 IN THE NEWS |
| When it comes to advertising, the NCAA Tournament Championship game scored for advertisers. The nail-biter was 155% more effective than the average primetime program (42% year-over-year increase), according to calculations from EDO – advertisers would need to place about 82 primetime ads to generate as much engagement as one ad in the March Madness Championship game. The NCAA Women’s Championship was a winner, too, says EDO, with 57% of viewers more likely to engage with advertisers than the primetime average (+35% year-over-year). |
 Greta Van Susteren has signed a multi-year extension to host Newsmax’s “The Record with Greta Van Susteren.” Van Susteren, who has hosted shows on CNN, Fox News and MSNBC, joined Newsmax in June 2022.
Fox News Media has signed radio host Hugh Hewitt as a contributor. Hewitt will provide analysis across all platforms. A lawyer, law professor and journalist, he was formerly a contributing columnist for The Washington Post and is now a columnist for the Washington Examiner. |
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| NEW: CYNOPSIS SPORTS WEBINAR
Power Plays:
The Business of Sports Media in 2025
When? June 3, 2025
Streaming. Sponsorships. Storytelling.
The game is changing—and so is the business behind it.
Power Plays is a new virtual event from Cynopsis that brings together top execs from networks, platforms, agencies, and brands for a fast-paced look at how sports media is evolving in real time. From the surge in women’s sports to smarter targeting, tentpole moments, and purpose-led partnerships—this is your front-row seat to what’s next.
Because in 2025, the real wins are happening off the field.
Coming soon—stay tuned! |
| PRODUCTION & DEVELOPMENT |
| “Trace, Track, Get My Car Back!” has been commissioned for BBC One and iPlayer. Rare TV will produce the series about the recovery of stolen vehicles and the professionals working to combat the rising tide of car crime hitting the UK. |
| NEW & RETURNING SERIES |
 Adventure drama “Nautilus” premieres Sunday, June 29 at 9p on AMC with two episodes. The 10-parter stars Shazad Latif (“Black Mirror”) as Captain Nemo, an Indian Prince robbed of his birthright and family, and bent on revenge.
“Changing Planet” returns for a fourth year, this time exploring ongoing restoration projects on Northern California’s Klamath and the Seine in Paris. “Changing Planet: River Restoration” premieres Wednesday, April 23 at 10p on PBS (check local listings).
Israeli series “Bad Boy” lands on Netflix on Friday, May 2. The drama follows a boy who goes from a juvenile detention facility to stardom as a comedian, with his past threatening to ruin his life. |
Today’ Premieres
A&E: Florida Heat at 10p
GSN: Tic Tac Dough at 7p; Bingo Blitz at 7:30p
HGTV: Rock the Block at 9p
History: Holy Marvels with Dennis Quaid at 10p |
| CABLE AND BROADBAND JOBS
Find Top Talent with Cable & Broadband Jobs in 2025!
Looking for the perfect candidate? Cable & Broadband Jobs connects you with industry-specific professionals through targeted outreach and high-impact engagement.
📢 Advertise on Cynopsis’ most-visited job page and put your open roles in front of the right audience. Don’t miss out—start hiring today!
Contact Carley to Get Started! |
| COMING UP |
| Quinta Bronson (“Abbott Elementary”) will be back for her second turn as host of “Saturday Night Live” on May 3. Newbie Benson Boone perform as musical guest. |
| TECH |
| Dr. Phil’s MeritTV struck a strategic partnership with Independence Streaming Media to relaunch the MeritTV app. Powered by ISM’s technology, the reimagined MeritTV app, coming this summer, will offer viewers personalized content recommendations based on individual viewing habits and profiles. |
| DISTRIBUTION |
| “The Last Supper,” released theatrically on March 14, is streaming exclusively on Great American Pure Flix.
Science fiction thriller “Companion” makes its streaming premiere Friday, April 18 on Max, and debuts on HBO the following day at 10p. The film was released in theaters on January 31. |
| RATINGS |
| Max’s “The Pitt” concluded a 13-week streak of week-over-week growth, with every episode since its two-part premiere on January 9 outperforming the last. The first 14 episodes are averaging over 10 million global viewers and growing. |
| EXECUTIVE MOVES |
| John Malone will not stand for re-election to Warner Bros. Discovery’s board of directors, and transition to chair emeritus. “John possesses one of the most brilliant strategic minds our industry has ever known,” said CEO David Zaslav in a statement. “His exceptional insights and visionary perspective on the global media landscape and its future have been invaluable to me personally and pivotal in shaping the trajectory and remarkable growth of Discovery and now at Warner Bros. Discovery.” |
| IN MEMORIAM |
| Event director/producer Don Mischer died April 11 at age 85. Mischer had collected 15 Emmys over his career, overseeing the Oscars, Emmys, Kennedy Center Honors and People’s Choice Awards, among others. |
This Day in History
1865 – President Abraham Lincoln was shot.
Answer to Our Last Trivia Question
On which series did Jon Hamm recur as a firefighter? “Providence” (1999-2002). Kudos to: Phyllis McQuillan-MSG Networks/NYC; Gerry Bixenspan-TV Marketing Group/NYC; Kathy Alexander-KFA Media/Northfield Center, OH; Rosemary Cunningham-MeTV/Chicago; Justin Pierce-JP Consulting Group/LA; Tom Moore-Kalt Productions/LA; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; David Garber-Loyola Marymount University/Playa Vista, CA
Today’s Trivia Question
No Googling Week: Who was the original host of “The Price Is Right”? (Email your answer to trivia@cynopsis.com and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.) |
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Wide Orbit Exp a +. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
DIGITAL MEDIA PLANNER/BUYER >>
BEACON MEDIA GROUP/ LYNDHURST, NJ: Management of paid social media campaigns, strong written & verbal communication skills, knowledge of various targeting methodologies, and basic understanding of traditional media. Familiarity with media planning and buying software. Proficient in website analytics tools. Experience in pixel implementation and conversion tracking. Full info HERE
VICE PRESIDENT BUSINESS AFFAIRS >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Focus on FCC compliance, brand integrity for all current series and day-to-day business affairs for development and production. Strategize with management and outside counsel on business issues, and draft, review and execute various short-form business documents. Legal background and/or related media experience is required. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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