Monday August 18, 2025 Google is releasing a series of updates to help marketers improve their performance and measurement on iOS, including expanding YouTube’s co-branded partnership ad format to App campaigns. Additionally, on select AdMob inventory, playable ad formats can now be used as end cards after video ads to encourage increased interaction with viewers. […]
Monday August 11, 2025 Amazon Web Services is providing US federal agencies with discounts worth up to $1 billion to use its services for the federal government’s digital transformation and AI capacity The discounts are intended to be used across federal agencies for AWS’ cloud infrastructure, modernization programs and training services, in a deal that […]
Monday August 4, 2025 OpenAI removed a feature from ChatGPT that enabled users to make their conversations discoverable by search engines. “This was a short-lived experiment to help people discover useful conversations,” posted OpenAI’s Dane Stuckey, Chief Information Security Officer, on X. “This feature required users to opt-in, first by picking a chat to share, […]
Monday July 28, 2025 Thirty percent of US internet households subscribe to a direct-to-consumer sports-specific streaming service, according to Parks Associates study, “Streaming Live Sports: Where Opportunity Meets Complexity.” Forty-three percent of consumers in US internet households classify themselves as “Sports Viewers,” and 40% of them watch sports only via streaming services. Highlights of the […]
Monday July 21, 2025 Google said it will invest $25 billion in AI infrastructure and data centers in the US over the next two years, as well as $3 billion in updates to two hydropower plants in Pennsylvania to serve AI data centers. The company is also launching an initiative to train workers and small […]
Monday July 14, 2025 Linda Yaccarino departed X last week with sunny words about her tumultuous term. “After two incredible years, I’ve decided to step down as CEO of X,” posted Yaccarino on the social media platform. “When @elonmusk and I first spoke of his vision for X, I knew it would be the opportunity […]
Monday July 7, 2025 A group of independent publishers has issued an EU antitrust complaint against Google for its AI Overviews, reports Reuters. The AI-generated summaries that appear above traditional hyperlinks to relevant webpages are “misusing web content… which have caused, and continue to cause, significant harm to publishers, including news publishers in the form […]
Monday June 23, 2025 Dentsu is expanding its dentsu Sports & Entertainment offerings with the international launch of dentsu anime solutions, the expansion of dentsu Sports Analytics into MENA, and the growth of strategic dentsu Sports & Entertainment hubs. Leading the expansion, Yoshinobu Ise has been appointed as the Global Head of Sports & Entertainment, […]
Monday June 16, 2025 Entertainment studio Cineverse’s newly formed Cineverse Technology Group has officially launched CineSearch for Business, and AI-powered content search and discovery tool that is now available for commercial licensing to OEMs and streaming platforms. CineSearch was developed using Google Cloud’s Vertex AI platform and Gemini 2.0 Pro model. Havas Media Network announced […]
Monday June 9, 2025 Snapchat has released an Apple Watch app, enabling users to not only read messages on their wrist, but reply to them using Keyboard, Scribble, Dictation or emoji. “The number of devices we use in our daily lives has grown,” notes the company in a blog post. “Already we’re seeing our community […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5