Cynopsis 01/08/26: Yahoo Integrates Agentic AI

Cynopsis
Thursday January 8, 2026

   IN THE NEWS

As expected, the board of Warner Bros. Discovery advised shareholders to reject the latest amended takeover offer from Paramount. “Your Board negotiated a merger with Netflix that maximizes value while mitigating downside risks, and we unanimously believe the Netflix merger is in your best interest,” wrote the board to shareholders. “We are focused on advancing the Netflix merger to deliver its compelling value to you.”

That said, WBD board chairman board Samuel A. DiPiazza Jr. told CNBC on Wednesday that the company remains “very open” to a deal with Paramount, but it would have to be better than Netflix’s. “[Paramount] had that opportunity in the seventh proposal, the eighth proposal, and they haven’t done it,” said DiPiazza on “Squawk Box.” “And so from our perspective, they’ve got to put something on the table that is compelling and is superior.”

Matt Halbower, CEO of Pentwater Capital Management, the seventh largest shareholder in WBD, would beg to differ. Halbower told CNBC that Paramount’s eighth proposal was “economically superior” to Netflix’s $83 billion deal for WBD’s studio and streaming assets. “I understand that the board has some legitimate issues with it, but those legitimate issues don’t warrant giving Paramount the stiff arm and refusing to actually have a conversation,” said Halbower. “I want them to be willing to engage in a conversation with a party that has the ability to close a transaction and has indicated publicly that it’s $30 offer is not best and final.”

Meanwhile, trade association Cinema United has warned that Warner Bros. Discovery going to either Netflix or Paramount does not bode well for the movie business. An acquisition by Netflix would “further consolidate control over production and distribution of motion pictures in the hands of a single, dominant, global streaming platform in a market that is already highly concentrated,” said a statement to Congress from Cinema United. “If Paramount or another major studio ends up displacing Netflix as the buyer, our concerns are no less serious.”

FOX Entertainment announced the launch of FOX Creator Studios (FCS), a digital-first division designed to partner with creators to develop the next generation of global entertainment formats, IP and talent. The new studio debuts with a focus on food content and an inaugural roster that includes Gordon Ramsay, Rosanna Pansino, Jolly, Sorted Food, Food Theorists, and Little Remy Food.

Entertainment studio Cineverse has acquired media services provider Giant Worldwide – a deal that marks a “pivotal moment” for Cineverse’s Matchpoint platform, said Tony Huidor, President of Technology & Chief Product Officer at Cineverse. “We are immediately adding a significant base of prestigious Hollywood studio relationships by combining Giant Worldwide’s long-standing client relationships with Matchpoint’s advanced AI-native infrastructure,” noted Huidor. “The result is something the industry has never seen: a platform aided by artificial intelligence that can ingest, normalize, enrich, and deliver large studio film libraries across hundreds of endpoints with minimal manual intervention.”

Nominees were announced for the 32nd Annual Actor Awards Presented by SAG-AFTRA (previously called the Screen Actors Guild Awards). To see who made the cut, go here. The ceremony will air Sunday, March 1 on Netflix.

It was also a big day for the Directors Guild of America, which revealed the TV, documentary and commercial nominees for the 78th Annual DGA Awards. The full list is available here. Awards will be handed out Saturday, February 7 at the Beverly Hilton.

World Cup audiences are growing, but viewing is splintering faster than ever across streaming and linear environments, according to a predictions report from adtech platform Nexxen on the 2026 FIFA World Cup. Leveraging Nexxen’s proprietary data and resources to track past, present and future audience behavior, insights include:
· “Where to watch” confusion is widespread, with 90% of intended viewers incorrectly naming at least one platform they believe will carry matches.
· US interest in soccer is up by 48% – North America hosting has emerged as a top driver of increased interest.
· Streaming has become the default for a significant share of fans, with 43% planning to watch via streaming/apps and virtual multichannel video programming distributors, up +14% from 2022.
· If free streaming options appear, as they did just before the Super Bowl in 2025, 87% of fans say they would watch matches on a FAST service.

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   NEW & RETURNING SERIES

For sneak peeks, go to Cynopsis Trailer Park.

TV One unveiled an extended trailer from “Fatal Attraction: I’d Kill to Be You,” an expansion of the “Fatal Attraction” franchise. The true crime series premieres Friday, January 26 at 10p. The following month brings autobiographical docuseries “Uncensored,” back after a two year hiatus on Monday, February 19 at 10p.

