A CYNOPSIS MESSAGE FROM A+E Networks From Content to Connection to Conversion A+E transforms valuable moments of attention into consumer action. Join us for hours of new content across platforms: Kevin Costner’s The West | Sitting Bull The Curse of Oak Island | WWE LFG Zombie House Flipping | Lakefront Luxury | The Judd Family […]
Monday January 27, 2025 IN THE NEWS As Skydance Media and RedBird Capital Partners prepare to close their takeover of Paramount Global, a wrench has been thrown in the works in the form of a new, higher bid for the company. A letter was being sent to Paramount’s board on Friday from Project Rise […]
Friday January 24, 2025 IN THE NEWS Comcast has launched Sports & News TV, a bundle for Xfinity Internet customers that includes live news, sports, movies and shows, and primetime TV. The all-in monthly price: $70 when combined with Xfinity Internet. The package includes 50+ broadcast, cable news and sports channels, a subscription to […]
Thursday January 23, 2025 IN THE NEWS Prime Video, Starz and Warner Bros. Discovery are bundling up. A Max/Starz package is available on Prime Video for $20.99/month, about 25% less than the price of subscribing separately to the two services. “We are thrilled to team with Prime Video and Max to deliver this new […]
Wednesday January 22, 2025 IN THE NEWS YouTube, Netflix, and Amazon Prime Video broke records for total TV viewing share for December, according to Nielsen’s monthly snapshot, The Gauge. YouTube rose to an 11.1% share; Netflix reached 8.5% (helped by its two Christmas Day NFL games, season two of “Squid Game,” and film “Carry-On”); […]
Tuesday January 21, 2025 IN THE NEWS Nexstar Media Group and Altice USA struck a carriage deal that restored Nexstar stations and NewsNation to subscribers of Altice-owned Optimum TV, in time for the weekend’s NFL playoffs. Nexstar stations were removed from Optimum on January 10. Optimum has yet to strike a deal with MSG […]
Friday January 17, 2025 Cynopsis will not publish on Monday, Martin Luther King Jr Day. IN THE NEWS Fox Sports and LIV Golf inked a multi-year media rights agreement that brings live coverage of LIV Golf League competition to US viewers beginning next month with the start of LIV Golf’s third official League season. […]
Thursday January 16, 2025 IN THE NEWS TikTok’s US employees don’t need to panic (yet) about the law that calls for the Chinese-owned video app to be banned due to security concerns. “Your employment, pay and benefits are secure, and our offices will remain open, even if this situation hasn’t been resolved before the […]
Wednesday January 15, 2025 IN THE NEWS Four days after the demise of Venu Sports, DirecTV launched a skinny bundle of 40 sports and broadcast channels, MySports, priced at $69.99 per month. DirecTV has distribution agreements with media companies including Disney, Fox Corp., Warner Bros. Discovery and NBCUniversal, as well as networks from the […]
Tuesday January 14, 2025 IN THE NEWS While over 70% of consumers are familiar with the term “generative AI,” and 57% say they’ve used a generative AI product like ChatGPT, only 18% are “very confident” they could explain to someone else what generative AI is or how it works, according to Hub study “AI […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5