A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV
Family Entertainment Television
Allows You to Increase Reach and Efficiency
FETV gives you access to a unique audience with low duplication
The majority of our audience does not watch networks
with similar audience compositions
Source |
 IN THE NEWS |
| Multiscreen TV encourages ailment sufferers to educate themselves for better health, according to VAB report, “Dedicated to Your Good Health: How TV Drives Discovery & Encourages Education in the Pharma DTC Category.” Included in the report is a dissection of pharmaceutical TV ad spend and how brands are using TV to support remedies that combat severe conditions. “We found the vast majority of Pharma TV ad spend focused on combating very serious and invasive diseases, and we have hard data revealing how quickly and effectively TV ads inspire previously unmotivated sufferers to take remedy-seeking actions on a scale exponentially higher than with digital and social ads,” said Sean Cunningham, CEO & President, VAB. “Any objective review of TV’s ‘discovery-to-relief’ cycle for sufferers across a myriad of serious ailments reveals a one-word label for TV’s role for patient-centric Pharma advertising: irreplaceable.” |
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| Time spent watching TV in March was down 6% compared to February, according to Nielsen’s The Gauge Report, but streaming was on the rise, accounting for 43.8% of TV usage for the month, up +0.3% versus February. For the first time ever in a monthly Gauge report, the 10 most-watched streaming titles in were distributed by seven different platforms: Prime Video, Hulu, Disney+, Max, Paramount+, Netflix and Apple TV+. Now included under Warner Bros. Discovery Streaming, Max notched the largest month over month increase among streaming services, jumping 6%, largely on the strength of “The White Lotus.” YouTube achieved a new platform record for a second consecutive month with 12.0% of total TV watch-time (+0.4 pt.), despite slightly lower viewing levels compared to February. Cable’s share of viewing benefited from March Madness, hitting 24.0% of TV usage (+0.8 pt.), buoyed by a 29% lift in cable sports viewing as well as another strong month of cable news viewership. |
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| OpenAP has unveiled Open Identity, a converged ID solution aiming to standardize identity data for streaming video. The release offers transparency to ad buyers for household targeting and measurement, and gives more control over identity data used on a campaign. Additionally, Open Identity offers interoperability for data at scale, and empowers campaigns with more consistent targeting across streaming and cross-platform campaigns. “The workflow of the future for streaming video must be interoperable and data must connect seamlessly across all data providers, publishers, platforms and currencies,” said OpenAP CEO David Levy. “Open Identity’s vision is to unlock this future potential.”
Netflix is looking to join the $1 trillion club, achieving a $1 trillion market capitalization and doubling its revenue by 2030, reports The Wall Street Journal. The company, which had 301.63 million global subscribers at the end of last year, wants to end 2030 with around 410 million, sources who attended the streamer’s annual business review told WSJ. “These targets underscore ample runway for continued growth driven by subscriber adds and further monetization opportunities,” wrote Bank of America analyst Jessica Reif Ehrlich in a note to clients on Tuesday.
“Brooklyn Nine-Nine” is the fastest-talking TV series, delivering 206 words a minute, and “The Book of Bobba Fett” is the least wordy, with 46 words. That comes from Kapwing, which calculated the average number of words per minute in the latest episodes across the top genres to determine which shows’ captions are the hardest to read.
CNN plans to launch a digital subscription service later this year that won’t feature news. CEO Mark Thompson told Financial Times that while the “entire industry is going through a revolution,” CNN has “interesting ideas” that should entice viewers. The new service will focus on features and lifestyle content. |
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| CABLEFAX ANNOUNCEMENT
The Cablefax 100
Presented by Cablefax, Cynopsis’ sister brand
This is The 100: The best of the best. The visionaries. The power players. The leaders defining what’s next.
The 2025 Cablefax 100 honors the most influential executives across media, cable, and broadband—those driving innovation, shaping strategy, and setting the industry standard. Cablefax’s biggest and most respected issue of the year is now live, now fully mobile-friendly and packed with insights, impact, and inspiration.
