Ad Tech

Monday February 23, 2026 The Convergent TV World conference, produced by AdExchanger, Cynopsis and the Chief Marketer Network, is taking place March 5-6 in New York City. Click here to register. “Transitional.” “Developing.” “Work-in-progress.” Those words describe the current state of TV and video convergence, according to industry experts. We asked 10 […]

Tuesday February 17, 2026    TOP MEDIA TECH NEWS Anthropic’s Super Bowl commercials for Claude AI won the Super Bowl in terms of consumer interest and online engagement, according to analytics provider Sprout Social. Anthropic’s commercials appear to mock the idea of running ads in AI chatbots or similar products that claim […]

Monday February 9, 2026    TOP MEDIA TECH NEWS Anthropic and ChatGPT went toe-to-toe in this year’s Super Bowl with commercials meant to position their popular large-language models as the most superior and user-friendly. Anthropic launched an ad for the Big Game showcasing Claude AI – and it’s a not-so-thinly veiled jab […]

Monday February 2, 2026    TOP MEDIA TECH NEWS Comcast shared its fiscal earnings for 2025, which suggest that streaming – and, increasingly, live sports in particular – is the driving force behind the company’s growth. While Comcast saw an overall 1.2% year-over-year increase in Q4 revenue, Peacock saw a 20% jump […]

Monday January 26, 2026    TOP MEDIA TECH NEWS Netflix beat its 2025 earnings estimates, announcing a 16% year-over-year revenue increase during a call with investors last week. The announcement comes at the heels of Netflix turning its bid for Warner Bros Studios and HBO Max into an all-cash offer as pressure […]

Tuesday January 20, 2026    TOP MEDIA TECH NEWS Paramount Skydance failed to force Warner Bros. Discovery to disclose information about its asset valuation and planned Netflix merger. After repeated attempts to compete with Netflix’s offer for WBD, Paramount Skydance filed a lawsuit in Delaware, asserting that shareholders need more information to […]

Monday January 12, 2026 That’s a wrap on CES 2026. To no one’s surprise, ad tech conversations centered on AI — but this time, with a focus on agentic workflows. Ad tech companies Viant, PubMatic and Magnite all brandished new agents to simplify and improve media workflows, while streamers and creative companies also showcased new […]

Monday January 5, 2026 From GenAI to vertical video, gaming, M&A and more, industry experts share their insights on the innovations and strategic shifts poised to define media technology in 2026 and beyond. “In 2026, AI won’t wait for you to ask what to watch. It will become a true agent, anticipating your needs and […]

Monday December 22, 2025 NBCUniversal had a slew of new technology and data announcements ahead of CES. Among them were LIVE Total Impact, a cross-platform tool designed to leverage the real-time viewership of live tentpole moments and extend that engagement across NBCUniversal’s full ecosystem; Performance Insights Hub, a proprietary intelligence platform providing […]

Monday December 15, 2025 President Trump signed an executive order on Thursday that directs the Department of Justice to establish a task force to challenge certain state laws regarding artificial intelligence, arguing that AI constitutes interstate commerce and should therefore be regulated at the federal level. The order, titled “Ensuring a National […]