Ad verification company CHEQ announced that its AI can now understand online content across more than 200 granular categories. Based on pre-determined brand suitability, the AI decides whether to serve or block an advertisement in real-time. “CHEQ’s AI completes sequences to understand the meaning of the text, in order to identify the exact context of a story, similar to the way a human brain works,” said CHEQ founder and CEO Guy Tytunovich. “The AI can tell the difference between a story about a same-sex lesbian couple getting married, considered brand-safe by most progressive brands, which would otherwise be automatically blocked by most ad verification platforms because it triggers keywords like ‘lesbian’ and ‘sex’. Overall, this advance enables the secure blocking of unsafe content while unlocking greater reach for all campaigns.”
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