VIEW THE 100 |
| PRODUCTION & DEVELOPMENT |
| Tomorrow Studios (“The Better Sister”), an ITV Studios partnership, is acquiring the Tess Monaghan books by Laura Lippman to adapt for television. Lippman will co-write the series with author Megan Abbott and the adaption will be developed by Tomorrow Studios. Marty Adelstein, Becky Clements and Alissa Bachner are executive producing the series through Tomorrow Studios, along with Lippman and Abbott.
BET+ has greenlit “Varnell Hill,” a spinoff of 1992-97 sitcom “Martin,” starring comedian Tommy Davidson. The original’s star and co-creator, Martin Lawrence, co-created and will executive produce the new series, with Bentley Evans and Jesse Collins.
Laura Linney (“Ozark”) will star opposite Kevin Kline in MGM+ comedy “American Classic.” The series, centered on a narcissistic Broadway star, comes from co-creators Michael Hoffman and Bob Martin and Fifth Season, with Mar-Key Pictures, Likely Story and Anonymous Content producing. |
| NEW & RETURNING SERIES |
| Apple TV+ crime drama “Smoke,” starring and executive produced by Taron Egerton, premieres Friday, June 27 with the first two episodes. New episodes follow every Friday through August 8. Inspired by true events, “Smoke” follows a troubled detective and an arson investigator as they pursue the trails of two serial arsonists.
A new season of “Mama June: Family Crisis” kicks off Friday, May 30 at 8p on We TV, living up to its name with a marriage in trouble and the threat of jail time.
Three-week event series “America’s Most Wanted: Missing Persons” premieres Monday, April 28 at 8p on Fox. Each week, a panel of crime experts will dive into missing person cases, in hopes of gaining additional insight, while host Harris Faulkner and panelists urge viewers to participate as armchair detectives. In addition, special “America’s Most Wanted: John Walsh’s Dirty Dozen” airs Monday, May 14 at 8p.
History’s “Kevin Costner’s The West” makes its debut Monday, May 26 at 9p with back-to-back episodes, followed by episode three on May 27 at 9p, then moving to its regular Monday timeslot. The docuseries offers multiple perspectives on stories that defined an era.
Season three of the Max’s “And Just Like That…” debuts Thursday, May 29 at 9p. The 12-episode season will debut new episodes weekly on Thursdays. |
Today’ Premieres
Apple TV+: Government Cheese
BritBox: Agatha Christie’s Towards Zero
CW: Sherlock & Daughter at 9p
Discovery: Expedition Files at 9p; Ghost Adventures at 10p
Freeform: The Stolen Girl at 10p
Hulu: No Man’s Land
Netflix: The Diamond Heist; I Am Not Mendoza; Project UFO
Prime Video: LOL: Last One Laughing Colombia |
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| DIGITAL OPPORTUNITIES
Introducing Cynopsis Trailer Park – A New Premiere Advertising Opportunity!
Cynopsis Trailer Park is the ultimate platform to showcase new series, specials, and seasons while featuring the latest in advertising innovation.
This all-new opportunity offers:
– Captivating Sneak Peeks – Highlight must-watch content in an engaging, high-visibility format.
– Cutting-Edge Ad Solutions – Leverage personalization, interactivity, and dynamic ad insertion to enhance audience engagement.
– Immersive Brand Messaging – Amplify your promotion with video, text, and infographics for a fully integrated experience.
Be among the first to take advantage of this exclusive promotional platform.
