Cynopsis 02/13/24: Super Bowl ads by the numbers

Cynopsis Medias First Morning Read

 

Tuesday February 13, 2024

Today’s Premieres
CBS: FBI at 8p; FBI: International at 9p; FBI: Most Wanted at 10p
Netflix: Sunderland ‘Til I Die

Today’s Finales
CW: Inside the NFL at 8p
HGTV: Why the Heck Did I Buy This House? at 9p
History: The Bermuda Triangle: Into Cursed Waters at 10p
PBS: Gospel at 9p

IN THE NEWS

Upwards of 115.5 million viewers tuned in to the Super Bowl across broadcast, cable, and CTV, estimates AdImpact. Most viewers watched the game on linear television (59%), while 14% watched on YouTube TV and 27% watched on other streaming services. That tops viewership of last year’s game, which was a record 115.1 million.

By iSpot’s preliminary calculations, the simulcast of Super Bowl LVIII on CBS, Univision and Nickelodeon and Paramount+ drew an average second TV audience of approximately 126,631,888 viewers (P2+), a year-over-year increase of 10.9%. The average second-by-second household audience on linear and streaming was 50.5 million households (HHs). The majority of viewership was on CBS, which tallied a 121.9 million average second audience inclusive of OOH and streaming. The OOH viewership totaled an average second audience of 25,876,592 viewers watching in public spaces.

Prime Video is being sued for breach of contract and violating California consumer protection laws in a class-action lawsuit over the streamer’s new ad-supported tier. Starting January 29, Prime members who wanted to continue their ad-free experience had to pay an additional $2.99/month. “Instead of receiving a subscription that included ad-free streaming of tv shows and movies, they received something worth less,” says the suit, which is looking for $5 million. “Amazon’s false advertisements harm consumers by depriving them of the reasonable expectations to which they are entitled.”

The Federal Communications Commission will require telecommunications and voice over IP providers to notify the FCC, Secret Service and FBI of data breaches within seven business days of discovery, and alert customers “without unreasonable delay.” Providers will no longer have to notify customers of a breach if it’s unlikely to cause harm. The rule takes effect next month.

The National Association of Latino Elected and Appointed Officials Educational Fund and NBCUniversal Telemundo Enterprises are holding a national daylong phone bank today, dedicated to answering questions around voting options and requirements, from 12p to 9:30p.

2024 Cynopsis Sports Media Awards

Last chance to be recognized among these industry legends!

What do Ally Financial, Chipotle, FOX Sports, ESPN, the NFL, New York Jets, Telemundo Deportes, Walt Disney Company, and Prime Video all have in common? …They’re past winners of Cynopsis Sports Media Awards. Now, it’s your time to shine – entries close February 16th @ 11:59PM ET!

ENTER NOW

PRODUCTION & DEVELOPMENT

An animated series based on the Bill Bryson bestseller A Short History of Nearly Everything is in the works from Josh Weinstein (“The Simpsons”) and Jason Hazeley (“Paddington”). Altitude and Brouhaha Entertainment are producing.

Simone Kessell (“Yellowjackets”) landed a series regular role in Apple TV+ drama “The Last Frontier,” starring Jason Clarke as a US Marshal in Alaska.

NEW & RETURNING SHOWS

A documentary about Leonardo da Vinci will premiere on PBS on November 18 at 8p. The two-night series from Ken Burns is the filmmaker’s first focused on a non-American subject. PBS broke the news at TCA’s winter press tour, along with the addition of “Purlie Victorious: A Non-Confederate Romp Through the Cotton Patch” to “Great Performances,” starring Leslie Odom, Jr., on Friday, May 24 at 9p. Three-part “Disco: Soundtrack of a Revolution” will premiere June 18, and “NOVA” celebrates its 50th anniversary with an array of specials and new content.

Also at the TCA event, PBS President and CEO Paula Kerger unveiled a new slate focused on ocean and freshwater-centered programming. New and returning series include new docuseries “Hope in the Water,” “Dynamic Planet,” “Sea Change,” and returning series and episodes from “Changing Planet, Nature,” “Independent Lens,” and “Weathered.”

ALLBLK docuseries “Supa Girlz,” following a Miami high school dance team and its visionary director, premieres March 7.

