Friday June 20, 2025 IN THE NEWS Display prospecting ad costs dropped 27% year-over-year in Q1, highlighting a broader shift away from upper-funnel campaigns as economic uncertainty grows, according to AdRoll’s latest State of Digital Advertising Report. In contrast, the retargeting cost per mile (CPM) fell just 8%, signaling that brands are doubling down […]
Wednesday June 18, 2025 IN THE NEWS Streaming’s share of total television usage outpaced the combined share of broadcast and cable for the first time ever in May, according to Nielsen’s monthly The Gauge™ report. Streaming represented 44.8% of TV viewership, its largest share of viewing to date, while broadcast accounted for 20.1% of […]
A CYNOPSIS MESSAGE FROM PHILO A Better Way to Advertise on CTV Philo Ads makes premium CTV advertising accessible, scalable, and flexible! Find your audience on Philo! Featuring premium entertainment and lifestyle content from: AMC, A&E, MTV, BET, Discovery, HGTV, TLC, Lifetime, Hallmark, Paramount, and more! 100% owned and operated. Experience frictionless transactions, supply transparency, […]
A CYNOPSIS MESSAGE FROM SCREENVISION MEDIA Dragons, Families and Full Theaters! ~8M moviegoers packed theaters for How to Train Your Dragon this past weekend, powering the live-action remake to the franchise’s biggest opening ever. With ~452M+ family tickets projected this year and +21% higher emotional engagement, cinema unites families at scale in a fully focused, […]
Friday June 13, 2025 IN THE NEWS WARC’s recently published Q2 2025 forecast update for Global advertising spend outlook 2025/26 shows global advertising spend growth downgraded to 6.2% for 2025 as mounting tariff pressures force key sectors to slash budgets. The analysis, based on data from 100 markets and over two million data points, […]
A CYNOPSIS MESSAGE FROM OMEDA Thursday June 12, 2025 IN THE NEWS “Maybe, just maybe, we’re finding the long-imagined bottom for traditional pay-TV, where sports and news fans are all that’s left,” writes media analyst Craig Moffett in MoffettNathonson’s quarterly “Cord-Cutting Monitor” report. While a subscriber decline of nearly 12% per year […]
Wednesday June 11, 2025 IN THE NEWS A broadcast network has “a lot more value” if it is connected to a streaming business, Disney CEO Bob Iger told CNBC’s “Squawk Box” on Tuesday. “What we’ve determined is the combination of both is actually a winning combination for us,” Iger said. “It’s one of the […]
A CYNOPSIS MESSAGE FROM OMEDA Tuesday June 10, 2025 IN THE NEWS Warner Bros. Discovery is splitting into two publicly traded companies. The Streaming & Studios company (Warner Bros. Television, Warner Bros. Motion Picture Group, DC Studios, HBO, and HBO Max) will be headed by David Zaslav, President and CEO of Warner […]
Monday June 9, 2025 IN THE NEWS Echostar is considering a chapter 11 bankruptcy filing as it faces FCC review of its spectrum licenses, reports The Wall Street Journal. Recent missed debt-interest payments could push Echostar, owner of Dish Network, into default before July. “We will not comment on rumors or speculation,” an EchoStar […]
Friday June 6, 2025 IN THE NEWS Two days after introducing the industry’s first Large Marketing Model, WPP Media announced the expansion of Open Intelligence with a series of integrations and partnerships. New retail data partners include Boots Media Group, Criteo, DICK’s Sporting Goods, and Ocado Ads. “Retail media, via commerce and data intelligence, […]
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