|
|
| Tuesday February 24, 2026 |
 IN THE NEWS |
| Think small: US users spend more time per day watching microdramas on mobile apps than Netflix, Disney+ or Amazon Prime Video on mobile devices, according to Omdia’s analysis of 4Q25 mobile usage data. Omdia predicts that by year’s end, the US will account for 50% of all microdrama revenues – expected to hit $14 billion – outside of China. Microdramas are typically 1-2 minutes in length and vertically formatted.
Hulu has greenlit a pilot for a reboot of “The X-Files,” the 1993-2002 series from Chris Carter. Ryan Coogler (“The Sinners”) is writing and directing the pilot, focused on two FBI agents, with Danielle Deadwyler (“The Woman in the Yard”) set as a co-lead.
There will be no shortage of coverage for tonight’s State of the Union address. On ABC, David Muir will anchor a special edition of “World News Tonight” from Washington DC at 6:30p…. Beginning at 8:50p on Fox News Channel, Bret Baier and Martha MacCallum will lead the network’s coverage…. NewsNation is presenting special editions of “The Hill” at 6p, “Elizabeth Vargas Reports” at 7p, and “CUOMO” at 8p…. “N+ Univision Presenta: Estado de la Unión,” led by Ilia Calderón and Enrique Acevedo, will air from the Capitol in beginning at 8 p…. Newsmax coverage will include sit-down interviews with House Speaker Mike Johnson and Senate Minority Leader John Thune, among others…. Tony Dokoupil will anchor CBS’s primetime coverage from DC, joined by Margaret Brennan, Nancy Cordes, Weijia Jiang, Ed O’Keefe, Major Garrett and Robert Costa.
Jake Tapper is set to anchor from DC and Anderson Cooper from NYC for CNN…. Rachel Maddow will lead MS NOW coverage starting at 7p, joined by Nicolle Wallace, Ari Melber, Chris Hayes, Lawrence O’Donnell, Stephanie Ruhle, Jen Psaki, Symone Sanders Townsend, Michael Steele, Alicia Menendez, and Ali Velshi…. Tom Llamas is anchoring NBC’s coverage joined by Kristen Welker, Hallie Jackson, Peter Alexander, and Ryan Nobles…. Telemundo’s Julio Vaqueiro is broadcasting from Washington beginning at 8:50 p…. Live coverage on PBS begins at 9p, co-anchored by Amna Nawaz and Geoff Bennett…. Scripps News coverage begins at 6p with “The Danny Moses Show: State of the Union Special.” … Spectrum News coverage kicks off 8:55p, led by Errol Louis. |
 |
| CONVERGENT TV AWARDS
The Spotlight Is Ready
We’re less than a week away from crowning the 2026 Convergent TV Awards winners. Finalists are announced — now it’s time to celebrate the innovators redefining convergent TV. March 5. NYC. Live reveal.
Check out the finalists and grab your seat.
VIEW FINALISTS & JOIN US IN NYC |
| NEW & RETURNING SERIES |
| The third and final season of HBO’s “The Comeback,” starring Lisa Kudrow (“Friends”) as a fading sitcom actress, will kick off Sunday, March 22. Kudrow’s son, Julian Stern, will make his on-screen TV debut in a recurring role.
Apple TV picked up Israeli thriller “Unconditional,” based on a true story about a mother and daughter whose vacation turns deadly when the daughter is arrested in Moscow for drug smuggling. The show premieres Friday, May 8 with the first two episodes. |
 Season two of “Wonderpets: In The City” debuts Friday, March 20 on Apple TV. The animated preschool show follows classroom pets who travel the globe to rescue animals.
ABC’s “The Bachelorette” is back for season 22 on Sunday, March 22 at 8p. Among the contenders vying for roses from Taylor Frankie Paul (“The Secret Lives of Mormon Wives”) are a loan officer, a lifeguard, a pro baseball player and a cowboy. Paul is the first Bachelorette not to have appeared on a previous season of “The Bachelor.”
All Women’s Sports Network (AWSN) announced the debut of women’s professional boxing, live on Saturday, February 28 at 5p. The two-hour “Queen of the Ring” broadcast will feature a trio of women’s boxing bouts. |
Today’s Premieres
Magnolia: Beachfront Bargain Hunt Renovation at 9p
Prime Video: Pombo |
| PRODUCTION |
| “Yellowjackets” creators/showrunners Ashley Lyle and Bart Nickerson have inked an overall deal with Paramount Studios to develop and produce scripted series. The pair were previously in business with Showtime, which is now integrated into Paramount+.
