| A CYNOPSIS MESSAGE FROM OMEDA |
 IN THE NEWS |
| Layoffs at Paramount Global have hit BET. As it thins its ranks, BET will “further leverage Paramount’s scaled support functions in areas including linear research, finance, and business and legal affairs,” wrote network CEO Scott Mills in a memo to staff on Wednesday. Paramount announced earlier this month that it plans to reduce its US workforce by 3.5%.
A mediator has proposed that Paramount Global settle President Trump’s lawsuit over what Trump alleges was deceitful editing of a “60 Minutes” interview with Kamala Harris for $20 million, reports The Wall Street Journal. The proposal includes a $17 million donation to Trump’s presidential foundation or museum, legal fees, and PSAs to fight antisemitism. The company’s previous offer of $15 million was rejected. |
 Trump’s latest media target is CNN correspondent Nathasha Bertrand, for her reporting on the Defense Intelligence Agency’s assessment that the US bombing strikes on Iran likely set the country’s nuclear program back by just a few months. “She should not be allowed to work at Fake News CNN,” posted the president on Truth Social. “Her slant was so obviously negative, besides, she doesn’t have what it takes to be an on camera correspondent, not even close. FIRE NATASHA!” Responded CNN, “We stand 100% behind Natasha Bertrand’s journalism and specifically her and her colleagues’ reporting of the early intelligence assessment of the US attack on Iran’s nuclear facilities,” adding, “We do not believe it is reasonable to criticize CNN reporters for accurately reporting on the existence of the assessment and accurately characterizing its findings, which are in the public interest.”
At least one media expert believes Netflix’s next big bet should be on short-form content and exclusive, multi-year deals with creators. “Some of the bigger creators on YouTube have high production value content with huge, built-in audiences. Their annual viewing hours rival big Netflix originals,” wrote Wells Fargo analyst Steve Cahall in a research note. “Moving creators exclusively to NFLX could be an opportunity to add subscribers, engagement and ads, all at an attractive ROI.”
FOX News Media has signed conservative podcaster and influencer Brett Cooper as a contributor. Cooper will provide cultural, social, and political commentary across all FOX News Media platforms. |
 Warner Bros. Discovery, in connection with DC Studios’ “Superman,” has launched a social impact campaign with Best Friends Animal Society to bring awareness to adoptable pets around the country. “Superman” director James Gunn filmed a PSA encouraging viewers to join WBD in supporting the work of the organization. The multichannel marketing campaign will air on WBD platforms from sports and streaming to cable, broadcast and social media, and in AMC theaters the month of July.
HGTV has canceled “Married to Real Estate” after four seasons. Series stars Egypt Sherrod and Mike Jackson shared the news in an Instagram post, saying, “While the chain of events leading up to this is disheartening, we are deeply grateful. Grateful for four incredible seasons. Grateful for our amazing crew and supportive fans. Grateful that our businesses continue to thrive. And most of all-grateful that we are still very much married to real estate (and to each other).”
Fred Rogers Productions has extended its partnership with PNC Foundation, receiving a $1.4 million grant through PNC’s Grow Up Great® program. The grant supports both the animated series “Alma’s Way” and community events inspired by the series and ongoing Be My Neighbor Day initiatives. |
| PRODUCTION & DEVELOPMENT |
| Tamera Mowry-Housely (“Sister, Sister”) is hosting Hallmark baking competition “Baked with Love: Holiday,” following ten pairs of home bakers in a family bake-off. “This show is the perfect recipe for joy, combining the magic of baking for the holidays with the warmth, charm, and heartfelt connections that embody the Hallmark spirit,” said Hallmark Media head of unscripted David Stefanou. Production just wrapped on the show, which will make its debut later this year.
UConn’s women’s basketball champs have landed an Apple TV+ docuseries. The show, now in production, will explore the team’s history, as well as its 2025 NCAA win.
Norway’s Rubicon TV landed the exclusive rights to Lars Mytting’s trilogy, commencing with supernatural thriller The Bell in the Lake. Development is now underway. |
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Cablefax’s Voices of Impact & Workplace Culture (Formerly The Diversity & Pride List)
Recognizing leadership that lasts
This newly reimagined program honors the cultures and leaders reshaping media and broadband for the better.
