Thursday October 2, 2025 IN THE NEWS CTV ad spend is climbing, but confidence isn’t keeping pace. According to Gracenote’s Context Is King report, marketers are prioritizing brand-building objectives in their CTV campaigns but often rely on targeting tactics better suited for narrow audience segments. That misalignment is limiting reach and effectiveness and may […]
A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Wednesday October 1, 2025 IN THE NEWS FuboTV shareholders have approved the streamer’s proposed merger with Disney’s Hulu + Live TV. Announced in January 2025, the deal – still subject to regulatory review – would give Disney a roughly 70% stake in Fubo. CEO David […]
Tuesday September 30, 2025 IN THE NEWS Mike Cavanagh has been promoted from president of Comcast to co-CEO, alongside Brian Roberts, effective in January. “Since joining Comcast a decade ago, Mike has proven himself to be a trusted and collaborative leader,” said Roberts. “He is the ideal person to help lead Comcast as we […]
Monday September 29, 2025 IN THE NEWS NBCUniversal programming could go dark on Google’s YouTube TV if the companies don’t reach a carriage agreement by tomorrow. NBCU claims YouTube TV “has refused the best rates and terms in the market, demanding preferential treatment and seeking an unfair advantage over competitors to dominate the video […]
Friday September 26, 2025 IN THE NEWS Amid rising tariff concerns and macroeconomic headwinds, ad buyers expect to spend less in the second half of the year than originally projected, reports IAB’s 2025 Outlook Study September Update: A Snapshot of the Latest Ad Spend Trends, Opportunities, and Strategies for Growth. Spend in the first […]
A CYNOPSIS MESSAGE FROM PREMION Thursday September 25, 2025 IN THE NEWS “Jimmy Kimmel Live!” on Tuesday night averaged 6.3 million viewers on traditional television, over three times its recent average of 1.77 million, according to Nielsen. That’s despite Nexstar and Sinclair’s ABC stations – representing over 20% of affiliates – continuing […]
A CYNOPSIS MESSAGE FROM OMEDA Wednesday September 24, 2025 IN THE NEWS Fox is heading back to the beach: the network has handed a 12-episode, straight-to-series order to a reimagined “Baywatch,” produced by Fremantle and Fox Entertainment. Set to premiere in the 2026–27 season, the new take revives the iconic lifeguard drama […]
Tuesday September 23, 2025 IN THE NEWS Jimmy Kimmel, whose late-night show was suspended “indefinitely” last week, is returning tonight. “Last Wednesday, we made the decision to suspend production on the show to avoid further inflaming a tense situation at an emotional moment for our country,” said a statement from Disney. “It is a […]
Monday September 22, 2025 IN THE NEWS Nexstar and Tegna plan to file paperwork for their pending $6.2 billion merger by September 30. The deal is expected to close by the second half of 2026, subject to Tegna shareholder and regulatory approvals, including clearance from the FCC. Nexstar is among those pressing for the […]
Friday September 19, 2025 IN THE NEWS “We will not be silent as our freedoms are threatened by corrupt schemes and threats. Anyone who is complicit will need to answer to us,” said Rep. Robert Garcia (D-CA), a member of the House Oversight Committee, in response to ABC suspending “Jimmy Kimmel Live!” after the […]
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