A CYNOPSIS MESSAGE FROM AMAZON FREEVEE Wednesday May 3, 2023 Cynopsis Reports: Live from NewFronts: Wednesday Edition It’s day three of IAB NewFront events, and we’re here to report even more partnership announcements, surprise celebrity appearances, can’t-miss moments and innovative solutions from some of the industry’s biggest names. So, what are the […]
A CYNOPSIS MESSAGE FROM FUTURE TODAY Thursday May 5, 2022 LIVE FROM THE NEWFRONTS… Thursday Edition Cathy Applefeld Olson Nielsen took a swipe at ACR data, A+E Networks announced a new FAST channel to elevate “unheard” voices and fuboTV launched custom audience segments and an original program with NBA rising star R.J. […]
A CYNOPSIS MESSAGE FROM FUTURE TODAY Wednesday May 4, 2022 LIVE FROM THE NEWFRONTS… Wednesday Edition Cathy Applefeld Olson Snap is jazzed about AR ads, Revolt is partnering with Overtime on a new hip hop-infused sports brand and no, it’s not a great idea to just repurpose your TV ad on YouTube. […]
A CYNOPSIS MESSAGE FROM FUTURE TODAY Tuesday May 3, 2022 LIVE FROM THE NEWFRONTS… Tuesday Edition Cathy Applefeld Olson Netflix isn’t a NewFronts presenter but based on a tally of mentions about “a certain service” reversing its anti-ad position, it’s certainly in the room. Streaming is now reaching more A18-49 viewers than […]
A CYNOPSIS MESSAGE FROM PREMION Thursday March 24, 2022 How Premion Is Driving New Audience-First CTV Innovations for Marketers in A Cookieless World Cathy Applefeld Olson With the disappearance of third-party cookies, marketers are reevaluating their media channels and becoming more intentional about the reallocation of their ad dollars. CTV — that’s […]
A CYNOPSIS MESSAGE FROM FETV Wednesday April 7, 2021 FETV Hits the Mark for Viewers – And Advertisers Cathy Applefeld Olson While the TV marketplace continues to weather disruption, FETV is bucking the storm in a big way. The family-friendly network is riding a wave of enthusiasm for timeless content, […]
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