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 IN THE NEWS |
| Roku and Amazon Ads are teaming for a new integration that will deliver logged-in reach to more than 80% of US CTV households – the largest authenticated CTV footprint in the US. The companies say that in early tests, advertisers using the new solution reached 40% more unique viewers with the same budget and reduced how often the same person saw an ad by nearly 30%. “Our exclusive partnership with Roku is a giant leap for advertisers, bringing best-in-class planning, audience precision, and performance to TV advertising,” said Paul Kotas, Senior Vice President, Amazon Ads. “We’re removing the guesswork to provide advertisers with unprecedented capabilities and delivering performance in ways that simply weren’t possible before.”
In another integration, Netflix is expanding its global programmatic offering by partnering with Yahoo DSP. Clients will be able to buy Netflix advertising through Yahoo programmatically later this year in the streamer’s 12 ad-supported countries. Calling the move “another milestone for the ads business,” Netflix President, Adverting Amy Reinhard wrote in a blog post, “Integrating Yahoo DSP is all about driving performance for Netflix advertisers, and we will partner together on advanced targeting segments to optimize the best results for our clients.” |
 WPP reports it will be the first advertising and marketing services company to integrate Symphony, TikTok’s generative AI tools, into its AI-enabled marketing platform, WPP Open. The collaboration enables WPP to be among the first to explore and leverage new Symphony API features as they roll out. Key features available to WPP clients include:
· Symphony Digital Avatars – licensed and consensual, AI-generated representations of real people
· Symphony’s AI dubbing translation tool, which produces multi-language content in a hyper-realistic style
· A video generator that provides advertisers with video-based product details and assets pulled directly from a product detail page URL
“With TikTok’s Symphony Suite, we’re giving our creatives even more firepower to push boundaries and experiment for our clients,” said Rob Reilly, Chief Creative Officer at WPP. “It’s about making creativity smarter, faster and more effective, blending the magic of the human touch with the power of AI to deliver killer results for the world’s biggest brands.”
TEGNA stations are expanding their local news programming by launching live and on-demand, local newscasts from 7a to 9a. daily in 50+ markets through streaming, connected TV apps, and station websites. “In addition to serving our viewers, it will also create new opportunities for our advertisers to reach audiences regardless of where they are and how they consume our content,” said Adrienne Roark, Chief Content Officer at TEGNA.
Dentsu is expanding its dentsu Sports & Entertainment offerings with the international launch of dentsu anime solutions; the expansion of dentsu Sports Analytics into MENA; and the growth of strategic dentsu Sports & Entertainment hubs. Yoshinobu Ise has been appointed as the Global Head of Sports & Entertainment, dentsu, serving concurrently as Deputy Global Chief Strategy Officer, dentsu. “Dentsu Sports & Entertainment represents a groundbreaking step in unifying sports, entertainment, and gaming under one integrated initiative,” said Ise. “By leveraging our extensive experience and networks, together with proprietary fan data, we are uniquely positioned to create culture-defining content that resonates deeply with audiences and drives significant commercial impact for our clients and partners.”
Warner Bros. Discovery announced Monday that bondholders have overwhelmingly approved a restructuring plan to separate its HBO Max streaming service, movie studio and TV production business from its cable networks. Bondholders agreed to remove restrictions that could have blocked the split and supported a plan to repurchase nearly half of the $37 billion in debt remaining from the 2022 WarnerMedia-Discovery merger.
FOX Advertising announced a strategic investment in The Lighthouse, part of the Whalar Group. The studio and campus space are designed for creators to collaborate and develop content. The investment will also support the launch of FOX’s new IP development initiative aimed at fueling creator-led franchises across its content portfolio. “At FOX, we see the future of entertainment and advertising will be driven by bold culture-shaping IP,” said Stephano Kim, Chief Strategy & Operations Officer, FOX Advertising. “Our investment in The Lighthouse signals our commitment to building original franchises with visionary Creators who are redefining storytelling and influencing culture in real time.”
Discovery Channel is marking its 40th anniversary with a four-part international series focused on the impact the network has had globally. “Discovery Has Changed My Life,” which started rolling out on Monday, “Was a real passion piece for our team,” said Matt Brown, Creative Director at WBD. “’Discovery Changed My Life’ gave us the chance to honour the incredible impact this brand has had on real lives — something many of us on the team feel ourselves.” Discovery Channel launched June 17, 1985.
Cloud-based video platform Kaltura partnered with Canadian television network APTN (Aboriginal Peoples Television Network) to power APTN lumi, a streaming service that delivers content to Indigenous communities. “For over 25 years, APTN’s mission has been to share Indigenous perspectives, stories, and cultures through content created by and for First Nations, Inuit, and Métis communities,” said John Bauer, Director of Digital Media and IT at APTN. “We’re thrilled to partner with Kaltura to expand our reach and bring these voices to a broader audience.”