“Phoebe & Jay,” a children’s series that aims to boost literary skills, premieres Monday, February 2 on PBS Kids. Each episode features two 11-minute stories with an accompanying interstitial.

“The Lowdown” has been renewed for a second season by FX. Production on the western-noir drama starring Ethan Hawke will begin in Tulsa this spring.

Also renewed is HBO’s “Real Time With Bill Maher,” for two additional seasons. Season 24 premieres Friday, January 22 at 10p.

AMC’s Silicon Valley-set drama “Audacity” launches Sunday, April 12 at 9p. It’s the first series creation for Jonathan Glatzer (“Succession,” “Better Call Saul”).

Returning to Netflix: Virgin River” is back for season seven on Thursday, March 12. Anthology series “Beef” returns for season two on Thursday, April 2, and season five of romantic drama “Sweet Magnolias” debuts Thursday, June 11.

Family drama series “It’s Not Like That,” starring Scott Foley (“Scandal”) premieres with its first two episodes on Sunday, January 25 on Wonder Project’s subscription on Prime Video.

Wall Streeter Danny Moses is set to host “The Danny Moses Show,” launching Friday, January 23 on Scripps News. “Whether you’re invested in the markets or just a consumer trying to make sense of the financial world, I want to help decipher complex topics and provide clear and practical explanations that both inform and entertain,” said Moses.

Today’s Premieres
ABC: 9-1-1 at 8p; 9-1-1: Nashville at 9p; Grey’s Anatomy at 10p
Bravo: The Valley: Persian Style at 9p
BritBox: The Game
HBO Max: The Pitt
NBC: Law & Order at 8p; The Hunting Party at 10p
Netflix: His & Hers; Love Is Blind: Germany
Paramount+: Girl Taken
Peacock: The Traitors
UP: Heartland at 8p

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   TECH

Havas announced the upcoming launch of AVA, its global LLM portal built to provide secure, centralized access to AI models. AVA will begin rolling out this spring. “We’re building an AI-driven, human-powered future where innovation and imagination work hand in hand to grow our clients’ brands in an increasingly complex world,” said Yannick Bolloré, Chairman and CEO of Havas. “In this context, AVA securely unifies leading AI in one portal for our teams and clients, driving efficiency, consistency, and innovation.”

Yahoo DSP announced the integration of Agentic AI as a next-generation intelligence layer built directly into the platform. At the center of the launch is the Yahoo DSP Yours, Mine, and Ours flexible framework that lets advertisers bring their own AI models, use Yahoo DSP native agents, or connect both through secure, interoperable Model Context Protocols or APIs. ‍Agentic AI changes how media buying actually gets done,” said Adam Roodman, GM, Yahoo DSP. “By building it directly into Yahoo DSP and allowing advertisers to connect their own AI alongside ours, we’re giving teams a faster, more flexible way to plan, optimize, and act, without sacrificing transparency or control.”

IAB Tech Lab unveiled its Agentic Roadmap, outlining how agentic systems can scale by extending the standards the industry already runs on, with new modern protocols layered in for speed, security, and interoperability. “Agentic execution is already part of how digital advertising operates today,” said Anthony Katsur, CEO, IAB Tech Lab. “Open, interoperable standards are what make that possible, and our focus is on scaling it responsibly. The fastest and smartest way forward is to build on an existing shared foundation, not introduce multiple new standards that create fragmentation.”

DirecTV Advertising will be bringing more premium CTV video options to the DOOH marketplace with the programmatic enablement of inventory from DirecTV Remote. “When it comes to TV, it’s no longer just about the destination, it’s about the journey – and brands can now meet consumers at every step along the way,” said Amy Leifer, Chief Advertising Sales Officer, DirecTV Advertising. “This programmatic enablement of our DOOH inventory allows advertisers to reach Live TV audiences beyond the living room with the same ease, automation and optimization that they’ve come to expect from our premium entertainment platform.”

NBCUniversal, independent agency RPA, FreeWheel and Newton Research have partnered for an approach to buying premium video using agentic AI across both linear and digital, enabling an agency to execute and optimize a single premium video investment across platforms in seconds. “This step forward will redefine how inventory is bought and sold, and what better place to start than within our live sports inventory,” said Mark Marshall, Chairman, Global Advertising & Partnerships, NBCUniversal. “Together, we’re on the leading edge of innovation and this is just the beginning of how technology and premium content will transform the advertising industry.”

