hawk call a rat in her “rats and snakes” speech on the season one finale of “Survivor”? Kelly Wigglesworth. Kudos to: Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Tom Moore-Kalt Productions/LA; Eric Litt-Nexstar/Chicago; Gerry Bixenspan-TV Marketing Inc./NYC; Ben Webber-ESPN/Bristol, CT; Phyllis McQuillan-MSG Networks/NYC
Today’s Trivia Question
Which series was the first to show a woman’s pregnancy, and later featured the actress’s real-life son as a character? (Email your answer to trivia@cynopsis.com and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.) |
EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
CHIEF REVENUE OFFICER>>
ORIGIN/NY(HYBRID): Overseeing full time sales team of 2 remote sellers, an account director, a sales operations manager and sales strategist. Accelerating the adoption of award-winning suite of CTV ad formats. Ensuring we exceed our current targets and ultimately making sure we continue growing at the pace we are in an increasingly competitive market. Full Info HERE.
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Wide Orbit Exp a +. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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