By Ken Weiner, CTO, GumGum We need to talk about what we’re all buying and selling when we buy or sell pre-roll video ads–because it seems to me that these days pre-roll is not necessarily as straightforward, valuable or engaging as it used to be. I’m not talking about bad inventory masquerading on the exchanges […]
V. Paul Coyne, CEO of discovery, distribution and monetization management platform Glewed TV, offers his take on Disney+ and its impact on the streaming ecosystem. By far one of the most talked about cultural events of the year, the launch of Disney+ marked a momentous occasion for the streaming industry and the entertainment industry as […]
How do you best serve the swipe right generation? Carter Pilcher, CEO of linear and OTT channel ShortsTV, offers insights on the business of short-form video. Why is a Spotify-like app for watching short films key to keeping your audience engaged? One of the biggest barriers to entry for those who wish to watch short-form […]
Among the findings in Penthera’s new Latin America Research report that should catch the attention of TV networks and advertisers: while Latin American respondents are enthusiastic about streaming (65% stream daily and 23% stream weekly), they are less patient with their US counterparts when it comes to annoying ads and streaming glitches like video […]
As video content continues to evolve, interactive opportunities will redefine viewer engagement.Alex Wallace, GM of News, Entertainment, and Studios at Verizon Media, talks about how the consumer experience will be transformed. How will 5G impact the media industry? 5G will dramatically change not just how media is consumed but also how it is created. It will […]
A&E’s two-part Biography event “Garth Brooks: The Road I’m On” offers an intimate look into the country music superstar’s life. Director Al Szymanski explains why the project was a stand-out experience. (Documentary premieres December 2 and 3 at 9p.) What attracted you to the project? Music is a major part of my life; both as […]
The new season of Inside the Actors Studio on its new network, independent arts channel Ovation TV, premiered in October and can be seen Sundays @ 10pm ET. David Wideroe, SVP of Marketing and On-Air Promotions at Ovation TV, talks about the new era of the series – and why Ovation TV is the perfect […]
Yahoo Finance has been on a roll this past year, expanding its editorial content, growing its live streaming coverage and launching a subscription product. Now comes a new podcast, Illegal Tender. Verizon Media’s GM of Finance and Tech, Joanna Lambert, talks about managing a digital brand in an ever-changing media landscape. What has the Yahoo Finance […]
Direct-to-consumer online video channel Pulped launched in September, tailored for a Gen Z and Millennial audience. Julian Nott, founder and CEO of Pulped.com, talks about breaking through the clutter with edgy, irreverent – and low cost – content. What is the genesis of Pulped? A few years ago, it struck me that the internet offers […]
Location-based digital profiles help drive success, notes Ashwin Ramesh, CEO and Founder of intent-marketing data and analytics company Synup. What are the latest advancements in location-based marketing? One is the rise of a brand’s digital profiles. In just the last couple of years, this channel has skyrocketed. Third-party digital profiles on traditional search, voice search, mobile […]
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