Season two of reality show “The Family Stallone” premieres February 21 on Paramount+. On February 27 comes documentary “As We Speak: Rap Music on Trial,” following rap artist Kemba exploring the growing weaponization of rap lyrics.

Dave and Jenny Marrs (“Fixer to Fabulous”) journey to Italy’s Tuscan countryside to revitalize a grand villa for longtime friends on HGTV spin-off, “Fixer to Fabulous: Italiano,” premiering Tuesday, March 12 at 8p.

TECH

Adform has joined the Science Based Targets initiative (SBTi), the first global Demand Side Platform to align itself with the group’s near-term emission reduction targets. In 2023, Adform became a member of Ad Net Zero and made history as the first global DSP to integrate with Scope3, helping partner brands measure and reduce their carbon emissions.

Fan platform Fandom is employing new AI features to deliver curated quick answers, easier image selection and management and optimized content recommendations for wiki admins while making information more accessible for fans. “AI serves as a powerful tool, enabling creators to effortlessly organize their content and also helps our visitors find what they’re looking for swiftly and seamlessly,” said Peter Mansour, Chief Product Officer at Fandom.

SUPER BOWL ADS: BY THE NUMBERS

According to YouTube, the top 10 top Super Bowl ads by gameday views on the platform (totaling over 90 million) were Booking.com’s spot with Tina Fey, T-Mobile, State Farm, Snapchat, Google: Javier in Frame, Mountain Dew, trailers for Kingdom of the Planet of the Apes and Twisters, Scientology and Skechers.

Which Super Bowl ads drove the greatest online engagement? According to EDO data, the top 10 were: Deadpool & Wolverine (Walt Disney Studios Motion Pictures), which generated +2,243% as much engagement as the median-performing Super Bowl LVIII in-game ad; Wicked: Part One (Universal Pictures), +2,008%; Volkswagen, +1,594%; Poppi, +1,561%; Temu, +1,342%; Twisters, +1,125%; Temu, +1,041%; He Gets Us, +942%; Robert F. Kennedy for President, +891%; and Shogun (Hulu), +639%.

Kantar’s top 12 performers – ads that scored in the top 30% in two out of three KPIs or higher – include Booking.com, Reese’s, Squarespace, Toyota Tacoma, Doritos, Popeyes, M&Ms, Bud Light, Hellman’s, Coors Light, Oreos and Michelob Ultra.

Ads with celebrities topped TVision’s Attention Index chart. The five that registered highest, outperforming the Super Bowl in general, were T-Mobile (126.8), Dunkin (126.5), Hellman’s (125.6), Uber Eats (125.3), and DoorDash (125.2).

Four categories were responsible for 53% (29 minutes) of the commercial time, reports MediaRadar.
· 15 Media & Entertainment brands accounted for 17% of the ad time.
· 12 Technology brands contributed to 15% (eight+ minutes).
· 6 Retail brands were responsible for five minutes (9% of the ad time), with Temu alone airing four spots totaling two minutes.
· 9 Food brands contributed 9% (five minutes) of commercials with each airing one spot.

Who brought the funny? Asked by Cint which brand had the funniest ad, 25% of respondents said Doritos; 20% named Google; 11% pointed to Pringles; and Bud Light and Avocados Mexico each scored 8%.

As for mobile app installs and session lengths, Adjust found that:
· Lifestyle Delivery and Food Delivery took the spotlight, with a more than 40% install growth in the U.S. compared to last year’s game.
· People spent more time in apps during this year’s Super Bowl across lifestyle delivery, mobility, and shopping apps with sessions up 44%, 31% and 25%, respectively.
· Music apps saw a major increase in usage by nearly 150% compared to Super Bowl Sunday 2023.

AUDIO

SiriusXM is eliminating about 3% of its workforce, or 160 jobs. “To continue on our path to future subscriber growth and sustain our company’s success as the competitive landscape evolves, it’s imperative that we become even more efficient, agile and flexible,” wrote CEO Jennifer Witz in a memo to staff. “Therefore, today we are making several organizational changes, including the difficult decision to eliminate certain roles, which will allow us to move faster and collaborate more effectively in support of our long-term objectives.” The company laid off 475 employees in March of last year.

