Speaking of trust, IAB also unveiled research with Sonata Insights on consumer skepticism around AI that found while 82% of advertising executives believe Gen Z and Millennial consumers feel positively about AI-generated ads, only 45% of these consumers actually feel that way. Additional findings include:
– Gen Z consumers are nearly twice as likely as Millennials to feel negatively toward AI ads (39% vs. 20%) – the majority of Gen Z describe AI-using brands as inauthentic, disconnected, or unethical.
– Consumers are more likely than advertisers to describe brands using AI as “manipulative” (20% of consumers vs. 10% of ad executives) or “unethical” (16% of consumers vs. 7% of ad executives).
– More than half of respondents want brands to disclose if an ad was 100% AI-generated or uses AI imagery or video.
– 73% of Gen Z and Millennials say clear disclosure would either increase or have no impact on their likelihood to purchase the product or service.

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HGTV’s “Bachelor Mansion Takeover,” launching Monday, March 2 at 8p, tasks alums from ABC’s “The Bachelor” franchise with putting their design skills to the test to give the Bachelor home base a major refresh. “For the first time ever we’re pulling back the curtain and revealing the mansion as you’ve never seen it before,” said host – and season five Bachelor – Jesse Palmer.

“Soul Power: The Legend of the American Basketball Association,” a docuseries exploring the rise and fall of the American Basketball Association, premieres Thursday, February 12 on Prime Video.

Tony Shaloub (“Monk”) has joined the cast of “American Classic,” a comedy starring Kevin Kline, Laura Linney and Jon Tenney that makes its debut Sunday, April 12 on MGM+.

FuboTV and Hoops HQ announced the premiere of “The Hoops HQ Show” on Fubo Sports Network. Hosted by analysts Seth Davis and Andy Katz, the talk show will cover all things college basketball starting Tuesday, January 20 at noon.

Saturday’s Premieres
Netflix: Undercover Miss Hong
OWN: Iyanla: The Inside Fix at 8p

Sunday’s Premieres
HBO: A Knight of the Seven Kingdoms at 10p
MGM+: The Hillside Strangler at 9p
NBC: The Rise and Fall of Reggie Dinkins at 10p

Monday’s Premieres
Acorn TV: Hidden Assets
Discovery: Contraband: Seized at the Border at 8p; 120 Hours Behind Bars at 9p
Prime Video: Judy Justice
Noticias Telemundo Ahora: Ahora 360 at 9p

Innovation in media and sports: CES 2026 reinforced what we believe at WPP Media – media is everywhere and in everything. With cultural tentpoles reshaping the way audiences engage with media, the future of innovation will be defined by intentional strategies and adaptive approaches that stand the test of time. Sports remain a central stage for innovation and engagement, and in a year defined by major global moments –including Super Bowl LX, the Winter Olympics, and FIFA World Cup 2026 – WPP Media Sports helps brands turn attention into real, measurable results. By uniting media strategy, sponsorships, content, and analytics, we’re moving beyond one-off campaigns to create ongoing strategies that build lasting audience relationships.

Evolving brand storytelling: CES highlighted that today’s media world is all about short-form video and AI-driven content. WPP Media helps brands tell better stories by using data, AI insights, and personalized experiences that stay connected with audiences 24/7. Media isn’t just a channel – it’s what links creative ideas to the right audience at the right time, helping brands respond instantly and deliver experiences people actually want. Our Open Intelligence platform lets us tailor ads and placements in real time, turning complex data into simple, actionable insights that drive smarter growth. The result is storytelling that adapts and grows with audiences, reflecting innovation in AI, immersive experiences, and media ecosystems.

AI-Driven media & audience relevance: Today’s fragmented media landscape is constantly evolving. Audiences move fast, technology moves faster, and reaching the right people has never been more complex. At WPP Media, we see this as an opportunity. By bringing together AI, our proprietary data, and partner insights, we help brands connect with people in ways that feel personal and relevant, even at scale. We don’t think of media as just a delivery channel. It’s where creativity comes to life – driving engagement, shaping culture, and making ideas travel further. We connect data, creativity, and analytics to learn quickly, adapt in real time, and build brand experiences that last. The result is what we call media magic: smarter, more human campaigns that make a real impact.

