Cynopsis 03/21/25: Showtime sets May premiere dates for “The Chi”

SPORTS MEDIA AWARDS:
ENTRIES CLOSING SUNDAY

You have three days left to submit your entry for the 2025 Sports Media Awards. Align yourself with the big players in the industry already confirmed as luminaries: Aflac, Mets, Togethxr, Momentum and Professional Bull Riders.

Check out the categories

Cynopsis
Friday March 21, 2025

   IN THE NEWS

“Sherri” is sticking around – Lionsgate’s Debmar-Mercury has renewed the daytime talker for a fourth season. The Fox Television Stations, Nexstar, Hearst, Sinclair, Gray, Tegna and Sunbeam are among the broadcast groups bringing back the syndicated weekday series this fall. The show is on the rise – in February, “Sherri” ranked as the #2-rated syndicated talk show in Nielsen’s metered markets, up 33% from November 2024 among Women 25-54. Nationally, it ranked #3, up 17%. “’Sherri’ will continue to provide stations with the quality original first-run daily programming they need to succeed in daytime,” said Debmar-Mercury Co-Presidents Ira Bernstein and Mort Marcus in a joint statement. “Over the past three seasons, the show has proven its value to stations and advertisers.”

AI might be “the most powerful technology that our company has ever seen, including its ability to enhance and enable consumers to access, experience and enjoy our entertainment,” said Disney CEO Bob Iger at his company’s shareholder meeting on Thursday. Still, he added, “Given the speed that it is developing, we’re taking precautions to make sure of three things: One, that our IP is being protected. That’s incredibly important. Second, that our creators are being respected, and last, that our customers are being considered and valued, particularly as this technology emerges rapidly.”

On Fubo, a CPG brand’s pause ad viewers were 33% more likely to engage with that brand compared to those who watched video ads. That’s according to a case study Fubo conducted in partnership with EDO to show the power of pause ads on its CTV platform. Additionally, viewers of the CPG brand’s pause ads on Fubo were 129% more likely to engage with the brand compared to viewers of its standard video ads across competitive streaming platforms and linear TV. “Brands are increasingly looking to show business impact from their marketing investments and CTV has enabled creative strategies like pause ads that are both engaging for audiences and move the needle for advertisers,” said Dina Roman, SVP, Global Ad Sales and Operations, Fubo.

Conservative advocacy groups on Thursday asked the FCC to end its investigation into whether a “60 Minutes” interview with Kamala Harris in October violated “news distortion” rules. And the FCC said no. The Center for Individual Freedom, Americans for Tax Reform, Taxpayers Protection Alliance and other groups argued that an “adverse ruling against CBS would constitute regulatory overreach and advance precedent that can be weaponized by future FCCs,” and urged the FCC to “take steps to curtail the commission’s ability to engage in content-based regulation and reviews.” FCC Chair Brendan Carr told Reuters in an email, “The FCC’s review of the complaint against CBS remains active and ongoing.”

Average Daily Hours of Viewing spent on CTV in 2024 was slightly down from 2023, notes Wurl’s CTV Trends report. But Q1 2025 is headed toward a strong performance, with a 3.13% increase in HOV versus last quarter, as well as an increase when compared year over year with 2023. And with an increased emphasis in user experience on streaming, Wurl expects this trend to intensify. That said…

“While streaming TV has established itself as a primary viewing destination, it hasn’t reached its full potential – with overall growth leveling off in terms of both time spent and monetization,” said Dave Bernath, GM, Americas for Wurl. “2025 will be a year of reckoning for many – publishers and streamers must seek new ways to reach, engage, and monetize viewers, while advertisers need to rely on better data and targeting strategies to drive more effective outcomes.”

Apple is losing over $1 billion per year on streaming, sources have told The Information. Despite churning out hits like “Ted Lasso” and “Severance,” Apple TV+ trails behind Netflix, Disney+ and Warner Bros. Discovery in subscribers, with an estimated 40.4 million signed on. But the reported loss wouldn’t take too worrisome a bite out of the company’s profits – Apple’s annual revenue topped $390 billion in fiscal 2024.

