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A Cynopsis Message From VIDEA
CHOICE AND FLEXIBILITY ARE THE WAY OF THE FUTURE
Videa believes in a platform agnostic future
How are advancements in technology and standards enhancing efficiencies?
Videa is helping to pave the way
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Tesla released a software update that enables owners to connect to Netflix, YouTube and Hulu accounts to watch streaming entertainment on the dash display while in their (parked!) cars. The feature is part of Tesla software version 10.0.
YouTube Music will come installed on new devices launching with Android 10 and Android 9, including the Pixel series, Google announced on Friday. Music listeners with new Android 10 devices can access Google Play Music by downloading it from the Play Store and logging in to their accounts.
Presidential candidate Elizabeth Warren on Friday proposed the reinstatement of the Office of Technology Assessment, a group established in the 1970s and dissolved in the 1990s. Referencing last year’s hearing with Facebook CEO Mark Zuckerberg, Warren noted, “Even Senators well-versed in social media struggled to ask about difficult concepts like end-to-end encryption, location tracking, and the competitive landscape of Silicon Valley. When Congress decides whether it should break up big tech companies, our representatives shouldn’t have to rely on Google’s policy team to understand the effects of technology consolidation.” Warren’s proposal follows other efforts over the past months by members of Congress to have the OTA reinstated.
NCC Media changed its name to Ampersand. The advanced advertising joint venture from Comcast, Charter and Cox, announced the news at the Advertising Week Conference in New York, while also unveiling new features and services for its ad platform. Ampersand said it has unified aggregated viewership data insights across the Charter, Comcast and Cox combined footprint of nearly 40 million households to support the design of audience-based planning and buying for the TV marketplace. The move allows marketers to plan, buy and optimize their TV investments against desire audience segments.
Videa, an online buying and selling marketplace for automated TV advertising, announced the availability of free, transparent, TIP-based API specifications for programmatic transactions and software integrations. “Videa strongly believes in a platform agnostic future and is proud to help lead the industry by delivering an open source option for other solution providers that will ultimately make it easier for dollars to flow through to local TV,” said Shereta Williams, President of Videa. “We worked with Sinclair Broadcast Group and innovator Imagine Communications on the first proof of concept that will ultimately help deliver operational efficiencies and transparency that accelerate the broader industry to move forward at a far quicker pace.”
SSIMWAVE, provider of viewer-centric video quality evaluation, is offering cable system operators the availability of SSIMPLUS Single-Ended HDMI-Out monitoring. The new product place-shifts end point analysis to the farthest reaches of the network, simplifying field monitoring by providing objective measurement of the video quality subscribers see. “By leveraging the AI capabilities of SSIMPLUS at the very last point in the delivery chain, operators can gain valuable new functionality: real-time, automated visibility into actual video quality that can inform business and operational decisions and can impact customer satisfaction and ROI,” said Dr. Abdul Rehman, CEO and Co-founder of SSIMWAVE.
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A Cynopsis Message From VIDEA
TRANSPARENCY IS CLEARLY A WINNING STRATEGY
Buyers and sellers are demanding more transactional transparency in TV advertising
Videa just made available, TV Interface Practices Initiative (TIP) APIs to accelerate the broader industry moving forward at a far quicker pace
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Google is not obligated under EU law to require search engines to censor results worldwide, ruled the Court of Justice of the European Union on Tuesday. A “right to be forgotten” rune was created in 2014, calling for search engines to remove embarrassing information about Europeans at their request, in the name of privacy. Google argued that no country should have the ability to censor the internet internationally.
Live global streaming and on-demand audio service TuneIn is teaming with Apple to offer listeners access to TuneIn’s 100,000+ global radio stations on all Siri-enabled devices and Apple Music. The collaboration comes on the heels of Apple’s release of iOS13, which introduced a new radio experience to Apple devices, including iPhone, iPad, Apple Watch, AirPods, CarPlay and HomePod.
India’s ZEE5 announced its partnership with video technology provider Kaltura for the deployment of the Kaltura TV Platform Player, which provides ZEE5 with Quality of Experience, while supporting over 8,000 devices. The Kaltura TV Platform Player also includes native support of advertising insertion and measurement.
The Authors Guild is supporting seven book publishers behind a copyright lawsuit against Amazon Audible’s Captions, a feature that would let people read along while listening to books. “Authors and their agents will bear the loss of a valuable right and revenue stream, along with a loss of control of their work, if Audible is permitted to proceed with its Captions feature,” said the guild in a proposed friend-of-the-court brief filed Monday with a U.S. District Court judge. Audible contends Captions would help listeners comprehend and focus on what they’re reading.
