| A CYNOPSIS MESSAGE FROM SCREENVISION MEDIA
Record Breaking Memorial Day in Cinema!
Over the holiday weekend, ~24M+ moviegoers showed up for Lilo & Stitch (~17M)
and Mission Impossible (~7M).
Cinema brings families and Gen Z together, fully focused & emotionally engaged.
In 2024, 90% of Gen Z went to the movies. Families will buy 445M+ tickets this year.
PG movies average 3.6 people per group, a shared scale that is unmatched.
Partner with Screenvision Media |
 IN THE NEWS |
 Netflix’s “CoComelon” is moving to Disney+ in 2027. The preschool hit, which launched as a YouTube channel in 2006, jumped to Netflix in 2020. News of the shift came after Netflix landed streaming rights for kids’ classic “Sesame Street.”
Reddit has released its Dynamic Product Ads to all advertisers. The feature uses on-platform and off-platform contextual shopping signals to match products to redditors based on where they are in their shopping journey. The company, which launched Dynamic Ad Products in beta last year, said that in 1Q25, advertisers who ran both Dynamic Product Ads and standard conversion campaigns saw 2x ROAS. |
 Phil Robertson, patriarch of the family featured on 2012-17 A&E reality show “Duck Dynasty,” died at age 79. His diagnosis of Alzheimer’s was revealed on the December 6 episode of podcast “Unashamed with the Robertson Family”; on the April 2 episode, his son Jace Robertson reported his father’s health was “not good.” Footage of Robertson giving a brief speech supporting President Trump at a campaign rally in 2019 went viral after his death. “Duck Dynasty: The Revival” is slated to premiere on A&E this summer. |
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POWER PLAYS SPORTS WEBINAR
One Week Out: Power Plays Is Almost Here
The business behind the game is moving fast—are you keeping up?
Join us next week for Power Plays: The Business of Sports Media in 2025, a free virtual event where the sharpest minds in sports media, advertising, and brand strategy unpack what’s shaping the industry.
Featuring voices from BIG3, DAZN, Fubo, Nexstar, Monumental Sports & Entertainment, and more.
From streaming-first strategies to brand-led storytelling, this is your front-row seat to the future of sports media.
It’s free. It’s virtual. It’s one week away.
Register now. |
| PRODUCTION |
| YouTube creator Daria Cohen is developing her series “The Vampair” into a long-form animated TV pilot in partnership with the Academy Award-nominated Hive Studio. A crowdfunding campaign is set to launch on July 6. |
Today’ Premieres
HGTV: Down Home Fab at 8p
History: Sitting Bull at 9p
NBC: America’s Got Talent at 8p; Destination X at 10p
Prime Video: The Second Best Hospital in the Galaxy |
| SCREENSHIFT
Where Media’s Next Era Takes Shape
Welcome to ScreenShift—the reimagined flagship event from Cynopsis, built for a media world in motion.
Join 300+ senior leaders from brands, agencies, streaming platforms, and tech as we dive into the biggest shifts shaping the industry—from CTV growth and AI adoption to audience measurement, ad innovation, and content-commerce convergence.
October 14 | NYC
One day. Big ideas. Real strategy.
Walk away with insights, connections, and ROI that moves the needle.
Don’t just talk about change. Be in the room where it’s happening.
Register Now |
| COMING UP |
| Pluto TV is bringing back its ‘Free Movie Weekend’ program this summer. The initiative supports family-run and independent theaters across the country by offering complimentary movie tickets on select weekends. This year, Pluto is teaming up with Oscar-winning director and champion of independent film and movie theaters, Sean Baker (“Anora”), to help amplify the program’s core mission. “Free Movie Weekend is a meaningful initiative that shares a cause close to my heart. Local cinemas are cultural touchstones, they are gathering places where communities come together to experience stories as they were meant to be seen: on the big screen,” said Baker. “I’m honored to partner with Pluto TV to help spotlight the independent theaters that play such a vital role in sustaining the art of cinema.” |
| SPORTS REPORT |
| DAZN announed the launch of “DAZN Transfer by Fabrizio Romano.” The daily format will be broadcast live from June 3 to 10 at 19:30 BST, just before the start of the FIFA Club World Cup 2025, and can be followed for free on DAZN. |
| DISTRIBUTION |
| Bundled streaming service Cignal Super has launched in Southeast Asia with Hallmark+, Curiosity Stream, Fuse+, Max, Viu, Lionsgate Play, Pilipinas Live and Cignal Play. This streaming aggregation model is gaining momentum in Asia Pacific. “We’re witnessing a fundamental evolution in streaming,” said Monty Ghai, Founder & CEO of Brandwith. “Consumers are reaching a saturation point — not with content, but with complexity and cost. Bundles like Cignal Super simplify the ]experience, increase content discovery, and deliver real value.” |
| EXECUTIVE MOVES |
| Joining Allen Media Group are Robert Latorre as SVP of National Ad Sales, Stephanie Jackson as SVP of West Coast Sales & Partnerships, Tina Messina as VP of Performance Marketing, and Larry Alecia as VP of Advertising Sales. They will focus on servicing AMG’s 27 owned and operated ABC-NBC-CBS-FOX network affiliate broadcast television stations, cable HD television networks, digital streaming platforms, and AVOD Local Now. |
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This Day in History
1930 – Richard Drew invented masking tape.
Answer to Our Last Trivia Question
On which show were panelists asked to guess locations by looking at photos and listening to clues? “Where Was I?” (1951-52). Kudos to: Gerry Bixnspan-TV Marketing Inc./NYC; David Garber-Loyola Marymount University/Playa Vista, CA; Tom Moore-Kalt Productions/LA; Susan Nessanbaum-Goldberg-M and S Entertainment/LA
Today’s Trivia Question
Which country song inspired a film, then a 1981-82 series of the same name? (Email your answer to trivia@cynopsis.com and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.) |
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
SALES PLANNER, GENERAL RATE >>
GAC MEDIA, LLC/NEW YORK, NY: The Sales Planner, General Rate is responsible for providing support to the Advertising Sales department by working with Account Executives to service clients on a daily basis. The job requires attention to detail, industry knowledge, as well as strong communication skills. Full info HERE
CHIEF REVENUE OFFICER>>
ORIGIN/NY(HYBRID): Overseeing full time sales team of 2 remote sellers, an account director, a sales operations manager and sales strategist. Accelerating the adoption of award-winning suite of CTV ad formats. Ensuring we exceed our current targets and ultimately making sure we continue growing at the pace we are in an increasingly competitive market. Full Info HERE.
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Wide Orbit Exp a +. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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