Monday March 14, 2022 In response to the Russian attack on Ukraine, YouTube has suspended all monetization programs for users in Russia, and is blocking access to YouTube channels associated with Russian state-funded media. Parent company Google has paused its billing system for users in Russia, so users cannot purchase apps and games, make subscription […]
Monday March 7, 2022 Facebook, Twitter and the BBC’s website were blocked in Russia after the Russian Parliament approved sanctions against foreigners who “infringe on the rights of Russian citizens.” Responded the BBC’s director-general Tim Davie, “Truth is often the first casualty of war.” The BBC temporarily suspended the work of journalists in Russia. “Our […]
A CYNOPSIS MESSAGE FROM PREMION PREMION Viewers are as Dynamic as the Content they Watch AUDIENCE FIRST LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING PREMION.COM/AUDIENCEFIRST Tuesday February 22, 2022 First up for Apple’s “Shot on iPhone” marketing campaign: “Life Is But a Dream,” from acclaimed Korean director Park Chan-wook (“Oldboy”). […]
Monday February 14, 2022 Hoping to obtain regulatory approval for a $68.7 billion acquisition, Microsoft announced a new set of Open App Store Principles. “We have developed these principles in part to address Microsoft’s growing role and responsibility as we start the process of seeking regulatory approval in capitals around the world for our acquisition […]
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Monday January 31, 2022 Apple beat analysts’ estimates with $123.9 billion in sales for 4Q21, and posted record income of $34.6 billion. Wall Street had projected revenue of $118.7 billion. With iPhone 13 on the market, sales of iPhones were $71.61 billion, up 9%. Be there or be Square: Apple is planning a feature that […]
Monday January 24, 2022 Comcast Technology Solutions has launched a new service, Video Artificial Intelligence. The software-as-a-service is aimed at helping companies understand and analyze video, audio, and closed captions to create actionable metadata around content assets, generate and manage new content, improve advertising efficiency, and streamline operations. The service can be used to identify […]
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Monday January 10, 2022 Samsung’s Freestyle HD projector was a hit at CES. The launch video for the portable, versatile projector, with built-in support for Samsung’s Smart TV streaming apps and priced at just $900, went viral. The 1.8-pound Freestyle can project up to a 100-inch on most any surface, and be powered […]
Monday January 3, 2022 Covid-19 is taking a toll on CES. Originally scheduled to take place in-person in Las Vegas January 5-8, the trade show has been trimmed by one day amid the surge in Covid cases. “We are shortening the show to three days and have put in place comprehensive health measures […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5