Comcast Company’s FreeWheel released its Q2 Video Marketplace Report, analyzing the changing dynamics of how advertisers, publishers and distributors are utilizing ad supported premium video. Key takeaways: For the second quarter, ad completion rates on full-episode and live content in the U.S. remained extremely high, between 87% and 98% for both pre-roll and mid-roll. And video ad views grew 27% year-over-year, driven in large part by connected TV (up 48%). One of the major themes of the report is the role of industry partnerships and increased interoperability. “The value of premium video is now well established and the industry is focused on finding ways to drive scale, sophistication and simplicity by connecting together multiple exiting platforms,” said David Dworin, who heads FreeWheel’s Advisory Services Team and was one of the lead authors of the report. “With this focus, we expect audience targeted campaigns, which increased 82% this quarter, almost four-times as fast as the industry, to continue to grow at pace.”
Verizon Media unveiled brand new AR capabilities for Moments, a premium, full-screen native format that drives consumer relevance and engagement through commerce, utility and content. Macy’s signed on as a user. With the new features, advertisers can allow people to interact with, evaluate and test multiple products in a 3D environment via smartphone camera and screen.
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A Cynopsis Message From VIDEA
INNOVATION AND INTEROPERABILITY FUEL THE INDUSTRY
Local television advertising has evolved
Videa is announcing publicly available, open source software to help move the broadcast industry forward
Shereta Williams, president of Videa. “We worked with Sinclair Broadcast Group and innovator Imagine Communications on the first proof of concept that will ultimately help deliver operational efficiencies and transparency that accelerate the broader industry to move forward at a far quicker pace.”
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MEASUREMENT
Simulmedia and mobile attribution platform Kochava are partnering to leverage Simulmedia’s predictive daily insights into TV viewership and Kochava’s mobile data analytics and tools, to give marketers a precise view of their target users’ viewing habits by accessing their Kochava dashboard. “The Simulmedia/Kochava partnership will make a big difference for digital native direct-to-consumer marketers, the fastest growing segment of TV advertisers,” Simulmedia CEO and Founder, Dave Morgan, tells Cynopsis. “For the first time, D2C marketers can basically push a button and activate automated TV ad campaigns targeted and delivered across the top 100 TV networks optimized to cost-effectively reach targeted customer types that they identify in their mobile app analytics. This will enable the marketers to marry the best of digital analytics and TV ad platform automation.”
Roku has partnered with Innovid on a new analytics solution to measure daily demographic reach and frequency on TV campaigns run across the Roku platform and linear TV. The product combines OTT and linear TV occurrence, while identifying data from Roku’s 30.5 million active accounts with Innovid’s OTT ad serving footprint across over 75 million households.
STREAMING
After exponential growth in adoption of streaming between 2010 to 2016, the share of adult TV viewers who stream at least some of their TV content has plateaued for the past three years at around 65%, according to Horowitz Research. What is still growing among the 2 in 3 adult Americans who stream, however, is a growing reliance on streamed content. According to Horowitz’s report, “Focus OTT & SVOD 2019,” the share of streamers who stream more than half of their TV content viewing has risen from 57% in 2018 to 66% in 2019.
Overall, streamers spend 57% of their viewing time streaming, compared to 39% on traditional TV. As for the future, “The streaming environment will become increasingly cumbersome to navigate – and more expensive – with media companies like Disney and NBC launching their own streaming apps and removing their content from Netflix and other platforms,” said Adriana Waterston, Horowitz’s SVP of Insights and Strategy. “We keep hearing from consumers that they wish there were a service they could subscribe to, to pay one price to access all the content they want and have it organized all in one place, but that they can watch anytime, anywhere, on any screen. In a sense, consumers want an MVPD service, but with the convenience, control, portability, flexibility, and value for the money they get with streaming.”
