Thursday January 7, 2021 Good morning! This is your weekly Esports Brief. ELEAGUE and Electronic Arts unveiled five EA SPORTS FIFA 21 Global Series events that will kick off on Saturday in the ELEAGUE FIFA 21 North America Regional Online Cup. Competition will run on Twitch and YouTube with four subsequent FIFA 21 […]
Wednesday January 6, 2021 The National Hockey League announced plans to partner with Discover, Honda, MassMutual and Scotiabank with the brands set to serve as the official division names for the 2020-21 season: Scotia NHL North Division, Honda NHL West Division, Discover NHL Central Division and the MassMutual NHL East Division. Each team […]
Monday January 4, 2021 Let’s get caught up on the big stories. Sure, the dates might be different, but Kia NBA Tip-Off 2020, spanning Dec. 22-25, ranked as the most-watched opening week since 2012, with combined viewership across TNT, ESPN and ABC up 67% vs. last year’s Opening Week from Oct. 22-25, notching […]
Wednesday December 23, 2020 NHL teams will be wearing helmet ads during the 2020-21 season. The New Jersey Devils became the first team to unveil sponsorship on Tuesday, donning Prudential logos. The brand was named the first helmet ad sponsor in league history in a one-year deal. Meanwhile, the Washington Capitals announced a […]
Monday December 21, 2020 It’s a tentative go for hockey in 2021. The National Hockey League and its players reached a preliminary deal on Friday for a 56-game season beginning January 13. Deputy commissioner Bill Daly confirmed the two sides have an agreement, pending the approval of various executive boards. In addition, approval […]
Friday December 18, 2020 Capital One is doubling down on college football’s biggest bowl games, signing on as the presenting sponsorship of the 107th Rose Bowl Game on New Year’s Day, as part of an agreement with ESPN. Capital One is also the title sponsor of the Capital One Orange Bowl. The 107th […]
Thursday December 17, 2020 Good morning! This is your weekly Esports Brief. Major League Soccer and Electronic Arts locked in the competitive schedule and new online format for the 2021 season of eMLS, headlined by eMLS Cup presented by Coca-Cola on March 20-21. Competition will occur on EA SPORTS FIFA 21 and will […]
Wednesday December 16, 2020 Major League Soccer saw gains for the MLS Cup over the weekend. The Crew’s victory saw a 30% rise on FOX, delivering 1,071,000 viewers to the broadcast channel to rank as the third most-viewed MLS Cup on English language since 2010. Meanwhile, the 2020 MLS Cup on UniMas delivered […]
Monday December 14, 2020 Last week saw Learfield IMG College continue to blaze new trails with the announcement that the company was announcing its first senior vice president and head of content, naming media executive Grant Jones to the role. Jones is the former vice president, head of content for OneTeam Partners, jointly […]
Friday December 11, 2020 One key piece of some big sports deals on the docket fell into place with the news ESPN and the Southeastern Conference reached a new 10-year agreement beginning in 2024-25, which will add up to 15 premier football games as well as the SEC Football Championship, in addition to […]
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