Wednesday July 30, 2025 IN THE NEWS Viewing of content with ads gained 1.2 share points in the second quarter of 2025, finishing with 73.6% of overall TV viewing, according to Nielsen’s Ad Supported Gauge. The report found that, during a season when viewers tend to dial back their media consumption, overall viewing was […]
Tuesday July 29, 2025 IN THE NEWS What’s in a name? Warner Bros. Discovery offered details on its upcoming separation, including corporate names and senior leadership appointments. “Streaming & Studios,” which will be home to Warner Bros. Television, Warner Bros. Motion Picture Group, DC Studios, HBO, HBO Max and Warner Bros. Gaming Studios, as […]
A CYNOPSIS MESSAGE FROM SCREENVISION MEDIA 11M+ MOVIEGOERS AND COUNTING! THE SUMMER OF CINEMA CONTINUES! Audiences showed up for Marvel’s Fantastic Four: First Steps — a retro-futuristic reintroduction of Marvel’s first family. With massive, in-person reach and cultural heat you can’t scroll past, cinema is the premium, brand-safe buy delivering impact right now. Advertisement
Friday July 25, 2025 IN THE NEWS The FCC approved the merger of Skydance Media and Paramount Global on Thursday. “Americans no longer trust the legacy national news media to report fully, accurately, and fairly. It is time for a change,” said FCC Chairman Brendan Carr. “That is why I welcome Skydance’s commitment to […]
Thursday July 24, 2025 IN THE NEWS Skydance Media has pledged to end DEI policies at Paramount Global and create an ombudsman position to review “complaints of bias” at CBS News. Those assurances were made to the FCC, as the agency reviews its proposed $8 billion acquisition of Paramount. Skydance said the ombudsman would […]
A CYNOPSIS MESSAGE FROM OMEDA Wednesday July 23, 2025 IN THE NEWS Netflix’s share of television viewing in June ranked in the top three among media companies for the first time in Nielsen’s Media Distributor Gauge report. The streamer posted the largest monthly share-increase across all media companies this month, up 0.8 […]
Tuesday July 22, 2025 IN THE NEWS So how did Fox fare this Upfront season? Fox News, sports and streamer Tubi contributed to “double-digit revenue growth in the Upfront for the second year in a row,” said Jeff Collins, President of Advertising Sales, Marketing and Brand Partnerships for Fox Corp. Much of the advertising […]
Monday July 21, 2025 IN THE NEWS CBS executives maintain the shocking cancellation of “The Late Show with Stephen Colbert” next season was financially motivated, and “not related in any way to the show’s performance, content or other matters happening at Paramount.” However, its timing raised eyebrows, and hackles, coming as it did just […]
Friday July 18, 2025 IN THE NEWS Netflix beat Wall Street expectations with revenue growth of 16% during 2Q25, and updated its full-year revenue forecast to between $44.8 billion and $45.2 billion, up from a range of $43.5 billion to $44.5 billion. “Year-over-year revenue growth was primarily a function of more members, higher subscription […]
Thursday July 17, 2025 IN THE NEWS CTV remains the top channel for planned budget increases, with 58% of marketers intending to spend more in the second half of the year, according to the Mediaocean’s “2025 H2 Market Report.” Generative AI topped the list of consumer trends, with 72% of marketers citing it as […]
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