Synergy alert! Streaming meets linear with Paramount+’s “Find Your Mountain on Paramount+” campaign. A new ad features a mash-up of “Yellowjacket” – which debuts on Paramount+ Showtime before hitting Showtime – and CBS’s “Survivor.” The spot has the cast of “Yellowjackets” joining “Survivor” host Jeff Probst for a Tribal Council elimination, and is the first in a series of brand spots rolling out over the coming months that showcase the personalized content experience on Paramount+. “While we tapped into data insights to inform what Paramount+ series might work best for this new campaign, it was equally important that we brought together worlds and characters that would lend themselves to creating bespoke content that felt ownable and authentic,” Terry Minogue, EVP Creative Marketing, Paramount Streaming, tells Cynopsis. “’Yellowjackets’ and ‘Survivor’ are top series for the service but it was the endless creative opportunities we found in bringing these two fandoms together that made us bullish on the idea. We are immensely proud of what we’ve done with the ‘Mountain of Entertainment’ campaign to-date but this new chapter is ratcheting things to the next level, and we couldn’t be more excited to hear what fans think of the spot and the many easter eggs woven throughout.” Check it out in Trailer Park.

The life lessons and strategies kids learned from “Daniel Tiger’s Neighborhood” stick with them as teens, according to a study from UCLA Center for Scholars & Storytellers. Key takeaways from the report on the Fred Rogers Productions preschool show include:
· Nearly 12 years since its debut, teens remember “Daniel Tiger’s Neighborhood” as a show that taught them social-emotional and life skills.
· Teens recalled using strategies such as deep breathing when they were upset, with 21% specifically mentioning that they still use the calming techniques they learned from the show.
· Teens remember the show for feelings of comfort, companionship, and happiness as young children.
· Teens want to see storylines around topics such as bullying, kindness, and friendship in the content available to them now. Only 35.3% of participants said they were currently watching anything that taught them life or social-emotional skills.

The upshot? As teens continue to seek content that addresses their emotional needs and provides tools for navigating life’s challenges, there’s both a clear market demand and societal benefit for creating age-appropriate programming that carries forward the legacy of shows like “Daniel Tiger’s Neighborhood,” concludes the study.

CYNOPSIS MEDIA SUMMIT

Register Now: The Cynopsis Media Summit is Here!

The 2025 Cynopsis Media Summit is happening September 11th, and you won’t want to miss this must-attend event for media and advertising professionals.

This year, we’re taking engagement to the next level with small-group workshops, interactive polling, feisty debates, gamified learning, and more—ensuring you don’t just attend, but actively participate in the discussions shaping the future of media.

Secure your spot today and be part of the action!

REGISTER NOW

   PRODUCTION & DEVELOPMENT

“Call My Agent” is headed to Germany. A new adaptation of the French series, “Call My Agent Berlin” (w/t), has just finished filming for Disney+. “We are delighted and proud to be working with Friday Film to adapt this special dramedy for the German market and to be able to present it so soon,” said Benjamina Mirnik-Voges, Director Original Productions, The Walt Disney Company in GSA. “’Call My Agent Berlin’ promises emotional, exciting entertainment paired with hilarious, self-deprecating humor at the highest level.”

Netflix has greenlit “The Golden Ticket,” a competition series inspired by Charlie and the Chocolate Factory. The social experiment from Eureka Productions (“The Mole”) will follow contestants entering Wonka’s Chocolate Factory whose resilience and skills will be put to the test.

The latest drama series on the market from yes Studios is “Embassy Down.” Written by Shlomo Moshiach (“Your Honor”), the six-part action drama is set in 2011 during the unrest of the “Arab Spring. The show premiered on yes TV last month.

