A CYNOPSIS MESSAGE FROM FOX NEWS FOX NEWS CHANNEL CONTINUES TO HOLD ITS POSITION AS THE NUMBER ONE NAME IN NEWS! In April 2018: Fox News was the #2 Adult 25-54 cable network in Total Day (CNN #8 & MSNBC #7) and #4 in Prime (MSNBC #6 & CNN #13). Fox News owns 6 […]
A CYNOPSIS MESSAGE FROM FOX NEWS FOX NEWS CHANNEL CONTINUES TO HOLD ITS POSITION AS THE NUMBER ONE NAME IN NEWS! In April 2018: Fox News was the #2 Adult 25-54 cable network in Total Day (CNN #8 & MSNBC #7) and #4 in Prime (MSNBC #6 & CNN #13). Fox News owns 6 […]
Cynopsis SHORT FORM Good morning. It’s Friday, May 18 2018 and this is your first Cynopsis Short Form briefing. IN THE NEWS Full Frontal host Samantha Bee is game-ifying the mid-term elections. At the Turner Upfront Wednesday she announced This Is Not a Game: The Game, aimed at revving […]
A CYNOPSIS MESSAGE FROM TURNER YOUR IDEAS DESERVE FANS LIKE THIS. Turner’s branded content delivers real results for marketers: +19% LIFT in brand favorability +9% LIFT in purchase intent 84% OF VIEWERS are more likely to recommend your brand after seeing the content. (Source). IT’S MORE THAN AN AUDIENCE. IT’S A […]
A CYNOPSIS MESSAGE FROM TURNER IT’S MORE THAN CONTENT. IT’S CONNECTION. Turner is #1 among major media companies for driving social engagement to branded content. With 800 MILLION SOCIAL FOLLOWERS across the portfolio, Turner delivers: 2X MORE ENGAGEMENT than branded content published by other leading TV Networks 19X MORE SOCIAL ENGAGEMENT than advertisers owned pages. (
A CYNOPSIS MESSAGE FROM TURNER VIEWERS TUNE OUT. FANS TUNE IN. Turner is home to three of cable’s top five entertainment networks in primetime among millennials ( Source ): #2 Adult Swim #3 TBS #5 TNT IT’S MORE THAN AN AUDIENCE. IT’S A FOLLOWING. TURNER. WE MAKE FANS. TBS | TNT | truTV | Boomerang | Cartoon Network | Adult Swim | CNN […]
A CYNOPSIS MESSAGE FROM TURNER VIEWERS TUNE OUT. FANS TUNE IN. Research shows Turner programming with Limited Commercial Interruption keeps fans watching longer. +10% among A18-49, +9% among A18-34 And LCI delivers real results for brands: +30% unaided recall with A18-49, +7% intent to purchase with A18-49 (Source). IT’S MORE […]
A CYNOPSIS MESSAGE FROM TURNER DATA THAT CONNECTS YOU WITH DIEHARDS. To date, Turner has run 250+ CAMPAIGNS using Audience Targeting capabilities, with real results: 100% of audience-based deals measured show positive ROI for advertisers. For example, targeted TV campaigns for CPG brands delivered +122% ROI OVER TRADITIONAL TV DEMOS ( Source). […]
A CYNOPSIS MESSAGE FROM DISCOVERY THE NEW DISCOVERY Inspiring and Entertaining Superfans Around the World On Every Screen THE GLOBAL LEADER IN REAL LIFE ENTERTAINMENT 20% Share of Adults & Women 25-54 8000 Hours of Original Programming Produced Annually 7 Billion Video Views a Month Across the PortfolioDISCOVERY Discovery Channel. HGTV. Food Network. TLC. […]
A CYNOPSIS MESSAGE FROM WE tv WE tv IS THE #1 CABLE DESTINATION ON THURSDAY NIGHTS AMONG AFRICAN AMERICANS TUNE IN TONIGHT FOR THE SEASON FINALES BRAXTON FAMILY VALUES 9PM EST HUSTLE & SOUL 10PM EST GET A SNEAK PEEK OF BFV Click here for sourcing CYNOPSIS Good morning. […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5