Wednesday January 26, 2022 The Professional Fighters League is tapping ESPN with a new, multi-year media rights agreement that will see expanded coverage on ESPN linear networks and ESPN+. The deal sees the entire 2022 PFL Playoffs and majority of Regular Season events set to be carried on ESPN, with additional event coverage broadcast on […]
Monday January 24, 2022 A $25 million investment into the Premier Hockey Federation, the home of women’s professional hockey in North America, last week drew headlines as the league received one of the largest cash infusions ever into professional women’s sports. The PHF, which rebranded from the NWHL last fall, is led by Commissioner Tyler […]
Friday January 21, 2022 Members of the NCAA members ratified a new streamlined version of the association’s constitution on Thursday, with balloting showing an 80.4% approval for the move as part of a two-step process designed to decrease responsibility of the association’s national office and allow changes to rules at all levels of college sports. […]
Thursday January 20, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The competitive esports scene continued to react to Tuesday’s announcement that Microsoft would acquire Activision Blizzard, the publisher behind franchises as Call of Duty, Overwatch, League of Legends, along with mobile titles such as Candy Crush, and more. Potentially […]
Wednesday January 19, 2022 The games industry saw another mega-deal with the news that Microsoft would acquire Activision Blizzard, the publisher behind franchises as Call of Duty, Overwatch, League of Legends, along with mobile titles such as Candy Crush, and more. Although the company is currently being sued by California’s Department of Fair Employment and […]
Friday January 14, 2022 Mike Tirico is pulling a major double duty, with NBC Sports announcing that he will host both the NBC Olympics primetime show in Beijing (beginning Thurs., Feb. 3) and Los Angeles, while also hosting the Super Bowl LVI pregame show from SoFi Stadium on Feb. 13. Tirico will anchor the Olympic […]
Thursday January 13, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Amid a bevy or rumblings and rumors about the upcoming Call of Duty League season, league officials released a community update, confirming or denying various reports while addressing concerns about the future of the esport. The league confirmed plans […]
Wednesday January 12, 2022 FOX Sports is expanding its relationship with Twitter for this year’s FIFA Men’s World Cup Qatar 2022 and next year’s FIFA Women’s World Cup Australia & New Zealand 2023..The deal will look to offer “dynamic new opportunities to bring soccer fans robust coverage of one of the world’s biggest sporting events […]
Monday January 10, 2022 With the College Football Playoff National Championship Game kicking off tonight, ESPN reports that Disney Advertising Sales locked in 11 sponsors to be part of the festivities, which will include “on-site activations, unique feature integrations and ESPN talent appearances.” AT&T returns as the presenting sponsor of the College Football […]
Friday January 7, 2022 Monday will see ESPN once again serve up a buffet of telecast options for the College Football Playoff National Championship Presented by AT&T pitting Georgia/Alabama at 8p. ESPN’s main telecast will headline the signature MegaCast production, with 13 different presentations on deck across ESPN networks. The primary telecast will […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5