   NEW & RETURNING SERIES

The eighth and final season of Netflix’s “Big Mouth” launches Friday, May 23. Among the A-listers onboard in guest roles are Cynthia Erivo, Holly Hunter, Steve Buscemi, Kristen Wiig, Quinta Brunson, Keke Palmer, Thandiwe Newton, Natasha Lyonne, Lena Waithe, and Billy Porter, to name a few.

Netflix set Thursday, May 1 as the debut date for “The Four Seasons,” starring and co-created by Tina Fey. The adaptation of the 1981 film written by and starring Alan Alda – who is a producer and guest star on the small screen version – also stars Will Forte, Steve Carell, Kerry Kinney-Silver, Colman Domingo and Marco Calvani.

“The Street Where You Live,” starring Swedish music artist Lena Philipsson and based on her song of the same name, makes its US debut Thursday, April 3 on Viaplay.

Showtime’s “The Chi” returns for season seven on Friday, May 16 for Paramount+ with Showtime, and two days later on Showtime at 9p. The drama series delivered its most-watched season ever on streaming its last go-round, surging nearly 25% over season five.

Starz has acquired “Magic City: An American Fantasy,” a five-part docuseries uncovering the story behind the Atlanta strip club and its influence on hip-hop. The series is slated to premiere this summer.

“Spill,” a digital talk series from Logo, is back Tuesday, March 25 with a special New York season. Streaming starts at 12p on Logo’s YouTube channel.

Season four of “Harry Wild” premieres Monday, May 3 on Acorn TV. The Irish mystery series stars and is executive produced by Jane Seymor (“Dr. Quinn, Medicine Woman”).

New episodes of “Sister Wives” hit TLC starting Sunday, April 20 at 10p. Following each new installment, one-on-one episodes will offer a deeper look at the family.

Season two of “Vanderpump Villa” kicks off Thursday, April 24 on Hulu. There will be both familiar faces and new staff at Italy’s Castello Rosato. Not to mention “decadence and drama.”

Today’ Premieres
Apple TV+: BE@RBRICK
Magnolia: Beachfront Bargain Hunt Renovation at 9p
Nat Geo Wild: Animals, They’re Just Like Us! at 9p
Netflix: Go!
We TV: Love After Lockup at 8p

Sunday’s Premieres
Nat Geo: Davie Blaine: Do Not Attempt at 9p
PBS: Wolf Hall: The Mirror and the Light at 9p; Marie Antionette at 10p

   ADVERTISING

PUMA and Havas International have launched “Go Wild,” a campaign showcasing the evolution of PUMA’s brand identity. The campaign positions sport as self-expression, enjoyment, and social connection – what younger consumers seek from brands. “We have worked closely with our key media partners – including YouTube, DAZN, Prime, ESPN and Netflix – to secure strategic placements that maximize impact and showcases the bold evolution of PUMA’s brand statement,” said Ferran Juaní Solans, Managing Director at Havas International. “By embedding PUMA’s vision into these platforms, we’ve ensured a seamless integration that sparks genuine excitement and amplifies brand engagement within their communities”.

A+E Global Media is renewing its long-term partnership with FreeWheel, expanding A+E’s adoption of Audience Manager, the audience-enabled advertising solution that unifies audiences across devices and ad types. “At A+E, we are continually working to make sure we provide our viewers with quality content supported by a premium ad experience,” says Lee Barstow, VP Revenue Ops, A+E Global Media. “Through our partnership with FreeWheel, we’re enabling advertisers to deliver smarter, targeted placements across our network of content which enhances both monetization, and most importantly, audience experience.”

   COMING UP

Telemundo and Billboard announced the third annual “Billboard Latin Women in Music” special, airing live from Telemundo Center in Miami on Thursday, April 24 at 9p on Telemundo. Hosted by the Mexican artist and 2024 honoree, Ana Bárbara, the two-hour event will celebrate the women who are shaping the future of Latin music.

