Monday December 20, 2021 TikTok is updating its For You feed with technology to interrupt “repetitive patterns” on the app, and allow users to pick which topics they want to avoid. “As we continue to develop new strategies to interrupt repetitive patterns, we’re looking at how our system can better vary the kinds […]
A CYNOPSIS MESSAGE FROM SPECTRUM REACH SPECTRUM REACH The 1st and only local media sales organization to achieve TAG PLATINUM-LEVEL STATUS Spectrum Reach has now earned all 4 of the Trustworthy Accountability Group (TAG) seals: Certified against Fraud, Piracy, Malware, and Brand Safety Certified Becoming a TAG Platinum Member means that Spectrum Reach […]
A CYNOPSIS MESSAGE FROM HEARST HEARST ANYSCREEN A Higher Standard in OTT Reach your audience, anytime, anywhere, on any screen. Hearst Anyscreen offers a targeted OTT platform that provides a single, centralized access point to the streaming TV marketplace. With a unique focus on quality, Hearst Anyscreen delivers premium […]
A CYNOPSIS MESSAGE FROM PREMION PREMION LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING 3X WINNER: 2021 CYNOPSIS MODEL D AWARDS Best Audience-Based Buying Platform Outstanding Brand Safety Strategy Best Direct to Consumer Campaign TAG CERTIFIED AGAINST AD FRAUD 125+ Leading TV & Media Brands, Audience Targeting, Closed-Loop Attribution
A CYNOPSIS MESSAGE FROM GAMUT GAMUT TOTAL THE LEADER IN LOCAL OTT WINNER: Digiday Video & TV Award WINNER: Broadcasting+Cable Advanced Advertising Innovation Award Only Gamut TOTAL delivers everything the evolving local OTT advertising landscape demands: content, audience, data, reach, transparency—and total expertise. Now is the time to move beyond impressions, to impact—at […]
A CYNOPSIS MESSAGE FROM PREMION PREMION LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING 3X WINNER: 2021 CYNOPSIS MODEL D AWARDS Best Audience-Based Buying Platform Outstanding Brand Safety Strategy Best Direct to Consumer Campaign TAG CERTIFIED AGAINST AD FRAUD 125+ Leading TV & Media Brands, Audience Targeting, Closed-Loop Attribution
A CYNOPSIS MESSAGE FROM HEARST HEARST ANYSCREEN A Higher Standard in OTT Reach your audience, anytime, anywhere, on any screen. Hearst Anyscreen offers a targeted OTT platform that provides a single, centralized access point to the streaming TV marketplace. With a unique focus on quality, Hearst Anyscreen delivers premium […]
A CYNOPSIS MESSAGE FROM PREMION PREMION LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING 2X WINNER: 2021 CYNOPSIS MODEL D AWARDS Best Audience-Based Buying Platform Outstanding Brand Safety Strategy TAG CERTIFIED AGAINST AD FRAUD 125+ Leading TV & Media Brands, Audience Targeting, Closed-Loop Attribution LEARN MORE AT PREMION.COM […]
A CYNOPSIS MESSAGE FROM HEARST HEARST ANYSCREEN A Higher Standard in OTT Reach your audience, anytime, anywhere, on any screen. Hearst Anyscreen offers a targeted OTT platform that provides a single, centralized access point to the streaming TV marketplace. With a unique focus on quality, Hearst Anyscreen delivers premium […]
A CYNOPSIS MESSAGE FROM KATZ DIGITAL VIDEO INTRODUCING KATZ LIVE FROM KATZ VIDEO THE FIRST EVER LIVE STREAMING MARKETPLACE With Exclusive Digital Video Feeds of Music, Sports, esports and Entertainment AVAILABLE TO TARGET YOUR AUDIENCE When and Where They Consume Media, LIVE! To get started, visit us at KATZ LIVE Monday October […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5