Contact Amy Abbey for more details or to secure your spot! |
| COMING UP |
| “Atsuko Okatsuka: Father” premieres Friday, June 13 on Hulu. It’s the eighth Original special in Hulu’s stand-up comedy slate, Hularious. |
| THINK FAST |
| Banijay Rights is launching a FAST channel featuring all four seasons of “The Osbournes,” MTV’s 2002-2005 hit reality series focused on rock star Ozzy Osbourne, his wife Sharon and their children. “The Osbournes are not only one of the world’s most influential families, but their series is one of the most important reality series of all time – providing some of the most outrageous and entertaining TV moments of the last few decades,” said Shaun Keeble, VP of Digital at Banijay Rights. “To leverage this show’s catalogue and launch the family to the FAST stratosphere is an exciting moment for us at Banijay Rights.”
Samsung and Combate Global have teamed for two Samsung TV Plus FAST Channels rolling out today. The channels, Combate Global and Combate Global en Español, will serve as the exclusive FAST Channel homes for live events produced by the Hispanic Mixed Martial Arts sports franchise. It’s Samsung’s first partnership to distribute primetime live combat sports programming on Samsung TV.
Philo has added seven new channels to its lineup: Declassified, So…Real, Land of the Lost, I (Almost) Got Away With It, Nosey, LOL! Network, and LOL Stand-up. |
| TECH |
| LG Ad Solutions announced a partnership with Zenapse, an AI-driven marketing platform powered by emotional intelligence, to drive better targeting, personalization, viewer engagement, and campaign performance across LG’s TVs. “Putting together Zenapse’s emotional intelligence AI capabilities and psychographic data with our proprietary technology is a win-win that enhances our ability to understand content, drive personalization, and improve targeting,” said David Rudnick, Chief Technology Officer at LG Ad Solutions. “Ultimately, this helps advertisers forge deeper connections with viewers, maximize campaign performance, and increase ad relevance across connected environments.” |
| INSIGHT |
| There is a clear path for advertisers to leverage shifting audience expectations, as well as platform capabilities, to find success in a fragmented video advertising ecosystem, maintains Bill Schild, GM of Americas for Channel Factory. We’ll let him explain.
What is the most effective way for advertisers to reach their audience while navigating the fragmentation between linear TV and CTV?
Due to the advances in technology over the past decade, the most effective way is through a data-driven, cross-platform digital strategy that prioritizes the flexibility of auction-based buying and real-time measurement. The only way to be successful in doing that is by using proprietary data coupled with proprietary technology, or you’ll be limited to using the same third-party data sets that sit in every DSP across the Open Web.
How can advertisers leverage shifting audience expectations and platform capabilities?
The only constant in ad tech is change. We’ve seen that dramatic shift with the rapid changes in generational content consumption, specifically across TikTok, Instagram Reels, and YouTube Shorts, which are now significant portions of most media buys. That said, there are several great ad tech companies in the market, and from what I’ve seen in my 25+ years in the space, brands and agencies will only succeed if they work with companies that continue to evolve.
How should advertisers rethink their media strategies across YouTube, TikTok, and CTV?
This is especially relevant given today’s macroeconomic climate within the US media landscape. We’re seeing a growing convergence of upper-funnel brand awareness and lower-funnel performance marketing to enable more efficient media buying across walled gardens and the open web. As part of the ad tech community, we leverage advanced AI-driven algorithms to plan, activate, and optimize media spending across platforms, ultimately helping brands achieve measurable ROI. |
| SPORTS REPORT |
| Disney’s going all in on the 2025 NFL Draft, with coverage across ESPN, ABC, ESPN2, ESPN Radio, ESPN Deportes and ESPN’s social media platform from Thursday, April 24 through Saturday, April 26. Comprehensive coverage of each pick will be complemented across ESPN’s platforms, including onsite studio programming with extended versions of “NFL Live,” “College GameDay,” “The Pat McAfee Show,” “SportsCenter,” and live hits from ABC’s “Good Morning America” and more, throughout the three days of the Draft.
“Culture of Winning: Polynesian Football Pride” premieres Sunday, April 20 at 2p on Fox. The documentary film, spotlighting the dominance of Polynesian athletes in football, is executive produced by and features Miami Dolphins quarterback and pro-bowler Tua Tagovailoa.