Newton Research and RPA are also expanding their piloting of an AI-driven media operations solution with Yahoo DSP and Locality. “This expansion removes operational friction that increasingly has the potential to influence where investment flows, enabling RPA to easily engage the most impactful publishers for each campaign and allow our human teams to focus on our strategic expertise in service of our clients’ business outcomes,” said Lisa Herdman, SVP Executive Director Video Investment and Marketplace Intelligence, RPA.

   DISTRIBUTION

Hearst Media Production Group has expanded its relationship with Weigel Broadcasting to provide programming across several Weigel multicast networks in 2026. The Start TV network has begun carriage this month of HMPG series “Journey with Dylan Dreyer” and “Recipe Rehab with Evette Rios”; and the Heroes & Icons and Catchy Comedy networks will add HMPG shows beginning in April and July, respectively. All programs will run during weekend educational/informational time blocks (check local listings).

   RATINGS

Fox’s 2025-26 NFL regular season averaged 19.6 million viewers, up +6% over last year’s full season average and the network’s best regular season since 2015 (20,706,000 viewers).

Football was a winner for ESPN, too – the net’s “Monday Night Football” scored its second-most-watched regular season in the company’s 20-year history of airing the franchise, with an average 15.8 million viewers, up +9% vs. 2024.

ABC Hockey Saturday delivered ESPN’s second most-viewed regular season game of the new rights deal. Saturday’s Penguins-Red Wings game averaged 1.6 million viewers, up +89% vs. last year’s NHL on ABC average, and up +51% vs. last year’s first ABC Hockey Saturday game. Through 13 games, NHL on ESPN is averaging 618,000 viewers, up +33% YoY.

This year’s simulcast of the “Critics Choice Awards” on E! and USA Network averaged 726,000 P2+ viewers, up 125% from its airing on E! alone in 2025.

CBS’ “60 Minutes” delivered 9 million total viewers and 1.7 million in the A25-54 demo, according to Nielsen Big Data + Panel ratings for Sunday, January 4. Fifteen weeks into the season, the newsmagazine is pacing up +11% in viewers and +7% in the demo compared to last year.

Tony Dokoupil’s Monday debut as anchor of “CBS Evening News” averaged 4.5 million Live+SD viewers, according to Nielsen, down 22% from the same period last year. “ABC World News Tonight” drew 8.1 million viewers on Monday, while “NBC Nightly News” averaged 7.2 million.

The season 18 premiere of “RuPaul’s Drag Race” on MTV was up +17% among P18-49 (0.674) versus season 17 –the highest premiere in the demo ever – and ranked as the number one cable telecast of the night among P18-34 and P18-49.

Fox News Media wrapped 2025 as the top news brand in the competitive set with YouTube video views for the full year, securing its best year in history, according to Emplifi. With 4.5 billion video views in 2025, Fox News grew 69% vs. 2024.

   EXECUTIVE MOVES

OOH data and tech company Accretive has tapped Scott Hansen to serve as Chief Revenue Officer to lead the company’s commercial strategy and oversee all revenue-generating initiatives. Hansen was previously SVP Strategic Sales at Precise TV.

   IN MEMORIAM

Andy Friendly, the first producer of “Entertainment Tonight,” died January 4. He was 74. Friendly was VP of Primetime Programs and CNBC, and later President of Programming and Production at King World Productions. “Andy was a brilliant producer and an exceptional leader who helped define CNBC during a pivotal period of growth and creativity,” said his former boss, Warner Bros. Discovery CEO David Zaslav. “He had an extraordinary ability to spot talent, nurture ideas, and bring out the very best in the people around him. But beyond his professional accomplishments, Andy was a special person and a dear and loyal friend. He led with generosity, humor and heart, and he cared very deeply about people.”

Conservative political commentator Michael Reagan, the eldest son of former president Ronald Reagan, died January 4 at age 80. “Michael Reagan was far more than a political commentator,” said Chris Ruddy, CEO of Newsmax, where Reagan was a founding analyst and contributor. “He was the living embodiment of his father’s legacy, and throughout his life he worked tirelessly to carry forward Ronald Reagan’s torch for freedom, family, and faith.”