Spotify is expanding its partnership with recording platform Riverside, and shuttering some its own features, including Music + Talk, which allowed listeners to plug licensed, full-length tracks into episodes that ran on Spotify. “Music + Talk was a format we had high hopes for, but after 3 years of investment, it has not gained meaningful traction with listeners, and remains non-monetizable for creators,” said a Spotify spokesperson in a statement to Hot Pod. As for Riverside, the new partnership will enable users to bring in guests for remote interviews, make precise transcript-based edits to the recording, and use Riverside’s e suite of AI tools to clean up and enhance, Spotify wrote in a blog post.

GOING GLOBAL

Banijay will produce the first international adaptation of “No Strings Attached” (“Sexo, Famosos y Muñecos de Trapo”) alongside Flooxer for Atresplayer.

BBC Studios Social with BBC Studios Kids & Family and Ludo Studio introduced “Bluey Book Reads,” a digital series that has Kylie and Dannii Minogue reading the book Mini Bluey.

CTV Connect 2024

Fueling Growth in the CTV Boom

Connected TV shows no signs of slowing down. The numbers tell the story – 88% of marketers are reporting enhanced ad performance on CTV (eMarketer). Dive into the heart of this thriving ecosystem at CTV Connect 2024 on March 13-14 – secure your spot now!

CLAIM MY PASS

RATINGS

The premiere of Food Network’s “Tournament of Champions: The Qualifiers” last Wednesday posted a 0.89 P18+/1.06 W18+ Live+3 rating, up + 154% and +141% respectively vs. prior six-week time slot benchmarks. The network ranked as the #1 non news/sports cable network in prime among P18+ and delivered its highest Wednesday prime rating among P/W 18+ since 2020.

Discovery Channel’s “Expedition X” debuted with a 0.71 Live+3 rating among A25-54, a 31% increase over last season’s premiere, making it the highest rated episode for the series in four years, ranking as Wednesday night’s #2 cable program with M25-54, excluding news and sports.

February 9 marked the third straight Friday that REELZ topped cable with “On Patrol: Live” drawing 311,000 A25-54 viewers from 9p-midnight.

EXECUTIVE MOVES

Jason Wormser has been named SVP of CW Sports. Wormser most recently served as VP of Production, Soccer, for FOX Soccer Channel, FOX and FS1.

Warner Bros. Discovery has promoted Philippe Roucoule to the position of SVP of EMEA Consumer Products.

Friend MTS, the video content security and anti-piracy provider, has appointed Simon Thornberry as Chief Operating Officer. Thornberry was previously COO at Convertr.

This Day in History
1937 – The “Prince Valiant” comic strip was introduced.

Answer to Our Last Trivia Question
Which actor played a mobster on “Sopranos” (1999-2007) and guest starred as an angel on “Lucifer” (2016-21)? Michael Imperioli. Kudos to: Justin Pierce-JP Consulting Group/LA; Lorrie Shilling/El Segundo, CA; Tom Moore-Kalt Productions/LA; Susan Nessanbaum-Goldberg-M and S Entertainment, LA; Gerry Bixenspan-TV Marketing Inc./NYC; Louis Lewow-TrillerTV/Atlanta; Phyllis McQuillan-MSG Networks/NYC; Kristi Kohl-Scripps Networks/Atlanta

Today’s Trivia Question
On which procedural did Taylor Swift have a guest role? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

Cynopsis Team

Lynn Leahey
Editorial Director
@Lynn_Leahey

Kerry Smith
Division President
Access Intelligence

Robbie Caploe
VP/Group Publisher
@robertacaploe

Executive Director of Sales
Albert Nassour
917-545-3129
Cynopsis Job Listings Sales
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SR. DIRECTOR, DISTRIBUTION COUNSEL
A+E NETWORKS
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Partner with distribution attorneys/distribution team to achieve maximum value and rights from strategic deal development through drafting. Negotiate legal distribution deal terms and rights for the linear networks, TVE, VOD, OTT, SVOD, FAST and digital across all platforms. Min. 10 years relevant television/cable network legal distribution exp. Full info HERE

SVP-DIGITAL REVENUE DEVELOPMENT
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NEXSTAR/IRVING, TX: Work collaboratively with the Broadcast Leadership Team to lead sales strategies across all stations, divisions, and platforms. The role will work with station leadership, the National Sales Organization, and directly with clients to drive optimal revenue opportunities for all of Nexstar’s digital channels. Full info HERE

