Tuesday March 25, 2025 IN THE NEWS Only 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle, according to IAB’s “State of Data 2025: The Now, The Near and the Next Evolution of AI for Media Companies.” Additional takeaways include: – Two-thirds of companies cite issues […]
Monday March 24, 2025 IN THE NEWS Digital and linear advertising rep firm Viamedia announced the acquisition of LocalFactor, a digital advertising company specializing in omnichannel programmatic advertising solutions. “By combining LocalFactor’s expertise in omnichannel, locally optimized-data-driven digital campaigns with Viamedia’s expansive linear TV and digital ad infrastructure, we are creating a powerhouse in […]
SPORTS MEDIA AWARDS: ENTRIES CLOSING SUNDAY You have three days left to submit your entry for the 2025 Sports Media Awards. Align yourself with the big players in the industry already confirmed as luminaries: Aflac, Mets, Togethxr, Momentum and Professional Bull Riders. Check out the categories Friday March 21, 2025 IN […]
Thursday March 20, 2025 IN THE NEWS Paramount+ has ordered a third season of “School Spirits,” to launch in 2026. No surprise there – season two of the drama debuted to an average audience of 3.9 million in its first 28 days, a 94% lift rom the season one premiere. ABC News is restructuring […]
A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Come Home to Family Entertainment Television FETV ranks 4th in Total Audience time spent viewing • Low duplication with other nets • Brand-safe ad environment • Engaged viewers Source Wednesday March 19, 2025 IN THE NEWS Half of Gen Z viewers admit to streaming […]
Tuesday March 18, 2025 IN THE NEWS Faced with so many streaming services, viewers are having a hard time determining what differentiates one from another. That’s according to Hub Entertainment Research’s “Evolution of Branding” study, which looks at how branding of networks, providers, and shows impact what viewers choose to watch. Many major streaming […]
Monday March 17, 2025 IN THE NEWS “Ted Lasso” has been renewed for a fourth season by Apple TV+, with Jason Sudeikis reprising his role as Coach Ted Lasso. “’Ted Lasso’ has been nothing short of a juggernaut, inspiring a passionate fanbase all over the world, and delivering endless joy and laughter, all while […]
Missed CTV Connect? No problem! Purchase your on-demand pass for $599 and watch all sessions from throughout the two-day event.’ GET IT NOW Friday March 14, 2025 IN THE NEWS After a stellar debut hosting this year’s award show, comedian and actress Nikki Glaser will return to host the 83RD Annual […]
Missed CTV Connect? No problem! Purchase your on-demand pass for $599 and watch all sessions from throughout the two-day event.’ GET IT NOW Thursday March 13, 2025 IN THE NEWS Paramount+ has renewed “Landman,” the Taylor Sheridan drama starring Billy Bob Thornton, for a second season. No surprise there – according […]
A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Come Home to Family Entertainment Television • Low duplication with other nets • Brand-safe ad environment • Engaged viewers Click here to contact us for additional information Wednesday March 12, 2025 IN THE NEWS Linear TV remains the most important influence among a variety […]
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