Thursday April 8, 2021 Good morning! This is your weekly Esports Brief. Lifestyle gaming org XSET announced that multi-award-winning Puerto Rican singer/songwriter Ozuna cemented a “groundbreaking and wide-ranging new partnership, which includes making Ozuna a managing partner in XSET, becoming the first Latin artist esports team owner.” In the coming weeks and months, […]
Wednesday April 7, 2021 The All-Star Game is landing at Coors Field in Denver, with MLB locking in the venue after exiting Atlanta over objections to extensive changes to Georgia’s voting laws. Coors Field last hosted the All-Star Game in 1998 and this year’s game will be held July 13. “Major League Baseball […]
Monday April 5, 2021 As the streaming battles globally continue to escalate, FITE is leveraging Triller Fight Club from its arsenal of offerings that include streaming live pay-per-view events, subscription packages and thousands of hours of live and on demand free programs to millions of fans around the world. Triller Fight Club serves […]
Friday April 2, 2021 The NFL and Genius Sports Group locked in a new multi-year strategic partnership for Genius to become the NFL’s exclusive distributor of real-time official play-by-play statistics, proprietary Next Gen Stats (NGS) data, and the League’s official sports betting data feed to media companies and sports betting operators globally, including […]
Thursday April 1, 2021 Good morning! This is your weekly Esports Brief. Online eyewear retailer Zenni drafted a multi-year deal with Call of Duty League designating the brand as the Official Eyewear of the Call of Duty League. The partnership will feature Zenni’s signature Blokz blue-blocker lenses. Partnership assets include Zenni featured as […]
Wednesday March 31, 2021 The NFL formally switched on a 17-game regular season that will kick in this year, with each team playing 17 regular-season games and now three preseason games for the first time. The NFL-NFLPA Collective Bargaining Agreement signed in March of 2020 enables the league, with the approval of the […]
Monday March 29, 2021 This week will see the end of the longtime RSN staple in FOX Sports Regional Networks, as Sinclair officially rebrands 19 channels under the umbrella of Bally Sports Regional Networks. The switchover will take place on March 31, with the facelift really kicking in the next day as stations […]
Friday March 26, 2021 Longtime sports pillar Dick Stockton is retiring after a 55-year run on TV that spanned at least 1,545 network television games across the NFL, NBA, MLB and NHL, more than any American sports broadcaster ever. He joined FOX Sports in 1994 and has been with the network ever since, […]
Thursday March 25, 2021 Good morning! This is your weekly Esports Brief. And a big thank you to everyone who participated at EBSU. It was a great event! Former Echo Fox owner and NBA Champion Rick Fox is doubling down on the game industry, announcing his new video game company HiDef Inc. with […]
Wednesday March 24, 2021 The 86th annual NFL Draft will take place April 29-May 1 in Cleveland at locations including FirstEnergy Stadium, the Rock & Roll Hall of Fame and the Great Lakes Science Center. A select number of prospects will take the stage with fans, media, NFL Network, ESPN and ABC crews […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5