 IN THE NEWS |
AI is moving too fast for some consumers, particularly when it comes to disclosure, trust, and brand perception, according to new Cint research, conducted in association with Advertising Week Europe. The survey found 27% of US and UK consumers are extremely or very concerned about AI use in advertising, while 63% of US consumers say brands and creators have a duty to disclose when AI is used in advertising and marketing campaigns. Also of note:
· 44% of Americans said knowing an ad is fully AI-made has no impact on brand perception, but 28% said it makes them view the brand more negatively.
· Government and public sector, legal services, and healthcare/pharma ranked among the least acceptable categories for AI in advertising across both markets, suggesting higher sensitivity around AI use in more regulated sectors.
· 35% of US respondents say they do not currently use AI in their professional lives.
ABC has officially renewed “Grey’s Anatomy” for a 23rd season. While the departures of cast members Kevin McKidd and Kim Raver have been announced, remaining cast members have not been confirmed.
Global streaming subscription revenue rose 14% in 2025 to a record $157.1 billion, according to Ampere Analysis, up from $50 billion at the pandemic’s peak in 2020. Ampere projects subscription revenue will climb another 29% to exceed $200 billion globally by 2030. The US remains the largest driver of the sector, accounting for 50% of global streaming subscription revenue in 2025, with Netflix the largest contributor in the US market, up by 14% in revenue for 2025 following a price increase at the start of the year. |
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| BET is set to launch of BET Creator Studio, a dedicated space where creators can amplify their content. The studio aims to serve as a creative engine for Black voices, pairing emerging and established talent with the infrastructure, resources, and distribution power of BET. First up: marquee series “The Jason Lee Show,” debuting Wednesday, April 8 at 8:01a, on BET.com and BET’s official YouTube channel.
As K-12 schools face financial pressure, parents and teens now want brands involved in schools – and it’s influencing what they buy, according to new national data from Campus Multimedia and YouGov. Key findings from “Untapped Trust Advantage: Why Brands Win by Showing Up for K-12 Education” include:
· 71% of parents say brands supporting students/teachers are more deserving of their business
· 73% of parents want a brand to partner with or “adopt” their child’s school
· 70% of teens (12–17) want brands supporting their school community
· 97% of school leaders are open to brand/community sponsorships |
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| CBS News has added five journalists to its investigative unit: former Washington Post journalist Daniel Gilbert; The Free Press writer Gabe Kaminsky; and CBS News’ Laura Geller, Jake Rosenwasser and Callie Teitelbaum. |
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| NEW & RETURNING SERIES |
| Season two of ID’s “Hollywood Demons” premieres Monday, April 20 at 9p. The series offers first-hand accounts revealing how the pursuit of fame can reshape identities.
Also back for season two on April 20 at 9p is Lifetime’s “Dr. Pimple Popper: Breaking Out.”
“Danny Go!” hits Netflix on Monday, April 6. The kids’ series, launched on YouTube in 2019, is part of Netflix’s collaboration with YouTube creators. |
Today’s Premieres
Discovery: Jeff Dunham’s The Cars That Drove Us at 9p
HGTV: Renovation Aloha at 8p; House Hunt Australia at 10:30p
Hulu: It It’s Tuesday, It’s Murder
ID: Evil Lives Here: My Child the Killer at 9p
Nat Geo: Secrets of the Bees at 8p
Paramount+: FBI True
TLC: Welcome of Plathville at 10p |
| PRODUCTION |
| Laura Dern is attached to star in a TV series in development based on Perversion of Justice: The Jeffrey Epstein Story, by Julie K. Brown. The Sony Pictures Television project is being produced by Hyperobject Industries. The book follows journalist Brown’s long-running investigation that led to the arrests of Epstein and Ghislaine Maxwell.
Jenny Daly (“Ginny & Georgia”) announced the launch of Studio82, a talent-first model for unscripted and scripted formats designed to follow how creators and celebrities bring their stories to life.
Yes Studios struck a deal with Brazil’s Teleimage for the first Latin American adaptation of “Your Honor,” following versions in the US, France, Germany, Spain, Italy, South Korea, Turkey, Russia, India, Hong Kong, Ukraine, Poland and Greece. The legal thriller tells the story of a respected senior judge whose son is involved in a hit-and-run accident and his attempts to keep the crime a secret.
Magic Light Pictures has launched Stirling Animation Studio (SAS), a new studio that will complete production of its preschool series “Zog “for the BBC. Magic Light acquired the assets and production pipeline of insolvent Wild Child Animation in order to ensure continuity of production.
Season two of “Lynley” is now in production in Dublin, announced BritBox. The drama follows a mismatched detective duo following complex crimes. |
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| SPORTS REPORT |
| Live broadcast coverage of the 2026 Masters Tournament will begin earlier when Prime Video opens this year’s first and second rounds with two additional hours of live Tournament coverage on Thursday, April 9 and Friday, April 10. Prime Video will originate coverage from inside Augusta National’s Butler Cabin on Thursday and Friday with host Terry Gannon. The 1-3p broadcast windows will feature players competing in both the morning and afternoon waves, with on-course commentary complemented by CBS Sports’ on-air team. |
| COMING UP |
| Becky G, Joy, and Julieta Venegas are the first group of artists to be announced as honorees at the fourth annual “Billboard Latin Women in Music” special, broadcasting live on Thursday, April 23 at 9p on Telemundo. |
| DISTRIBUTION |
| Among the multiple deals Cineflix Rights has closed for more than 400 hours of content is the latest Scott Brothers renovation spin-off. “Property Brothers: Under Pressure,” has been sold to UKTV (UK), Discovery Latin America, Groupe TVA (Canada) for its CASA channel, Nelonen (Finland), AMC Living (Iberia), Mediaset (Spain), Canal+ Polska S.A. (Poland) for its Canal+ Domo channel, AMC Networks International Central and Northern Europe (AMCNI CNE) for its Spektrum Home channel in Hungary, and Talit (Israel). |
| RATINGS |
| Season 13 of Hallmark Channel’s “When Calls the Heart” is the #1 most-watched entertainment cable network program this year to-date among Total Viewers, Households, Women 18+, and Persons 18+, elevating Hallmark Channel to be the #1 most-watched network on weekends (excluding news and sports), according to Niesen Live+3 Big Data + Panel. The season is reaching 6.2 million Total Unduplicated Viewers. |
| IN MEMORIAM |
| Playwright Eric Overmyer, who became an acclaimed writer for television, died March 16 from complications from Parkinson’s disease. He was 74. Overmyer’s TV credits include the likes of “St. Elsewhere,” “The Wire,” and “Bosch.” |
This Day in History
1918 – The first Daylight Saving Time started in the US, to conserve fuel during WWI.
