Cynopsis Presents: Homecoming Contest Winners Announced College Students Weigh In On TV Today Cynopsis asked college students to answer questions touching on issues of interest to the rapidly evolving media industry, as audiences increasingly turn to streaming, and away from traditional advertising. The answers we received to the […]
A CYNOPSIS MESSAGE FROM AMPERSAND Cynopsis Presents: Advanced TV Advertising and the New Power of Local By Cathy Applefeld Olson What happens to the advertising equation when television’s scale and viewers’ emotional connection to brand-safe premium content combines with the data, targeting and measurement capabilities of […]
A CYNOPSIS MESSAGE FROM GAMUT Cynopsis Presents: OTT Special Report Cathy Applefeld Olson Think OTT, act locally. This could well be the new slogan among advertisers in a market where consumers no longer distinguish between linear and OTT viewing environments, and where the latter is magnetically […]
A CYNOPSIS MESSAGE FROM UPtv Cynopsis Presents: Holiday Programming Guide 2019 Holiday Programming Guide 2019 ’Tis the season for holiday episodes, movies and specials! Cynopsis helps sort the celebrating with a listing of themed programming running now through January 1. (This guide is compiled from submissions […]
A Cynopsis Message From VIDEA CHOICE AND FLEXIBILITY ARE THE WAY OF THE FUTURE Videa believes in a platform agnostic future How are advancements in technology and standards enhancing efficiencies? Videa is helping to pave the way LEARN MORE Monday, September 30, 2019 Tesla released a software update that […]
A CYNOPSIS MESSAGE FROM HULU Cynopsis Presents: Advertising Week Recap Advertising Week New York 2019 has ended, but one of its key players – from multiple appearances on panels to a ground-floor interactive display that provided much-needed charging stations, a “market” full of snacks, and […]
A CYNOPSIS MESSAGE FROM HULU Cynopsis Presents: Live From Advertising Week – Day 4 Advertising Week New York 2019 wrapped up the final day of the 16th year of the event with an ongoing slew of panels and special events around New York City. Attendance seemed […]
A CYNOPSIS MESSAGE FROM HULU Cynopsis Presents: Live From Advertising Week – Day 3 “Wednesday morning at Advertising Week! Largely known to be when the best panels are,” quipped Tubi‘s Chief Revenue Officer Mark Rotblat ahead of one of the earlier panels that marked the midpoint of AWNY […]
A CYNOPSIS MESSAGE FROM HULU Cynopsis Presents: Live From Advertising Week – Day 2 After a first bustling day inside the AMC Loews Lincoln Square theater, Advertising Week New York 2019 settled into a routine of informative panels, long split-level lines and snacks and coffee everywhere. Here’s a wrap-up on a […]
A CYNOPSIS MESSAGE FROM HULU Cynopsis Presents: Live From Advertising Week – Day 1 Mascots were thick on the ground outside the AMC Loews Lincoln Square Theater Monday, and on some level we’re a little sorry that the Jolly Green Giant and the Crash Test Dummies (the […]
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