Winona Ryder will guest star on season three of Netflix’s “Wednesday.” The move reunites her with Tim Burton and Jenna Ortega (“Beetlejuice, “Beetlejuice”).
Vancouver-based Mainframe Studios (“Unicorn Academy”) and franchise management company Cookbook Media struck a strategic partnership. Under the deal, Cookbook Media will work alongside Mainframe to drive new business development, secure strategic production partnerships, expand global distribution, and broaden licensing & merchandising capabilities. |
|
| CONVERGENT TV WORLD 2026
Register Today & Save $200
In two weeks, the leaders shaping convergent TV will be face-to-face. Candid buyer Q&A. Reverse pitches. Curated meetings. No panels-for-show. Real operator conversations. If you won’t be in the room, decisions will be made without you.
Register before Feb. 28 to save $200.
REGISTER NOW |
| TECH |
| SSP OpenX launched prioritized access to curated, political-approved inventory designed for the 2026 midterms. The offering enables values-based voter targeting across all screens, with campaigns live in under 24 hours. Additionally, OpenX announced a partnership with Givsly, integrating first-party, privacy-safe data from participating organizations in its database of over 500 nonprofits to construct voter audiences based on shared values. “As regulation tightens and publishers limit automated political buying, access to premium inventory is finite,” said Amanda Forrester, SVP, Marketing and Communications at OpenX. “OpenX is the only platform offering direct publisher supply across all formats, including CTV, combined with a new values-based targeting approach designed to drive results.”
Advertising platform Infillion has acquired deterministic purchase intelligence network Catalina. Infillion will be leveraging Catalina’s US deterministic data in its platform, enabling two value streams that walled gardens cannot deliver. Catalina’s executive leadership team will join Infillion. |
| COMING UP |
| Harry Styles is set to serve as host and musical guest of NBC’s “Saturday Night Live” on March 14. In addition to performing on the show with boy band One Direction in past years, Styles pulled double duty in 2019. |
| DISTRIBUTION |
| Streaming media company Stingray launched twelve FAST channels on Whale TV+, the free streaming service from TV OS maker Whale TV. Whale TV+ is available on Whale TV enabled smart TVs, as well as Android, Google TV and Fire TV devices for viewers in LATAM and Western Europe. |
| RATINGS |
| NBC averaged 24 million viewers across its afternoon and primetime Olympics coverage through Friday, according to Nielsen and Adobe Analytics – up +94% over the 2022 Beijing Games.
The USA vs. Canada men’s gold medal final on Sunday averaged 24.6 million viewers, according to AdImpact, with viewership evenly split between linear and streaming platforms. Peacock and other streaming apps accounted for 32% of the total audience, while YouTube and YouTube TV made up 18%.
Nine of the top 20 broadcast and streaming series in Live+35 Day multiplatform fall viewership count CBS as home, reports the network: |
| Source: Nielsen Panel + Big Data Prime AA
Food Network’s “Tournament of Champions VII: The Qualifiers” premiered last Sunday to an average .83 P25-54 / .84 W25-54 Live+3 rating, up 19% and 5% respectively vs. last year, and up 108% and 71% respectively vs. prior six-week benchmarks, marking Food Network’s highest-rated telecast and night for P25-54 since last year’s “TOC” finale. |
| EXECUTIVE MOVES |
| The ad sales team at UP Entertainment has reason to celebrate. Promotions include SVP Matt Turner, who adds oversight of pricing and planning, plus strategic coordination across ad sales initiatives; Brittany Fetzer, upped to VP, National Ad Sales; John Carlo and Jill Olsen, promoted to Directors of Eastern Region Ad Sales; Erin Sullivan, who has expanded her Western Region role to include Midwest account responsibilities; and Ashley Santos, who has been promoted to Director, Pricing and Planning. |
|
This Day in History
1868 – The House of Representatives voted 126 to 47 to impeach President Andrew Johnson.
