Friday September 25, 2020 While the pandemic has changed media consumption around every aspect of everyday lives, one of the most dramatic changes in sports has been the ability to migrate to a digital-first environment in lieu of actually attending games. The disruption of how we are consuming and experiencing sports, offers new opportunities […]
Friday September 25, 2020 Turner Sports and Major League Baseball dig the long ball, reaching a long-term, seven-year multimedia rights extension spanning from 2022 through 2028 and will see TBS serve as the exclusive home to the most MLB Postseason games of any network, and see the launch of a new season-long Tuesday night […]
Thursday September 24, 2020 Good morning! This is your weekly Esports Brief. Riot Games continues to bolster esports plans for VALORANT, mapping out First Strike, the first set of VALORANT regional tournaments that will be hosted, produced, and broadcast by Riot. Play runs Dec. December 3-6 and will be composed of multiple […]
Wednesday September 23, 2020 The formal debut of the NFL in Las Vegas proved to be a heavy hitter for Monday Night Football, as ESPN’s Megacast of the Saints/Raiders delivered an average audience of 15,590,000 viewers, for a 31% year-over-year viewership uptick. The viewership for Las Vegas’ inaugural NFL game, which includes the audiences […]
Monday September 21, 2020 Verizon Media is opening the doors to new ways to experience the NFL, courtesy of two new Yahoo features, entitled Watch Together and Yahoo Sports PlayAR. The first is described as a “co-viewing experience designed to innovate live events by providing fans the ability to co-watch, interact and immerse themselves […]
Friday September 17, 2020 ESPN serves up a Monday Night Football MegaCast next week at 8:15p here in Las Vegas, as multiple networks will be showcasing the Raiders’ first game in their home as the face the New Orleans Saints in the debut of Allegiant Stadium. ESPN carries the traditional telecast which will be […]
Thursday September 17, 2020 Good morning! This is your weekly Esports Brief. Riot Games continues to shore up partnerships ahead of the League of Legends World Championships, unveiling a deal with Bose on Wednesday that designated the audio brand as an official partner of LoL Esports and its global events: the World […]
Wednesday September 16, 2020 Major League Baseball cemented its postseason plans, not only detailing how it would work in a COVID-marred setting, but also locking in a big new sponsor. Camping World Holdings and MLB unveiled a new element to the organizations’ multi-year partnership that designates Camping World as the presenting partner of the […]
Monday September 14, 2020 On a weekend that saw action from every single major sporting league, sportsbooks were anticipating one of the biggest weekends of the year, and only solidifying the continued integration of legal sports wagering with mainstay culture around the country as an ever-growing list of states continue to grant licenses to […]
Friday September 11, 2020 Telemundo Deportes is adding the entire NBC Sunday Night Football 2020 slate to its sports content portfolio. Coverage of the 2020-21 NFL season across both Telemundo and sister network, Universo, mark the first time ever that the full SNF schedule will be available in Spanish-language in the U.S. Telemundo Deportes […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5