DoubleVerify introduced the News AcceleratorTM Publisher Council, a forum for publishers to share insights, surface challenges, and help shape future innovations that drive advertiser investment in news. “News organizations play a vital role in fostering an open, informed society, and advertisers need the right independent tools to engage with journalism objectively and effectively,” said Jack Marshall, Head of News, Policy & Content Partnerships at DoubleVerify. “DV’s News Accelerator Publisher Council creates an ongoing forum for collaboration.”
DirecTV and Lionsgate are teaming to launch Lionsgate Collection, drawing on the studio’s library to deliver a premium channel available to DirecTV satellite, streaming and FAST platforms. “By combining world-class content with DirecTV’s advertising expertise and market clout, this is an important step forward in executing our strategy of unlocking the full value of our library with bespoke offerings that touch every part of the media ecosystem,” said Jim Packer, President of Lionsgate’s Worldwide Television Distribution Group.
Spectrum awarded $300,000 to the fifth class of Spectrum Scholars. Fifteen college students will receive $15,000 each in scholarships and participate in a two-year professional development program, including a paid internship with Spectrum. |
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| NEW & RETURNING SHOWS |
| Season two of Comedy Central’s “Digman!” kicks off Wednesday, July 9 at 10:30p. The animated comedy was created by Neil Campbell and Andy Samberg of Lonely Island.
New A&E series “Lie Detector: Truth or Deception,” following people suspected of serious crimes who voluntarily submit to taking a polygraph test, launches Thursday, July 10 at 9p.
Nat Geo has renewed “Tucci in Italy” for season two. The docuseries debuted on May 18. |
 Acorn TV crime drama “The Madame Blanc Mysteries” is back for season four on Monday, July 7 with two episodes. |
Today’ Premieres
Paramount+: Chopper Cops
Shudder: Hell Motel |
| TECH |
| Video network Captivate has launched Programmatic Content Alignment, a solution that brings contextual targeting capabilities to DOOH programmatic advertising. The offering allows advertisers to align their programmatic campaigns with relevant content categories across Captivate’s network of 22,000 screens. “Programmatic Content Alignment extends one of our most powerful direct advertising strategies into our programmatic ecosystem,” said Leigh Lowery, Chief Revenue Officer at Captivate. “We’ve seen firsthand how aligning ads with relevant content drives stronger campaign performance for our direct clients, and now we’re making this strategic feature available to programmatic buyers for the first time.”
PMG introduced Alli Marketplace, a martech app exchange built directly into the company’s marketing operating system, Alli. Alli Marketplace is fully embedded within media, audience planning, and creative workflows. “Marketers today need agility and immediate business impact,” said George Popstefanov, Founder and CEO of PMG. “With Alli Marketplace, we’ll collapse months of integration and onboarding into a seamless, one-click experience.” |
| RETAIL MEDIA |
| Albertsons Media Collective, the retail media arm for Albertsons, announced the launch of its in-store digital display network. In partnership with Stratcache, Albertsons Media Collective will power its new in-store advertising solution through a fleet of digital screens. “At Albertsons Cos., we’ve identified a significant opportunity to enhance our in-store customers’ shopping experience by delivering relevant and impactful messaging at the point of purchase,” said Jennifer Saenz, Chief Commercial Officer at Albertsons Cos. “Our partnership with Stratcache enables brand partners to engage directly with our shoppers at this key moment, providing them with compelling offers, meal inspiration and timely information.” |
| PRODUCTION |
| Spirit Studios, Hearst Networks EMEA and BossaNova Media are teaming for a true crime docudrama exploring the twisted mind of the killer who inspired “Psycho,” “The Texas Chainsaw Massacre,” and “The Silence of the Lambs.” “Ed Gein: Original Psycho” is based on the reconstructed transcripts of Gein’s original confessions from November 1957, using AI generative technology and an actor portraying the detective who led the real-life interrogation.
BritBox has greenlit “Tommy & Tuppence,” a contemporary adaptation of Agatha Christie novels and short stories featuring the characters. The six-parter will be produced by Lookout Point (“Happy Valley”), part of BBC Studios, in association with Agatha Christie Limited. It’s the first contemporary English language television series adaptation of the stories, which had 1983-84 and 2015 adaptations under the title “Partners in Crime.” |
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| COMING UP |
| Telemundo is bringing back concert series “Nissan Conciertos de Verano” starting Friday, June 20 at 2:45p. This summer’s lineup takes the stage at Telemundo Center in Miami. |
| SPORTS REPORT |
NHL team sponsorship revenue has surged past $1.5 billion, up 9% YoY and nearly 20% since 2022. That’s according to SponsorUnited’s annual NHL Marketing Partnerships Report, which also found:
· Connor McDavid and Matthew Tkachuk – the faces of each Stanley Cup team – lead the league with eight brand deals each.
