Thursday July 24, 2025 IN THE NEWS Skydance Media has pledged to end DEI policies at Paramount Global and create an ombudsman position to review “complaints of bias” at CBS News. Those assurances were made to the FCC, as the agency reviews its proposed $8 billion acquisition of Paramount. Skydance said the ombudsman would […]
A CYNOPSIS MESSAGE FROM OMEDA Wednesday July 23, 2025 IN THE NEWS Netflix’s share of television viewing in June ranked in the top three among media companies for the first time in Nielsen’s Media Distributor Gauge report. The streamer posted the largest monthly share-increase across all media companies this month, up 0.8 […]
Tuesday July 22, 2025 IN THE NEWS So how did Fox fare this Upfront season? Fox News, sports and streamer Tubi contributed to “double-digit revenue growth in the Upfront for the second year in a row,” said Jeff Collins, President of Advertising Sales, Marketing and Brand Partnerships for Fox Corp. Much of the advertising […]
Monday July 21, 2025 IN THE NEWS CBS executives maintain the shocking cancellation of “The Late Show with Stephen Colbert” next season was financially motivated, and “not related in any way to the show’s performance, content or other matters happening at Paramount.” However, its timing raised eyebrows, and hackles, coming as it did just […]
Friday July 18, 2025 IN THE NEWS Netflix beat Wall Street expectations with revenue growth of 16% during 2Q25, and updated its full-year revenue forecast to between $44.8 billion and $45.2 billion, up from a range of $43.5 billion to $44.5 billion. “Year-over-year revenue growth was primarily a function of more members, higher subscription […]
Thursday July 17, 2025 IN THE NEWS CTV remains the top channel for planned budget increases, with 58% of marketers intending to spend more in the second half of the year, according to the Mediaocean’s “2025 H2 Market Report.” Generative AI topped the list of consumer trends, with 72% of marketers citing it as […]
A CYNOPSIS MESSAGE FROM OMEDA Wednesday July 16, 2025 IN THE NEWS Streaming viewership surged in June to represent 46.0% of television usage, according to Nielsen’s The Gauge. Time spent streaming was up +5.4% over last month, with Netflix recording the largest monthly uptick among streaming platforms, +13.5% over May, and adding […]
Tuesday July 15, 2025 IN THE NEWS New research from Hub’s “TV Advertising: Fact vs. Fiction” survey shows viewers seeing strong value in streaming TV, as the most cost-effective entertainment choice among consumers. But there’s a flag on the play, The rise in consumers who are “very concerned” about the economy and determined to […]
A CYNOPSIS MESSAGE FROM SCREENVISION MEDIA ~11M+ Moviegoers Showed Up This Weekend for Superman! Generating unstoppable buzz since its record-breaking trailer and propelling the DC Universe into a bold new era. Cinema delivers fresh weekly content, cultural relevance at scale and offers brands a chance to show up in the moments people care about most, […]
Friday July 11, 2025 IN THE NEWS Pretty, pretty, pretty good! HBO has greenlit a sketch comedy show from Larry David and President Barack Obama. The untitled half-hour limited series, created by David and longtime collaborator Jeff Schaffer, will take a humorous look at American history in celebration of the nation’s upcoming 250th anniversary. […]
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