Answer to Our Last Trivia Question
On “Ugly Betty” (2006-10), where did Betty live? Jackson Heights, Queens. Kudos to: Justin Pierce-JP Consulting Group/LA; Gerry Bixenspan-TV Marketing Inc./NYC; Jane Pook/Brooklyn; Tom Moore-Kalt Productions/LA; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Faye Kulik-Disney/NYC
Today’s Trivia Question
Which TV character at one point had to carry aerosol spray containers to help him fly? (Email your answer to trivia@cynopsis.com and be sure to include your name, company, city and time zone – a limit of four answers per time zone.) |
EXECUTIVE >>
TBS INTERNATIONAL/LOS ANGELES, CA: Draft, review, and negotiate a broad range of entertainment and media agreements, with a primary focus on unscripted television, format licensing, and intellectual property distribution. Handle development, production, and co-production agreements, including situations where TBS is designated as the production entity providing production services. More info HERE
PRINT TRAFFICKER AND TECHNICAL COORDINATOR >>
FILM FEST DC/WASHINGTON, DC: Coordinate direct communication between print sources and the festival to ensure the on-time inbound and outbound delivery of all film materials and work with venue staff to deliver and test each film and KDM. Request and collect KDMs for all encrypted DCPs and maintain a spreadsheet that contains all the aspects of the film. Full info HERE
MANAGER, MEMBER ENGAGEMENT AND ANALYTICS >>
TELEVISION ACADEMY/NORTH HOLLYWOOD, CA:
Lead the execution of initiatives such as the Peer Circle program and Your Voice Matters, reviewing data to enhance program participation and ensure metrics are achieved; collaborate with the Senior Director of Engagement and Retention and stakeholders across marketing to manage delivery and optimization of the Member Benefits Perks newsletter. Full info HERE
BROADCAST ENGINEER >>
HIGH POINT UNIVERSITY/HIGH POINT, NC: Ensure high-quality production environments and provide technical leadership to faculty, staff, and students in live and recorded productions and play a role in supporting the school’s mission to provide industry-standard production experiences for students and will have opportunities to contribute to the development of emerging media technologies. More info HERE
ASSOCIATE PROFESSOR OF THE PRACTICE, MULTI-EPISODE TELEVISION PRODUCING >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: Develope, produce, and manage scripted and unscripted multi-episodic series for linear television and/or streaming. Qualified applicants will be distinguished multi-platform practitioners with a significant body of “boots on the ground” work in the TV and streaming industry. The position will require in-class instruction and on-set exercises. Full info HERE
PROFESSOR OF THE PRACTICE: STUDIO AND/OR FIELD DIRECTING; MULTIPLE CAMERAS >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: We seek a colleague with a significant body of practical work in television directing using multiple cameras for linear television and/or streaming platforms. Familiarity with visual effects and AI-supported tools is considered a plus. This position includes teaching directing of scripted and/or unscripted content using multiple cameras at many levels. Full info HERE
ASSOCIATE PROFESSOR OF THE PRACTICE: VERTICAL FILMMAKING/CONTENT CREATOR >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: We seek a colleague with a professional track record in the creation and development of original short-form content aimed at promoting, activating, and motivating young people through social activism, experimentation, entertainment, brand building, and audience engagement across today’s leading content platforms and social media ecosystems. More info HERE
SALES MANAGER – AP AD INSIGHTS HUB >>
ADVERTISER PERCEPTIONS/NEW YORK, NY: Drive direct sales of the platform offering, focusing heavily on new client acquisition. Reporting to and working closely with the GM of the Ad Insights Hub, this individual contributor will partner cross-functionally with Sales, Business Intelligence, Operations, and Client Services teams to build awareness and engagement with new clients. Full info HERE
SALES DIRECTOR – OMG
MOONBUG ENTERTAINMENT
NEW YORK, NY
Deliver and exceed sales revenue targets as well as build, manage and grow a strategic account list with a focus on Omnicom agencies and their clients directly, within the northeast. Ability to navigate holding company structure and negotiate strategic partnerships with key stakeholders (ratecards, preferred programmatic deals, content deals, etc.). More info HERE
DIRECTOR OF PERFORMANCE MARKETING >>
ATHLETE TO ATHLETE/SANTA MONICA, CA: Lead the performance marketing team across Meta Ads and new paid digital channels (TikTok, YouTube, Google, etc.) as well as build and execute a roadmap for channel expansion and profitable scale. Develop and run structured testing frameworks. Partner with Creative Strategist on ad briefs, testing priorities, and creative feedback loops. Full info HERE
NATIONAL SALES MANAGER>>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE
ASSOCIATE PRODUCER >>
NTD/WASHINGTON, DC: Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE
DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION >>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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