· Finance, business services, and automotive brands accounted for one-third of new sponsorship money entering the league.
· Average jersey patch deals range from $3.4M–$4.2M, nearly a third less than the average across the other leagues. |
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| The US Open golf championship averaged 10.1 million viewers for its final round, according to data from AdImpact. Viewership peaked at 4:02 pm ET with 12.8 million viewers. NBC accounted for 55% of all viewers, while YouTube and YouTubeTV accounted for 22% and other streaming platforms accounted for 23%
Red Bull is onboard as a new partner for the BLAST.tv Austin Major. As the Official Energy Drink Partner of the esports event, Red Bull will be integrated across both digital and physical assets in the broadcast. They will also sponsor a dedicated “Ace” broadcast segment, highlighting and celebrating when a team wins a round without losing any player. In addition, Red Bull will produce a highlight content piece featuring a death-defying skydive over Austin.
Norwegian Cruise Line has partnered with the NHL to donate $75,000 to the Honor and Remember Foundation, which recognizes and pays tribute to military lives lost. |
| DISTRIBUTION |
| Tubi UK has struck content deals with AMC Networks, NBCUniversal and Sony that add 1000 titles to its library. “Since launching nearly a year ago in the UK, Tubi has doubled its library size, cementing its position as offering the biggest collection of free movies and TV series in the UK,” said Ross Appleton, General Manager, UK, at Tubi. “With rising costs and fragmentation in streaming, Tubi will continue to offer viewers extensive content choice and a highly personalized viewing experience.” |
| EXECUTIVE MOVES |
| Vice Media has appointed Adam Stotsky as CEO. Stotsky was previously OBB Media’s Chief Strategy and Commercial Officer, and spent almost 20 years at NBCUniversal, including roles as Chief Marketing Officer at NBC Entertainment, President of E! Entertainment and President of Esquire Network.
Promotions at ABC News! Jennifer Metz has added the title of executive producer of special events and news specials planning to her current role as senior producer at “World News Tonight”; John Santucci has been named senior executive producer and managing editor, investigative unit and strategic initiatives; and Katherine Faulders has been appointed to the newly-created position of Washington, DC bureau managing editor.
Robert Benoit has been named Chief Financial Officer of Viamedia. Benoit joins Viamedia from Rev.io, an automation software provider for communications and technology service providers.
Barbara Zaneri is leaving Paramount after 25 years, most recently as Chief Program Acquisitions Officer, to focus full-time on the nonprofit she founded, Gold Star Services Network. With Zaneri’s exit, Virginia Lazalde-McPherson will expand her role to become Chief Acquisitions Officer for Showtime and MTV Entertainment Studios.
Chrystal Henke Ball has joined Yahoo News as VP of Engineering. Ball most recently served as the VP of Engineering for Pachama.
Blink49 Studios has appointed Dylen Postnikoff as Vice President, Marketing and Communications. Most recently, Postnikoff served as Vice President of Brand Marketing and Communications at Shaftesbury. |
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This Day in History
1994 – O.J. Simpson was charged with the murder of his ex-wife Nicole Simpson and her friend Ronald Goldman.
Answer to Our Last Trivia Question
What was the second “Star Trek” TV series created by Gene Roddenberry? “Star Trek: The Animated Series” (1973-74). Kudos to: Tom Boyd-WGN/Chicago; John Kukla-KDFW Fox 4/Dallas; Kathleen Campbell-Wheat Penny/Hollywood; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Jim Roche-Svengoolie/Weigel Broadcasting/Chicago; Andrew Goldman-Phanes Funding Group/NYC; Martha Voyer-W Direct/Irvington, NY; Scott Deaner-Horizon Media/Richmond, VA; Jeff Suss-Futuri Media/Franklin, NC
Today’s Trivia Question
How did “Sex and the City” (1998-2004) pals Charlotte and Carrie meet? (Email your answer to trivia@cynopsis.com and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.) |
EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
CHIEF REVENUE OFFICER>>
ORIGIN/NY(HYBRID): Overseeing full time sales team of 2 remote sellers, an account director, a sales operations manager and sales strategist. Accelerating the adoption of award-winning suite of CTV ad formats. Ensuring we exceed our current targets and ultimately making sure we continue growing at the pace we are in an increasingly competitive market. Full Info HERE.
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Wide Orbit Exp a +. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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