FloSports struck an exclusive multi-year rights extension with BJJ Stars, Brazil’s Brazilian Jiu-Jitsu organization, that will give FloGrappling exclusive access to its premiere events through 2027. |
| DISTRIBUTION |
| Prime Video has acquired true crime documentaries including “The Murder of Joanna Yeates,” “The Crossbow Cannibal,” “Krays: London’s Gangsters,” and “Surviving the Tunisia Beach Attack,” among others. |
| RATINGS |
| ABC’s “American Idol” was the top entertainment program of the night on April 16 in Total Viewers (5.92 million) and the top program of the night among Adults 18-49 (0.57 rating) on broadcast and cable. After three days of multiplatform viewing, the competition scored 6.69 million Total Viewers and 0.83 in the demo.
OutKick saw year-over-year growth in March 2025, with 6.6 million total desktop and mobile unique visitors, up 20% versus March 2024, according to Comscore. “It comes with no surprise that March was a great month for OutKick,” said SVP and Managing Editor Gary Schreier. “The platform was not only tip of the spear on March Madness coverage but also led the news cycle after founder Clay Travis interviewed President Donald Trump on Air Force One.”
CNBC Business Day averaged 233,000 P2+ and 62,000 P25-54 last week. Among P2+, it was CNBC’s highest-rated week in over 3 years.
March was FOX News Digital’s fifth month exceeding four billion multiplatform minutes since the beginning of 2021, and the 49th consecutive month as number one among the news competitive set.
The NASCAR Xfinity Series from Bristol on The CW delivered 1,001,000 Total Viewers, up +25% compared to same weekend race last year and the most-watched Bristol race in total viewers since 2017.
Basic Cable Top 10 for the week of April 7
P2+ AA (000)
Primetime
Fox News 2730
MSNBC 1202
ESPN 917
HGTV 628
TNT 600
CNN 584
TBS 504
History 503
Food Network 489
INSP 461
Total Day
Fox News 1683
MSNBC 669
ESPN 544
CNN 440
HGTV 333
Hallmark Channel 266
TBS 260
Food Network 255
History 243
Hallmark Mystery 242
Source: Nielsen Live+ Same Day |
| EXECUTIVE MOVES |
| Production studio Versus has named Jay Harwood as Executive Creative Director. Harwood’s experience includes leadership roles at production studios and digital agencies. |
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This Day in History
2003 – Michael Jordan played his last game in the NBA.
Answer to Our Last Trivia Question
On which western drama was the title character played by a former NFL player? “Father Murphy” (1981-83) Kudos to: David Martinez-Propagate Content/NYC; Steve Piluso-EdgeCraft Media/Chatham, NJ; Gerry Bixenspan-TV Marketing Inc./NYC; Andrew Goldman-Phanes Funding Group/NYC; John Kukla-KDFW Fox 4/Dallas; Kerri Huyck/Kennewick, WA; Creed Heilskov-ImOn Communications/Cedar Rapids; Dan Whitford-WTTW/Chicago; Tom Moore-Kalt Productions/LA
Today’s Trivia Question
No Googling Week: Who did Harlee, an NYPD officer played by Jennifer Lopez, frame for murder in “Shades of Blue” (2016-19)? (Email your answer to trivia@cynopsis.com and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.) |
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Wide Orbit Exp a +. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
DIGITAL MEDIA PLANNER/BUYER >>
BEACON MEDIA GROUP/ LYNDHURST, NJ: Management of paid social media campaigns, strong written & verbal communication skills, knowledge of various targeting methodologies, and basic understanding of traditional media. Familiarity with media planning and buying software. Proficient in website analytics tools. Experience in pixel implementation and conversion tracking. Full info HERE
VICE PRESIDENT BUSINESS AFFAIRS >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Focus on FCC compliance, brand integrity for all current series and day-to-day business affairs for development and production. Strategize with management and outside counsel on business issues, and draft, review and execute various short-form business documents. Legal background and/or related media experience is required. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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