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MGR, BUSINESS OPERATIONS DISTRIBUTION & BUS DEVELOPMENT
Viacom
NYC
Lead/mng operations for DBD. Focus on bus. solutions & the associated business processes req’d by DBD, Viacom’s linear signal dist, & new media operations, incl project mngmnt of non-linear content delivery to dist partners. Min 4yr industry exp, project mngmnt
Full info HERE
VP BRANDED ENTERTAINMENT >>
Food Network/NYC: Integrated mktng pro passionate about food content to ideate/execute high-level brand prtnrshp projects. 10+ yrs exp. Full info HERE (10/15)
VP BRANDED ENTERTAINMENT >>
HGTV/NYC: Integrated mktng pro passionate about home content to ideate/execute high-level brand prtnrshp projects. 10+ yrs exp. Full info HERE (10/15)
VP MARKETING STRATEGY & PARTNERSHIPS >>
Food Network/NYC: Lead ideation, strategy & execution of mrktng plans, dvlp breakthrough campaigns w/ internal teams to promote ntwrk priorities. 10+ yrs exp. Full info HERE (10/15)
MGR, BUSINESS OPERATIONS DISTRIBUTION & BUS DEVELOPMENT >>
Viacom/NYC: Lead/mng operations for DBD. Focus on bus. solutions & the associated business processes req’d by DBD, Viacom’s linear signal dist, & new media operations, incl project mngmnt of non-linear content delivery to dist partners. Min 4yr industry exp, project mngmnt. Full info HERE (10/11)
SR VP, BROADCAST ENGINEERING & OPERATIONS >>
Newsmax TV/NYC: Oversee plan’g, mngmnt, installation & maintenance of the networks techl infrastructure. Deep understanding of maintaining High Definition brdcst standards & evolving broadcast tech in a dynamic envir. 10+yrs brdcst troubleshooting in a TV network environment. Full info HERE (10/11)
ASSOCIATE PRODUCER, BOOKER >>
Newsmax TV/NYC: Produce/research segments, book guests and develop and execute prod and logistical show duties. Creative thinking and a passion for news and current events Having familiarity in the control room, edit room is a plus. 2- 3 years of television news exp. Full info HERE (10/11)
PRODUCTION ASSISTANT >> Newsmax TV/NYC: Work directly with producers, senior producers and executive producer to assist in production. Excellent knwldg of history and politics & current events. At least one year of news production exp. Full info HERE (10/11)
SOCIAL MEDIA MGR (TEMPORARY) >> Studio City CA: Work as an integral part of the SM team to support broader strategies, & effectively message current promotions, engage directly with our audience on daily basis. Minimum 3 years’ experience in Social Media Marketing. Full info HERE (10/11)
SALES ASSOCIATE PROGRAM >> NBCU Owned Station Group/LA: An accelerated development experience for early-career sales professionals. This highly competitive program identifies outstanding aspiring media sales professionals who bring diverse backgrounds to the organization. Full info HERE (10/11)
SALES ASSOCIATE PROGRAM >> NBCU Owned Station Group/Chicago: An accelerated development experience for early-career sales professionals. This highly competitive program identifies outstanding aspiring media sales professionals who bring diverse backgrounds to the organization. Full info HERE (10/11)
SALES ASSOCIATE PROGRAM >> NBCU Owned Station Group/Philadelphia: An accelerated development experience for early-career sales professionals. This highly competitive program identifies outstanding aspiring media sales professionals who bring diverse backgrounds to the organization. Full info HERE (10/11)
SALES ASSOCIATE PROGRAM >> NBCU Owned Station Group/West Hartford: An accelerated development experience for early-career sales professionals. This highly competitive program identifies outstanding aspiring media sales professionals who bring diverse backgrounds to the organization. Full info HERE (10/11)
SALES ASSOCIATE PROGRAM >> NBCU Owned Station Group/Boston: An accelerated development experience for early-career sales professionals. This highly competitive program identifies outstanding aspiring media sales professionals who bring diverse backgrounds to the organization. Full info HERE (10/11)
WEBSITE MGR >>
UNC-TV Public Media/RTP, NC: Lead dvlpmnt of design layout and/or build of all web pages, content development across sites. Handle ongoing maintenance & optimization. Work cross-functionally across orgnztn to understand business req’s & translate them into solutions to meet those needs. Min 2 yrs relevant exp. Full info HERE (10/10)
SOCIAL PRODUCER, BRAND STRATEGY >>
Madison Wells Media/LA: Candidate must have brand exp to create/deliver high-impact content experiences, community mngmnt & engagement that amplifies the brand & a digital story teller well-versed in SM platforms. Min 3 yrs exp in social media mngmnt, brand mngmnt, cross-team functionality. Full info HERE (10/10)
SOCIAL MEDIA/COMMUNITY MGR >>
Madison Wells Media/LA: Create/execute SM strategy & plans across our diverse & growing game portfolio & drive return on mktg investment. Create cutting edge plans, deep post-launch analysis & understand how to create authentic connections w/players. Exp working in games ind & strong background in SM mktg. Full info HERE (10/10)
INTERNATIONAL PROGRAMMING & CONTENT MANAGER >>
