Friday April 8, 2022 The NHL revealed a pair of new multiyear partnership deals that designate FanDuel and BetMGM as the league’s first-ever North American sports betting partners, as both companies expand their rights into Canada after the province of Ontario launched its regulated single-game sports betting market earlier this week. As part of these […]
Thursday April 7, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Verizon is jumping in to become a founding partner of Riot Games’ League of Legends: Wild Rift esports for North America. The brand will become the exclusive 5G network and wireless services provider of the Wild Rift North […]
Wednesday April 6, 2022 CBS Sports and Turner Sports’ coverage of Monday night’s NCAA Division I Men’s Basketball National Championship, which saw Kansas edging North Carolina 72-69, with the biggest halftime comeback in championship game history made history as the most-viewed NCAA Men’s Championship Game in cable history. Running across TBS, TNT and truTV, the […]
Monday April 4, 2022 The end of March Madness and the approach of summer is no longer the end of the basketball season. From the NBA to the WNBA and then into the summer with NBA Summer League, Big 3, The Basketball Tournament, Overtime Elite etc., there is no shortage of interest and opportunity in […]
Friday April 1, 2022 Las Vegas continued its run as an American sports capital, formally unveiling plans for the neon lights of the city to serve as the backdrop to a new Formula 1 race that will reportedly take place on the Saturday of Thanksgiving weekend in 2023. Las Vegas hosted races in 1981 and […]
Thursday March 31, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. New esports org WYLDE announced that global sports star Usain Bolt has joined the business as co-owner, and marking his first foray into esports. Based in Dublin, Ireland, WYLDE was founded two years ago by Steve Daly, a […]
Wednesday March 30, 2022 Major League Baseball scored a pair, courtesy of new partnership deals with Corona and Capital One. Corona is on board as the Official Cerveza of MLB, inking a multi-year sponsorship that includes a custom content platform on MLB.com and MLB Network. “As the Official Cerveza of Major League Baseball, we’re excited […]
Monday March 28, 2022 As we hit the end of March, Problem Gambling Awareness Month comes to an end for an America that never had so many opportunities to place a wager. One company focused on launching a slate of initiatives during the period was FanDuel Group, with an eye to lead “industry efforts to […]
Friday March 25, 2022 Anheuser-Busch is revealed plans for the Bud Light brand will have a presence at “all major NFL moments” this offseason, including becoming the official presenting sponsor of the 2022 NFL Draft which will take place in Las Vegas. The NFL Draft Experience and Draft Theater will be located behind the High […]
Thursday March 24, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Esports organization Andbox rebranded and will now be known as NYXL, described as “New York’s next global entertainment brand” that will be dedicated to creating experiences and developing content that “connects the worlds of esports, gaming culture, and […]
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