Media execution platform Infillion is collaborating with behavioral AI company Yobi to combine Infillion’s composable advertising infrastructure with Yobi’s advanced machine learning capabilities. Infillion clients will gain access to Yobi’s privacy-first optimization services, including advanced audience targeting, bid optimization, and identity resolution capabilities. “This partnership is fundamentally about leveling the playing field-bringing the performance capabilities of walled gardens to the open web,” said Rob Emrich, Founder and Executive Chair at Infillion.

Outfront has joined the Association of National Advertisers as a Strategic Partner for 2026, becoming the first out-of-home media company to participate in the ANA Strategic Partner program. Outfront will maintain an active presence across ANA events and initiatives, including the flagship ANA Masters of Marketing Conference.

Fox Entertainment and Fremantle are holding an open casting call on February 18 for Fox’s reboot of “Baywatch.” Aspiring actors are invited to arrive “Baywatch ready” – but warned to avoid “overly revealing styles and clothes.”

Hans Zimmer (“Dune,” “The Dark Knight”) and Bleeding Fingers will compose new score for the HBO Original Harry Potter, set to debut in 2027.

Stamp of approval: The United States Postal Service and NHL struck an agreement making USPS the Official Shipping Sponsor of the NHL. Hockey fans will have the opportunity to interact with the USPS at NHL events, and at the 2026 NHL Stadium Series in Tampa, the USPS will activate at the 2026 NHL PreGame fan festival with a hockey skill activation and a photo booth where fans will be able to get a postcard with their image that they can mail directly from the exhibit.

DAZN has secured rights for the FIFA Women’s Champions Cup 2026™ worldwide, with the exception of Brazil, China, Morocco, the UK, and the Republic of Ireland; in the US only the semi-finals will be broadcast. The tournament will be available free-to-view on DAZN’s platform.

TMRW Sports announced Trybe Ventures as the lead capital partner in WTGL, a new platform for team golf in partnership with the LPGA that features women golfers. Preparing for a launch in winter 2026-27, WTGL will feature teams of LPGA Tour stars competing across a season of team match play from the SoFi Center in Palm Beach Gardens, FL.

Golf Channel and the DP World Tour announced a multi-year extension of their media rights agreement, keeping Golf Channel the exclusive television home of tour events through 2030. Golf Channel has been a DP World Tour partner for 30 years.

Catchy Comedy Network celebrates Lucille Ball with Catchy Loves Lucy, a new, weekly programming block dedicated to the queen of comedy. For the first time, all five of Ball’s series are available in one collection in a block that launches Sunday, February 15 at 7p.

INSP is airing the entire “Lonesome Dove” miniseries on Saturday, March 7 at 12p. The show premiered in 1989.

Spanish Broadcasting System, PRISA Media, and Caracol Radio have launched a new partnership to operate and distribute Spanish-language radio and streaming networks in the US. “In order to succeed in today’s world of competitive media, a winning alliance requires the participation of partners with the expertise to efficiently showcase an unending flow of ‘unskippable’ content that will captivate audiences and marketers alike,” said SBS Chairman Raúl Alarcón. “This consortium fills that requirement.”

The season four premiere of HBO’s “Industry” delivered over 800,000 cross-platform viewers in its first three days, up 20% over the season three debut.

Stranger Things maintained the #1 spot on Nielsen’s Top 10 streaming chart
for a sixth consecutive week, accumulating 2.4 billion minutes during the week of December 15. Hard-to-reach teens comprised 11% of its viewing total, matching Disney+ original series “Percy Jackson & the Olympians.”

AMC Networks International is integrating its Southern Europe and Latin America business units into a single operation. AMCNI – Southern Europe Managing Director Antonio Ruiz and his leadership team will assume oversight of the company’s LATAM business. Following a transition period, current Managing Director of AMCNI – Latin America, John Huff, will depart the company.

Cadent announced the appointments of Kim Tingler as Chief People Officer and Daniella Krieger as SVP of Marketing. Tingler most recently served as SVP of People and Culture at Rokt, while Krieger joins Cadent from MiQ, where she served as SVP of US Marketing.

Wedotv has appointed Iza Piotrowska as SVP, Global Business Development. Piotrowska has worked with wedotv as Business Development Director since 2022.