Tuesday October 22, 2024 IN THE NEWS James Gorman will succeed Mark Parker as Disney’s Chairman of the Board on January 2. Gorman, who will be stepping down as Executive Chairman at Morgan Stanley on December 31, is leading Disney’s committee to identify a successor to CEO Bob Iger. “James Gorman is an esteemed […]
Monday October 21, 2024 IN THE NEWS NBC will broadcast a special episode of “The Tonight Show Starring Jimmy Fallon” on November 17, following its broadcast of “Sunday Night Football.” Slated to appear are Jon Hamm, Lindsay Lohan and Pharrell. Local news will air in between “SNF” and “The Tonight Show.” “Every time we […]
A CYNOPSIS MESSAGE FROM HALLMARK CHANNEL Hallmark Channel’s Countdown to Christmas Starts Today! 40 All New Original Movies Will Bring Joy to Your World Hallmark Channel Often Imitated. Never Duplicated. Friday October 18, 2024 IN THE NEWS Seventy percent of March Madness viewers said they’d be willing to scan a QR code from an […]
A CYNOPSIS MESSAGE FROM CW SPORTS Record-breaking audiences are racing to the exclusive new home of the NASCAR Xfinity Series and WWE NXT on CW Sports! Get your front-row seat for all the action with the proud broadcaster of ACC and PAC-12 Football, Inside the NFL, and LIV Golf. JOIN THE MOMENTUM […]
A CYNOPSIS MESSAGE FROM LOCALITY LOCALITY REACH+ UNLOCK THE POWER OF LOCAL Level up national campaigns with the impact of local reach: Plan, activate, and measure incremental local ad strategies. Combine streaming precision with broadcast reach for maximum results. Connect with local audiences in any U.S. DMA. Access 150+ premium streaming channels and 400+ broadcast […]
Tuesday October 15, 2024 IN THE NEWS Democratic presidential candidate Vice President Kamala Harris will sit down with Bret Baier for her first formal Fox News Channel interview on Wednesday, October 16. The talk will air during “Special Report with Bret Baier” at 6p. Harris is the first Democratic presidential candidate since Hillary Clinton […]
Monday October 14, 2024 IN THE NEWS Seeing the same ads over and over not only impacts the viewing experience, it can affect viewers’ perception of brands. In a study from the AD-ID and The Harris Poll, 59% of viewers report that seeing the same ads repeatedly leads to a negative impact on their […]
Friday October 11, 2024 IN THE NEWS DirecTV announced plans to launch FAST platform “MyFree DIRECTV” later this year. The service will be accessible across online, mobile, and smart TVs and streaming devices. At launch, the free service will provide viewers with access to curated content and an on-demand library, with additional channels slated […]
A CYNOPSIS MESSAGE FROM GREAT AMERICAN FAMILY Great American Family Flips the Switch Tomorrow! Great American Christmas begins Year 4, cementing our place as the leader in quality content with the biggest stars. Starting tomorrow, 24/7 Christmas movies, including 17 originals added to our exceptional library. It’s not about quantity—it’s about quality. Stars Mario Lopez […]
Wednesday October 9, 2024 IN THE NEWS Horizon Media announced a multi-year strategic partnership with AI marketing data analytics startup Akkio, aimed at streamlining the media campaign process. Horizon will integrate its data platform blu. with Akkio’s AI technology in a collaboration Bill Koenigsberg, Founder and CEO of Horizon, maintains will transform the business. […]
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