Whether through inclusive hiring, social responsibility, or raising up the next generation of leaders, these awards celebrate what’s working… and who’s behind it.
FIND OUT MORE |
| NEW & RETURNING SHOWS |
| Season ten of OWN’s “Love & Marriage: Huntsville” kicks off Saturday, July 19 at 8p. This year, the reality show was Saturday night’s #1 original series across all key African American demos, leading OWN to be Saturday night’s #1 cable network (without sports) with African American W25-54. |
Today’ Premieres
BritBox: The Good Ship Murder
Peacock: Nelly & Ashanti: We Belong Together
Sundance Now: Butchers of LA |
| TECH |
| DoubleVerify released the discovery of ShadowBot, a fraudulent bot scheme that DV said generated over 35 million spoofed mobile devices in 1Q25. The DV Fraud Lab identified ShadowBot targeting mobile and CTV environments using rudimentary automation techniques, including mobile emulators and spoofed app IDs. “ShadowBot shows that fraud doesn’t need to be sophisticated to be costly,” said Gilit Saporta, VP Product, Fraud & Quality at DoubleVerify. “It’s alarming to see $2.5M lost to bots using resolutions of an old CRT screen we all used back in the 1990s. The fraud scheme operator didn’t even bother to match its fake device signals to a proper mobile device.”
Advertising platform MGID announced the release of CPA Tune, a self-optimizing system that utilizes machine learning to maximize conversions and efficiency at scale across native advertising campaigns. Early adopters of CPA Tune have reported 155% higher average conversion rate; up to 300% CVR growth in specific verticals and markets; and lower CPAs through smarter audience targeting. “Between our fatigue-fighting CTR Guard and our conversion-boosting CPA Tune, MGID is not just talking about AI’s potential; we’re proving that the technology can deliver its promise of solving complex problems with simple interfaces,” said Oleksii Borysov, VP of Product at MGID.
Spectrum announced it has awarded $1.1 million in Spectrum Digital Education grants to 55 nonprofit organizations that work to expand access to digital tools, skills training and resources in the communities Spectrum serves. Since launching in 2017, Spectrum Digital Education has committed more than $11 million to support 204 community-based nonprofits across Spectrum’s 41-state service area. |
| COMING UP |
| The Africa Channel will mark its 20th anniversary with new original programming, including a documentary special recounting pivotal turning points in its history. “TAC 20: The Africa Channel Story” traces the journey of how the independent, Black-owned channel has contributed to evolving the narrative of Africa and its place in the world. |
| Cynopsis Media Impact Awards
Tech that makes a difference
From AI-fueled accessibility tools to campaigns driving civic engagement through smart data, the Media Impact Awards spotlight innovation that resonates.
Categories include:
– Best AI/Machine Learning Application in Ad Tech
– Best CTV Platform
– Outstanding Brand Safety Strategy
ENTER TODAY |
| SPORTS REPORT |
| ESPN has renewed a five-year media rights deal with the Premier Lacrosse League that will span ESPN platforms. The deal begins with the 2026 season and includes all Premier Lacrosse League regular season, All-Star, Playoff and Championship games, Maybelline Women’s Lacrosse League games, and future PLL and WLL Drafts. “This renewed partnership with ESPN is a major milestone for the continued rise of both the PLL and WLL,” said Mike Rabil, Premier Lacrosse League co-founder/CEO. “It underscores the momentum behind both our men’s and women’s leagues and the demand from a growing, passionate fanbase — unlocking new opportunities for our players, partners, and fans alike.”
The 2025 NHL Draft begins Friday, June 27, with Round One coverage from 7-10p on ESPN and simulcast on ESPN+. “The Point,” ESPN’s hockey-focused studio show, will preview Round One and feature red carpet coverage beginning at 6p on ESPN2 and ESPN+. Day two Draft coverage of Rounds 2-7 will begin on Saturday, June 28, at noon on ESPN+ and the NHL Network.
