Monday April 7, 2025 IN THE NEWS Guy Ritchie’s “Mobland” had a killer opening, ranking as the biggest Paramount+ global series launch ever on premiere day with 2.2 million global viewers. “’Mobland’ is yet another proof point for the power of our differentiated model – fewer, bigger, breakthrough series that can cut through the […]
Friday April 4, 2025 IN THE NEWS CBS will air the MTV Video Music Awards for the first time this year. The three-hour broadcast on Sunday, September 7 will also run live on MTV and Paramount+, with a one-hour live pre-show spread across all Paramount networks. Last year’s show, which delivered Paramount’s biggest multi-network […]
Thursday April 3, 2025 IN THE NEWS QVC Group announced a deal with TikTok that will have 24/7 live shopping streams featuring QVC brands and talent on the platform. “Our agreement will be a catalyst to transform shopping and discovery, not only for QVC Group and TikTok Shop, but also for social shopping at […]
A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment Television Allows You to Increase Reach and Efficiency FETV gives you access to a unique audience with low duplication The majority of our audience does not watch networks with similar audience compositions Source Wednesday April 2, 2025 IN THE NEWS The Coalition […]
Tuesday April 1, 2025 IN THE NEWS A bipartisan group of former FCC chairs and commissioners have filed comments objecting to the current FCC’s investigation into allegations of “news distortion” by CBS for a “60 Minutes” interview with Kamala Harris last fall. “By reopening this complaint, the Commission is signaling to broadcasters that it […]
A CYNOPSIS MESSAGE FROM LOCALITY LOCALITY’S LOCAL LIFTTM STUDY HOW LOCAL VIDEO CAMPAIGNS INCREASE CONSUMER ACTION Unlock the power of local: 71% of U.S. TV viewers EXPECT advertising to be localized 81% of Gen Z and younger millennials (ages 18-34) share this local expectation TV viewers are 4X more likely to trust brands with local […]
Friday March 28, 2025 IN THE NEWS iSpot has launched a business outcome solution, Outcomes at Scale, aimed at helping the buy and sell side gain rapid insights into performance and share a common metric that proves the value of investment. Paramount, a longtime customer and product collaborator of iSpot, is the first to […]
Thursday March 27, 2025 IN THE NEWS Magna revised its 2025 US ad spend outlook down six-tenths of a percentage point from its forecast in December, due a bearish stock market and a drop in consumer confidence. The new projection is a rise of 4.3% for the year, down from 4.9%. “Confidence plays a […]
A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Increase Reach and Efficiency with Family Entertainment Television FETV gives you access to a unique audience with low duplication The majority of our audience does not watch networks with similar audience compositions Source Wednesday March 26, 2025 IN THE NEWS NBCUniversal and LG Electronics […]
Tuesday March 25, 2025 IN THE NEWS Only 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle, according to IAB’s “State of Data 2025: The Now, The Near and the Next Evolution of AI for Media Companies.” Additional takeaways include: – Two-thirds of companies cite issues […]
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