Discovery/NYC: Strategic mgr to liaise programming/content btwn US & int’l mrkts, oversee US project lifecycle. PowerPoint design skills a plus. 6+ yrs exp req’d. Full info/apply HERE (10/9)
EXECUTIVE PRODUCER >>
TLC/Maryland: Seasoned producer oversee all aspects of program editorial casting, outlines & cuts. Follow doc exp in female space a must. 10+ yrs prod exp req’d. Full info/apply HERE (10/9)
SR MANAGER, INTEGRATED SALES MARKETING >>
ION/NY: Work closely with sales team to dev/execute sponsorships/branded content to leverage ad revenue. 3-4 years marketing/partnerships/television experience. Creative organized multi-tasker. EOE Full info/apply HERE (10/9)
SPECIALIST, AFFILIATE OPERATIONS >>
MLB/ Secaucus, NJ: Organize launch authorizations & perform blackout-related activity & responsibilities for MLB & NHL Networks– primary internal liaison & external communicator to affiliates. Min 4-6 yrs exp in cable affiliate sales & mktg, sports media, and/or media operations is req’d. Full info HERE (10/9)
COORDINATOR, PARTNERSHIP MARKETING >>
MUSIC CHOICE TV/NYC: Resp for helping business execute partnerships & communication strategies. Dvlp/maintain materials that demonstrate our value propositions that support business strategies to enable growth. 2-4yrs exp in mrktg, research, or business dev. Full info HERE (10/9)
EMAIL MARKETING MANAGER >>
UNC-TV Public Media/RTP, NC: Mng email mktg channel. Communicate the brand through email campaigns, promoting shows & other station priorities. Engage audiences through targeted messaging while driving fundraising rev for the orgnztn. 4+ yrs exp managing successful, high performing email mktg programs. Full info HERE (10/9)
ANALYST >>
MTV/VH1/CMT/NYC: Deep knowledge & passion for consumer insight within media/entertainment. Keeping a finger on the pulse of happenings in the video content landscape. Secondary to insight 1-2 yrs research exp; qualitative/quantitative research techniques. Temp position-1yr. Full info HERE (10/5)
MULTI MEDIA DESIGNER >>
ION MEDIA/NYC: Conceptualize multimedia graphics for print & digital platforms with an emphasis on Sales mktg materials. Graphic projects incl B2B Advertising campaigns, digital assets, and print collateral. proficient in the entire Adobe Creative Production Suite. Min 3-5 yrs exp. Full info HERE (10/4)
SALES RESEARCH DIRECTOR >>
ION MEDIA/NYC: Having a hybrid set of skills to oversee the Sales Research team and arm the Sales group with network performance metrics, competitive advantages, and thoughtful research stories. 7-10 years of Sales Research experience within the media industry. Full info HERE (10/4)
HEAD OF SALES ADMIN & TALENT DEVELOPMENT >>
ION Media/NYC: Responsible for all administrative aspects of Sales development, which includes building a robust infrastructure to support our strategic revenue growth. 10-15+ years of proven leadership skills overseeing Sales Administration/Operations. Full info HERE (10/4)
MANAGER, NATIONAL TV MEDIA BUYING >>
Simulmedia/NYC: Manage & develop inventory partnerships with TV and digital media partners, provide internal guidance & analysis on inventory sources and media spend. TV media buying/planning exp, 3+ yrs. Strong relationship building, negotiating & planning skills.Full info/apply HERE (10/4)
DIRECT RESPONSE AE >>
American Classic Entertainment/Remote position: Resp for growing the DR business. 2+ yrs of Television DR sales exp on national cable pref’d. The ideal candidate must have a large client & buyer contact list. Excellent written, verbal and interpersonal comm skills. Strong negotiation skills. Full info HERE (10/3)
DIRECTOR, COMMUNICATIONS >>
OWN/LA: Seasoned comms pro to dvlp press materials, internal comms & message points for execs, maintain press relationships & oversee events. 7+ yrs exp in PR & crisis comms req’d. Full info HERE (10/3)
COORDINATOR, CREATIVE AFFAIRS >>
9 Story Media Group/NYC: Work w/Dir of Prod to help ensure all series prod teams have the resources they need to produce great work. Strong orgnztn’l skills/detail oriented & strong MS Excel skills a must. 1+ yrs previous prod exp req’d. Knwldg of Movie Magic budgeting software a +. Full info HERE (10/3)
TV PROGRAM HOSTS >>
QVC and Home Shopping Network (HSN)/West Chester PA & St Petersburg FL: Exp in hosting TV, web broadcasts, news, radio or trade shows & live events or as a brand Spokesperson. A passion about product your selling & comfortable with on-air selling a must. Full info HERE (10/3)
SENIOR DESIGNER >>
REELZ/Albuquerque: Design and execute on-air graphics, digital/social media and print. 3-5 years of experience with AE, C4D and Creative Cloud is essential. Strong design and collaborative skills desired. Relocation package Full info HERE (10/2)
ACCOUNT EXECUTIVE >>
KTLM/McAllen TX: Generate revenue to the station and its web/digital product from both traditional and non-traditional prospects in the Rio Grande Valley market. Minimum 2 years of experience in broadcast media sales, business development and/or direct sales environment. Full info HERE (10/2) |
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