Thursday March 4, 2021 Good morning! This is your weekly Esports Brief. A big day for interactive livestreaming platform Maestro, which landed $15 million in Series B financing with new investment that included Sony Music Entertainment, NetEase and Acronym Venture Capital and bringing the company’s total funding tally to $22 million, according to […]
Wednesday March 3, 2021 The PGA TOUR partnered with Amazon Web Services as it looks to “modernize the way golf content is created and distributed” via a slate of AWS services will be utilized to simplify content delivery, create new digital experiences, and provide enhanced access to archived broadcast footage and highlights. Deal […]
Monday March 1, 2021 This week sees a tribute to a sports institution when TNT launches The Inside Story, a four-part documentary series looking back at the 30+ year history of Inside the NBA. Running across consecutive nights from Thursday through Sunday, the first episode runs immediately following NBA on TNT’s coverage of […]
Friday February 26, 2021 Hennessy has become the NBA’s first global spirits partner. The multi-year agreement expands on the cognac company’s North American deal, which was announced in February 2020. The expanded partnership will tip off in Africa, Asia-Pacific, Europe and South America with the launch of an adaptation of the “Hennessy x […]
Thursday February 25, 2021 Good morning! This is your weekly Esports Brief. HP Inc. unveiled a definitive agreement to acquire HyperX, the gaming division of Kingston Technology Company. HyperX’s product portfolio includes a range of gaming peripherals, including headsets, keyboards, mice, mouse pads, USB microphones, and console accessories. “HyperX is a leader in […]
Wednesday February 24, 2021 A new partnership between A&E and WWE will give fans the ultimate ringside seat to 10 weeks of original programming, beginning Sunday, April 18. It features eight two-hour documentaries under the “Biography” banner, as well as new series, WWE’s Most Wanted Treasures. The docs showcase the stories behind some […]
A CYNOPSIS MESSAGE FROM FOX SPORTS BRAND PARTNERSHIPS FOX NFL BREAKS THROUGH as the #1 NFL Network for viewers and brands Averaging over 18.1MM viewers, the NFL on FOX delivered more viewers than any other NFL network this season. America’s Game of the Week was the most watched telecast of the week every week […]
Friday February 19, 2021 UFC is now grappling with TikTok courtesy of a groundbreaking multi-year partnership that calls for UFC to produce live content on the social media platform. Deal points will include UFC and TikTok collaborating to program new weekly shows on TikTok, offering live looks at weigh ins and press conferences, […]
Thursday February 18, 2021 Good morning! This is your weekly Esports Brief. The 2021 season of Call of Duty League started strong, with Opening Weekend handing Activision with viewership records. Events ran Feb. 11-14, with YouTube reporting that that span ranked as the most-viewed CDL event ever outside of its Championship weekend, notching […]
Wednesday February 17, 2021 Adidas announced plans to sell US fitness brand Reebok as part of a strategic overhaul and is now launching a formal process “aimed at divesting Reebok.” The announcement comes 15 years after picking up the brand for $3.8 billion. “Reebok and Adidas will be able to significantly better realize […]
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