Thursday June 24, 2021 Good morning! This is your weekly Esports Brief. Belong Gaming Arenas launched its first volley in the US, and laid out a national plan to open hundreds of experiential gaming centers across the country with an eye to establish a connected framework for esports at the local and amateur […]
Wednesday June 23, 2021 Combate Global has a new US English-language home, locking in an agreement with Paramount+ and CBS Sports for its MMA action. CBS Sports’ live coverage of Combate Global debuts on CBS Sports Network on June 25, with action continuing on Paramount+ exclusively from July 9 through the remainder of […]
Monday June 21, 2021 Flush with new partnerships that include Triller/FITE, Monster Energy, Microsoft and more, the BIG3 bounced back to action over the weekend, hosting its SuperDraft ahead of the upcoming season, which tips off on July 10 on CBS and new streaming partner Triller from Las Vegas. Founded by producer, actor […]
Thursday June 17, 2021 Good morning! This is your weekly Esports Brief. Krafton, the South Korean company behind PlayerUnknown’s Battlegrounds, is poised to make history, announcing that its IPO would raise up to $5 billion and potentially setting a record for the country. According to Reuters, Tencent-backed Krafton said in a regulatory filing […]
Wednesday June 16, 2021 Wimbledon gassed up a ride with Jaguar for another five years. The All England Lawn Tennis Club renewed its partnership with Jaguar UK to serve as the Official Car of annual event. Jaguar will not only supply a fleet of vehicles to support event operations, but will partner to “unearth the […]
Monday June 14, 2021 PBR’s recent partnership with the Bill Pickett Invitational Rodeo for the Unleash The Beast tour hit Las Vegas over the weekend, and will make history on CBS this Saturday at 1p when Bill Pickett Invitational Rodeo – Vegas Showdown becomes the first all-Black rodeo to be carried on national […]
Friday June 11, 2021 A sub-group of College Football Playoff’s management committee is proposing to change the current four-team postseason format to a 12-team event. The proposal was made to the full CFP management committee and serves as the first step in a process that will not conclude before this fall. The proposal […]
Thursday June 10, 2021 Good morning! This is your weekly Esports Brief. Envy Gaming scored with a double, locking in big new partnerships with both ecommerce retailer ProFlowers and Fortune 500 company USAA. Each deal will see the brands activate across Envy’s network of professional esports teams and content creators, as well as […]
Wednesday June 9, 2021 NBC Sports announced that commentators Ahmed Fareed, Liam McHugh, and Kathryn Tappen will serve as NBC Olympics’ hosts on USA Network for this summer’s Tokyo Olympics coverage. “We are excited to have veteran NBC Olympics voices in Ahmed, Liam, and Kathryn, anchoring our coverage on USA Network this summer,” […]
Monday June 7, 2021 Boxing has undergone a disruption in business the past year, and perhaps no business has been pushing that disruption more than Triller. Led by Ryan Kavanaugh with input from Snoop Dogg, the music platform has made headlines after launching Triller Fight Club as “four quadrant entertainment,” in addition to […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5