 IN THE NEWS |
Google has expanded its commerce media suite to brands and retailers. Updates now available in beta include:
· Beyond Performance Max, Google Ads now also supports Search, Shopping and Demand Gen campaigns.
· Google Ads features improved self-service options for retailers and marketplaces to share product catalogs with brands.
· To boost off-site scale, Google has brought commerce and retail media to YouTube via Display & Video 360.
· Google is piloting product-level measurement for brands and retailers to assess effectiveness of media spend against product and category sales data. |
 King Charles and Idris Elba are partnering to produce a documentary about The King’s Trust, a charity founded by the royal in 1976 to help vulnerable young people. Said Elba, a recipient of an arts grant, “The King’s Trust gave me an opportunity that changed my life. At a time when I didn’t have the resources to pursue my ambitions, they offered real, practical support — including financial help — that helped me take those first steps to advance my career.” The Netflix doc, from Elba’s 22 Summers, is set to launch in fall 2026. |
| Cynopsis Top Women in Media
Setting the standard
Last year’s Luminary Honoree Bethenny Frankel went from the stage to the NYFW runway—where can recognition take you?
This is where leadership grabs the spotlight.
NOMINATE A LEADER |
| NEW & RETURNING SHOWS |
| For sneak peeks of shows, go to Cynopsis Trailer Park.
The fifth and final season of Netflix’s “Outer Banks” will kick off in 2026, said the streamer in a start-of-production announcement. Cullen Moss and J. Anthony Crane have been upped to season regulars. |
 A trailer for season three of Starz drama “Power Book IV: Force,” set to premiere in fall 2025, offers a look at intensifying power struggles and shifting alliances as the drama heads into its final run.
As Dr. Seuss Enterprises’ bet on YouTube reaps rewards, the company has renewed its partnership with Little Dot Studios and is expanding its roster of pillar programming. Last July, Dr. Seuss Enterprises relaunched its YouTube channel, aggressively expanding content. Since then, viewership has jumped by 993%. Now, the company has launched “Seuss Circle Time,” intended as a tentpole series. “As we think about where to bring the iconic IP of Dr. Seuss, we are always looking at where the next generation of fans are spending their time,” said Susan Brandt, President and CEO at Dr. Seuss Enterprises. “With so much family co-viewing happening on YouTube, we felt it was important to take a deliberate approach to building out our channel with high quality, entertaining content.” |
Today’ Premieres
Acorn TV: Inside
Freeform: Born to Be Viral: The Real Lives of Kidfluencers at 10p
Prime Video: Head Over Heels |
| COMING UP |
 “Sinners” makes its streaming debut Friday, July 4 on Max. Ryan Coogler’s hit horror film, starring Michae B. Jordan in a dual role, premieres on HBO the next day at 8p. |
| Cynopsis Media Impact Awards
Tech that makes a difference
From AI-fueled accessibility tools to campaigns driving civic engagement through smart data, the Media Impact Awards spotlight innovation that resonates.
Categories include:
– Best AI/Machine Learning Application in Ad Tech
– Best CTV Platform
– Outstanding Brand Safety Strategy
ENTER TODAY |
| SPORTS REPORT |
| VIZIO WatchFree+ will again be the exclusive US destination for The Women’s Cup’s club soccer Global Series Summer 2025 live matches. Eight games will be available on WatchFree+ on the dedicated The Women’s Cup Channel from July16-26; the second international tournament returns later in the summer.
FloSports and the University Athletic Association (UAA) have entered into an exclusive five-year media rights agreement that will begin in the fall of 2025. FloSports will provide a global platform to live stream over 650 regular-season and postseason events annually. |
| RATINGS |
| On Thursday, June 12, Spectrum News NY1’ airing of the second and final televised debate of the Democratic mayoral primary election in NY earned an 111% increase in viewership versus the previous month’s average, and the network ranked first among Spectrum households, outperforming broadcast and cable news networks. |
| IN MEMORIAM |
| Actress Lynn Hamilton died June 19 at age 95. Hamilton was best known to TV audiences for her roles on “Sanford and Son” and “The Waltons.”
Jack Betts, known for roles on numerous daytime soap operas as well as for playing Henry Balkan in “Spider-Man,” also died June 19, at age 96.
Media service agency executive Dennis Holt passed away June 19 at 88. Holt most recently served as chairman of US International Media, founded in 2004, years after selling Western International Media in 1995. |
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This Day in History
1926 – The College Board Association administered the first SAT exam in the US.
Answer to Our Last Trivia Question
In which series did Willie Aames and Leif Garrett appear as the same character? “The Odd Couple” (1970-75). Kudos to: Vic Lowry-Lipstick Nancy/LA; Eric Emeric-Paramount Global/NYC; Justin Pierce-JP Consulting Group/LA; Mike Goscia-NBCUniversal/NYC; Eric Dunefsky-Crossmedia/NYC; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Tom Moore-Kalt Productions/LA; Beth Tallent-TallentPR/Nashville, TN; Andrew Goldman-Phanes Funding Group/NYC
Today’s Trivia Question
MSNBC launched in 1996 as a joint venture between NBC News and which company? (Email your answer to trivia@cynopsis.com and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.) |
EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
CHIEF REVENUE OFFICER>>
ORIGIN/NY(HYBRID): Overseeing full time sales team of 2 remote sellers, an account director, a sales operations manager and sales strategist. Accelerating the adoption of award-winning suite of CTV ad formats. Ensuring we exceed our current targets and ultimately making sure we continue growing at the pace we are in an increasingly competitive market. Full Info HERE.
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Wide Orbit Exp a +. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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