This Day in History
1904 – Pope Pius X banned low cut dresses in the presence of churchmen.

Answer to Our Last Trivia Question
What was Dick Solomon’s earthly job on “Third Rock From the Sun” (1996-2001)? Physics professor. Kudos to: Justin Pierce-JP Consulting Group/LA; Wendy Holmes/Denver; Lorrie Shilling/El Segundo, CA; Rev. Mark Wajda/Clermont, FL; Kathryn Tesoriero-WPP Media/NYC; John Kukla-KDFW Fox 4/Dallas; Eric Dunefsky-Crossmedia/NYC; Tom Moore-Kalt Productions/LA

Today’s Trivia Question
Which product’s 1975 TV commercial featured a monk? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

Cynopsis Team

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Editorial Director
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Stephanie Cronk
Brand Director, Convergent TV World, Top Women Network
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Dave Colford
SVP, Media
dcolford@accessintel.com

 

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Kelly Mahoney
Group Director, Sales
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Kerry Smith
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Cynopsis General Inquiries
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Check out more jobs in Cynopsis Classifieds »
Job of the day
DIRECTOR OF PERFORMANCE MARKETING >>
ATHLETE TO ATHLETE/SANTA MONICA, CA: Lead the performance marketing team across Meta Ads and new paid digital channels (TikTok, YouTube, Google, etc.) as well as build and execute a roadmap for channel expansion and profitable scale. Develop and run structured testing frameworks. Partner with Creative Strategist on ad briefs, testing priorities, and creative feedback loops. Full info HERE

SENIOR MANAGER, TRAFFIC >>
INSP, LLC./CHARLOTTE, SC: Oversee the Traffic staff and manage and monitor the day-to-day operations. Responsible for the prompt and accurate execution of broadcast logs for three networks. The manager assumes a leadership role within our Network Operations and consistently looks to streamline processes and increasing the effectiveness and efficiency of the Traffic department. Full info HERE

NATIONAL SALES MANAGER>>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE

ASSOCIATE PRODUCER
>>
NTD/WASHINGTON, DC: Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE

DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION
>>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE

SENIOR DESIGNER >>
REELZ CHANNEL/ALBUQUERQUE, NM: Responsible for the concept, design and execution of various motion graphics projects for on-air promo and sales presentations. Will be required to design and create graphics for social media, digital and print. Must be able to follow brand guidelines and expand and change the brand look when necessary. Full info HERE

EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS
>>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE

SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE

DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE

ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST

FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE

DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE

PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE

SALES LEAD – AGENCY PARTNERSHIPS

UPWAVE
NEW YORK, NY

Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE

New procedural series “Blue Skies,” will debut on UP Faith & Family on February 19. The series stars Scarlet Hunter as Detective Jodi Larsen, Markian Tarasiuk (“Mistletoe Connection,” “Virgin River”) as Ryan Miller, Veronica Long (“The Wrong Paris”) as Detective Nora Esposito, David Lennon (“Untamed”) as Detective Alex Meeks, Darius Willis as Tyson Bernard, Miranda Edwards as Superintendent Liza King and Shaughnessy Redden as Bill Larsen.

   PRODUCTION & DEVELOPMENT

Tracee Ellis Ross(“black-ish”) has signed a deal with Fox Entertainment Studios via her Joy Mill company. The agreement includes a first-look deal on scripted projects and an overall deal for unscripted projects.

Lifetime is continuing its partnership with Mary J. Blige for three new original films. The first film under her new deal, “Mary J. Blige Presents Be Happy,” marks a collaboration between Blue Butterfly Productions, Blige’s production company, and Mona Scott-Young for Monami Productions and is produced in association with Motion Entertainment and Swirl Films.

Jason Isaacs and Sigourney Weaver have joined the cast of Amazon’s “Tomb Raider” series, according to reports. Isaacs will play Atlas DeMornay and Weaver will be Evelyn Wallis, joining Sophie Turner, who is playing the lead. Phoebe Waller Bridge is writer, creator, executive producer and co-showrunner, while Chad Hodge serves as co-showrunner and executive producer.

   NEW & RETURNING SERIES

Fox is kicking off “Fear Factor: House of Fear” with a special advance premiere on Sunday, January 11 at 8p, following the NFL Wild Card game. The show’s time period premiere is Wednesday, January 14 at p, after “The Masked Singer.”

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