CLIENT SOLUTIONS COORDINATOR

UP ENTERTAINMENT
NEW YORK, NY

Play a pivotal role in providing project management and administrative oversight for the UP & Aspire Client Solutions Ad Sales team as well as develope and execution of linear and digital sponsorships, ensuring all elements related to the sponsorships are coordinated, scheduled, and executed correctly. Full info HERE

SENIOR DIRECTOR OF AD SALES
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HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing large, meaningful partnerships to drive strategic and creative solutions for clients. You relish the opportunity to help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE

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INTERSECTION
LOS ANGELES, CA

Drive new revenue for our media around Los Angeles and beyond as well as building relationships with prospects and clients. Full info HERE

ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID):
Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

MEDIA COORDIATOR DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID):
Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

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INTERSECTION
SEATTLE, WA

Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

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PORTLAND, OR

Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE, AD SALES >>
FUSE MEDIA/NEW YORK, NY:
Support the Ad Sales team by prospecting, selling and expanding the Company’s advertising revenue base. The candidate will have a strong media sales background with a network of industry clients and prospects as well as establish a book of business and exceed pre-established activity and sales quota utilizing CRM tools to document sales activity. Full info HERE

ACCOUNT EXECUTIVE, EAST COAST ADVERTISING SALES

THE ALLEN MEDIA GROUP
NYC (Hybrid)

Responsible for coverage of assigned advertising agencies and clients specifically dedicated to representing AMG linear, digital and streaming platforms. Also grow and maintain existing clients as well as prospect and close new business. Work closely with clients and advertising holding companies ensuring AMG is a ‘must-buy’ for advertisers. Full info HERE

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TV ONE NETWORK
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Communicate the value and brand strength of the Network to advertisers and agencies as well as create compelling presentations that convey the benefits and features of TV One programming and the TV One viewing audience. Full info HERE

COPY COORDINATOR
TV ONE NETWORK
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Manage the delivery and arrival of commercial content working closely with Manager of Commercial Operations to resolve conflicting traffic instructions as well as oversee maintenance of E-faxes and storage of client files. Responsible for entering original account data and revisions into the traffic system. Full info HERE

AD SALES COORDINATOR
TV ONE NETWORK
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Establish business relationships with agency counterparts and internal departments including: Pricing and planning, inventory management, marketing, traffic and billing, also fulfill advertiser allocations requests, ensure stewardship delivery in accordance to deal guarantees, send commercial airing times, and update clients of programming. Full info HERE

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FUTURE TODAY
CHICAGO

Represent Future Today, selling an expansive portfolio of O&O CTV apps, inclusive of HappyKids, Fawesome, The LEGO Channel, FilmRise, Blippi. 5+years selling linear/streaming/OLV exp req. Biz dev position inclusive of direct, pmp/pg. Solid relationships; agency & client. Full info HERE

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Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE

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Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE

SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA:
Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE

DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA:
Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE

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Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE

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HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC:
Proactively identify, research, and develop new opportunities for our family-friendly programming blocks on ABC, CBS, NBC, The CW, Telemundo, & other media & digital/social outlets. Support creation and present strategic, cross-media concepts to multiple stakeholder groups that meet our client’s business objectives. 8 + yrs of business dev. exp. Full info HERE

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BIG FISH ENTERTAINMENT/NYC/NJ: Coordinating onboarding for all new hires.
Administering the benefits and payroll changes for employees accurately.
Maintaining an efficient filing system—paper and electronic, for employee and company records related to their job functions. Building a successful bridge between management and employees. 7 yrs entertainment exp. preferred. Full Info HERE

TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

BRAND ASSISTANT
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THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT
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BAHAKEL COMMUNICATIONS/CHARLOTTE NC:
Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE

TUESDAY FEBRUARY 13
ABC: The Bachelor, The Rookie
CBS: FBI [p], FBI: International [p], FBI: Most Wanted [p]
CW: Inside the NFL, Whose Life Is It Anyway?, Whose Life Is It Anyway?
FOX: Name That Tune, The Floor
NBC: Night Court, Extended Family, La Brea, Quantum Leap
PBS: Finding Your Roots With Henry Louis Gates Jr., Gospel [f]
Telemundo: La Casa de los Famosos, El Senor de los Cielos
Univision: Tu Vida Es Mi Vida, Mujer

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