MLB Network’s trio of Robert Flores, Lauren Shehadi and Mark DeRosa will celebrate 1,000 episodes together on today’s “MLB Central.” The regular season morning program launched in 2015, with Robert Flores joining Shehadi and DeRosa starting in 2018.
WTA Ventures and Tennis Channel have agreed to a new six-year media rights deal that has Tennis Channel platforms continue as the exclusive home of WTA tennis in the US through 2032. The deal covers all WTA 1000, 500 and 250 events (except tournaments in the US) through to the season-closing WTA Finals.
Media services provider NEP Group announced the launch mobile production facility Supershooter 10, designed to give production teams a standardized, familiar environment that streamlines workflows between shows and across locations. Like its predecessors, Supershooter 10 is powered by NEP’s TFC broadcast orchestration platform, delivering a fully IP-based infrastructure supporting 1080p and HDR production.
LIV Golf and MGM Resorts International have struck an agreement that calls for MGM Resorts to serve as the host venue and presenting partner for LIV Golf Week, an annual pre-season event which will relocate from Florida to Las Vegas in advance of the 2026 LIV Golf season. LIV Golf Week brings together players, team staff, and league officials for a range of pre-season activities across several days including content capture for broadcast and corporate partners; global press engagement with influencers and media from sports, entertainment and lifestyle outlets; league and team commercial campaigns, and more as players prepare for the upcoming season. |
| DISTRIBUTION |
| Weigel Broadcasting Co. and DIRECTV announced a multi-year carriage agreement for Weigel’s classic animation channel MeTV Toons, which will join DIRECTV’s streaming and satellite homes on Monday, June 30. MeTV Toons joins Weigel networks MeTV, Start TV, and Heroes & Icons, already available on DIRECTV satellite and streaming. |
| RATINGS |
| The season three premiere of HBO’s “The Gilded Age” drew 2.7 million cross-platform viewers in its first three days, up 27% from the season two debut and up 30% from the series starter.
NASCAR on Prime posted a season average of 2.16 million viewers across five events on Prime Video. Among all key adult demographics under the age of 55 (P18-34, P18-49, P25-54), Prime Video finished the season with double-digit, year-over-year gains, and delivered the youngest audience median age (56.1) among all NASCAR broadcasters in more than a decade.
Peacock’s “Love Island USA” ranked as the #2 streaming original title the week of June 9, and the #1 streaming reality title, based on preliminary Nielsen minutes viewed. Beyond Nielsen measurement, which predominantly captures viewership of content on the television screen, Peacock first party data reveals that “Love Island USA” season 7 has the platform’s biggest mobile audience of all time for an entertainment series with nearly 30% of usage occurring on mobile devices. |
 ABC News’ “Karen Read: The Verdict – A Special Edition of 20/20” ranked #1 on Wednesday among all of broadcast and cable programs in primetime in Adults 18-49 (397,000), based on Live+Same Day Nielsens (non-sports). |
| EXECUTIVE MOVES |
| Mediaocean has promoted Ramsey McGrory to President of its Prism division. McGrory was previously Chief Development Officer. |
This Day in History
1843 – Hong Kong was declared a British Crown Colony.
Answer to Our Last Trivia Question
On “Cheers” (1982-93), where had Sam planned to take Diane on their honeymoon? Disney World. Kudos to: Justin Pierce-JP Consulting Group/LA; Steven Piluso-EdgeCraft Media/Chatham, NJ; Eric Dunefsky-Crossmedia//NYC; Rev. Mark Wajda/Clermont, FL; Tom Moore-Kalt Productions/LA
Today’s Trivia Question
The pilot for which sitcom, which only lasted for four episodes, never aired due to protests from activist groups? (Email your answer to trivia@cynopsis.com and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.) |
EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
CHIEF REVENUE OFFICER>>
ORIGIN/NY(HYBRID): Overseeing full time sales team of 2 remote sellers, an account director, a sales operations manager and sales strategist. Accelerating the adoption of award-winning suite of CTV ad formats. Ensuring we exceed our current targets and ultimately making sure we continue growing at the pace we are in an increasingly competitive market. Full Info HERE.
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Wide Orbit Exp a +. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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