“Magic of the Disney Treasure,” a behind-the-scenes look at Disney Cruise Lines’ new ship, premieres Friday, March 28 at 10p on Nat Geo, and streams the next day on Disney+ and Hulu.

CABLE AND BROADBAND STANDOUTS

Entries Open April 15!

It’s time to recognize the rising stars and standout professionals in cable and broadband! The Cynopsis Standout Awards celebrate entry and mid-level talent making an impact across the industry.

Entries open April 15—don’t miss your chance to nominate!

Learn More

   SPORTS REPORT

In addition to the carriage agreement DirecTV and the Texas Rangers signed earlier this year, they have agreed to a sponsorship. Fans visiting Globe Life Field for games and the Texas Live! entertainment complex adjacent to the ballpark will find DirecTV signage and messaging in various places in-stadium, including on the video board, on the LED ribbon boards and on IPTV programming throughout the venue.

FloRacing, the destination for motorsports fans, has launched the “FreeRacing on FloRacing” campaign to showcase top motorsports events free of charge on the FloRacing YouTube channel. The program begins today, March 21 with the Kubota High Limit Racing Series.

Good Good Golf, the golf, media, and lifestyle brand, announced a $45 million funding round that will fuel Good Good Golf’s expansion across content, retail, and live experiences. “We see Good Good Golf as more than just a media brand – it’s a movement that is reshaping the golf industry,” said Benjamin Grubbs, Co-Managing Partner of Creator Sports, which led the funding round. “Their 360-degree approach –spanning content, consumer products, retail, and live experiences – has cultivated an engaged fan base and driven extraordinary business growth.

   RATINGS

The finale of Fox frosh “Doc” drew 2.4 million Live+SD viewers, up 9% from its premiere. Among A18-49, the medical drama delivered an 0.28 rating, up 56% from the premiere. That’s the strongest demo growth for any major broadcast network scripted series since “Empire” in 2015.

Year-over-year, Fox News in February saw 103% growth on YouTube. For the month, Fox News Digital secured 4.1 billion total multiplatform minutes (up 33% over February 2024), 2 billion total multiplatform views (up 25%) and 121 million total digital multiplatform unique visitors (up 5%).

   EXECUTIVE MOVES

Lionsgate has upped Joel Meyer to EVP of Worldwide Production for its television unit. Meyer succeeds Gary Goodman, who is stepping down.

Blink49 Studios has hired Andy Bourne as SVP, Scripted Television. Bourne was previously Head of Limited Series at Amazon.

This Day in History
1935 – Persia was officially renamed Iran.

Answer to Our Last Trivia Question
In which series was Mary Tyler Moore’s character nicknamed the “Dragon”? “New York News” (1995). Kudos to: Aaron Paquette-AccelerateSG/Fort Worth, TX; John Kukla-KDFW Fox 4/Dallas; Phyllis McQuillan-MSG Networks/NYC; Gerry Bixenspan-TV Marketing Inc./NYC; Greg West-WATC TV/Atlanta; Justin Pierce-JP Consulting Group/LA; Wendy Holmes/Denver; Tom Moore-Kalt Productions/LA

Today’s Trivia Question
Which male roommate on “The Big Bang Theory” (2007-2019) had not earned a doctorate degree? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

Cynopsis Team

For advertising opportunities, contact: Amy Abbey
Sales Director
410-979-0171
aabbey@accessintel.com

Lynn Leahey
Editorial Director
lleahey@accessintel.com

 

Kerry Smith
Division President
Access Intelligence

Stephanie Cronk
Senior Marketing Director
scronk@accessintel.com

 

Cynopsis Job Listings Sales
Carley Ashley

Cynopsis General Inquiries
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MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE

DIGITAL MEDIA PLANNER/BUYER >>
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HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Focus on FCC compliance, brand integrity for all current series and day-to-day business affairs for development and production. Strategize with management and outside counsel on business issues, and draft, review and execute various short-form business documents. Legal background and/or related media experience is required. Full info HERE

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