Answer to Our Last Trivia Question
Which medical drama was turned into a daytime soap opera after its three-season primetime run? “The Nurses” (1962-65). Kudos to: Justin Pierce-JP Consulting Group/LA; Tom Moore-Kalt Productions/LA; David Garber-Loyola Marymount University/Playa Vista, CA; Susan Nessanbaum-Goldberg-M and S Entertainment/LA
Today’s Trivia Question
Which series had an episode that centered on schoolchildren inadvertently being released early from school into conditions that turned into a monster blizzard? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.) |
PRINT TRAFFICKER AND TECHNICAL COORDINATOR >>
FILM FEST DC/WASHINGTON, DC: Coordinate direct communication between print sources and the festival to ensure the on-time inbound and outbound delivery of all film materials and work with venue staff to deliver and test each film and KDM. Request and collect KDMs for all encrypted DCPs and maintain a spreadsheet that contains all the aspects of the film. Full info HERE
MANAGER, MEMBER ENGAGEMENT AND ANALYTICS >>
TELEVISION ACADEMY/NORTH HOLLYWOOD, CA:
Lead the execution of initiatives such as the Peer Circle program and Your Voice Matters, reviewing data to enhance program participation and ensure metrics are achieved; collaborate with the Senior Director of Engagement and Retention and stakeholders across marketing to manage delivery and optimization of the Member Benefits Perks newsletter. Full info HERE
BROADCAST ENGINEER >>
HIGH POINT UNIVERSITY/HIGH POINT, NC: Ensure high-quality production environments and provide technical leadership to faculty, staff, and students in live and recorded productions and play a role in supporting the school’s mission to provide industry-standard production experiences for students and will have opportunities to contribute to the development of emerging media technologies. More info HERE
ASSOCIATE PROFESSOR OF THE PRACTICE, MULTI-EPISODE TELEVISION PRODUCING >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: Develope, produce, and manage scripted and unscripted multi-episodic series for linear television and/or streaming. Qualified applicants will be distinguished multi-platform practitioners with a significant body of “boots on the ground” work in the TV and streaming industry. The position will require in-class instruction and on-set exercises. Full info HERE
PROFESSOR OF THE PRACTICE: STUDIO AND/OR FIELD DIRECTING; MULTIPLE CAMERAS >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: We seek a colleague with a significant body of practical work in television directing using multiple cameras for linear television and/or streaming platforms. Familiarity with visual effects and AI-supported tools is considered a plus. This position includes teaching directing of scripted and/or unscripted content using multiple cameras at many levels. Full info HERE
ASSOCIATE PROFESSOR OF THE PRACTICE: VERTICAL FILMMAKING/CONTENT CREATOR >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: We seek a colleague with a professional track record in the creation and development of original short-form content aimed at promoting, activating, and motivating young people through social activism, experimentation, entertainment, brand building, and audience engagement across today’s leading content platforms and social media ecosystems. More info HERE
SALES MANAGER – AP AD INSIGHTS HUB >>
ADVERTISER PERCEPTIONS/NEW YORK, NY: Drive direct sales of the platform offering, focusing heavily on new client acquisition. Reporting to and working closely with the GM of the Ad Insights Hub, this individual contributor will partner cross-functionally with Sales, Business Intelligence, Operations, and Client Services teams to build awareness and engagement with new clients. Full info HERE
SALES DIRECTOR – OMG
MOONBUG ENTERTAINMENT
NEW YORK, NY
Deliver and exceed sales revenue targets as well as build, manage and grow a strategic account list with a focus on Omnicom agencies and their clients directly, within the northeast. Ability to navigate holding company structure and negotiate strategic partnerships with key stakeholders (ratecards, preferred programmatic deals, content deals, etc.). More info HERE
DIRECTOR OF PERFORMANCE MARKETING >>
ATHLETE TO ATHLETE/SANTA MONICA, CA: Lead the performance marketing team across Meta Ads and new paid digital channels (TikTok, YouTube, Google, etc.) as well as build and execute a roadmap for channel expansion and profitable scale. Develop and run structured testing frameworks. Partner with Creative Strategist on ad briefs, testing priorities, and creative feedback loops. Full info HERE
SENIOR MANAGER, TRAFFIC >>
INSP, LLC./CHARLOTTE, SC: Oversee the Traffic staff and manage and monitor the day-to-day operations. Responsible for the prompt and accurate execution of broadcast logs for three networks. The manager assumes a leadership role within our Network Operations and consistently looks to streamline processes and increasing the effectiveness and efficiency of the Traffic department. Full info HERE
NATIONAL SALES MANAGER>>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE
ASSOCIATE PRODUCER >>
NTD/WASHINGTON, DC: Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE
DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION >>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE
SENIOR DESIGNER >>
REELZ CHANNEL/ALBUQUERQUE, NM: Responsible for the concept, design and execution of various motion graphics projects for on-air promo and sales presentations. Will be required to design and create graphics for social media, digital and print. Must be able to follow brand guidelines and expand and change the brand look when necessary. Full info HERE
EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
|
|
