A CYNOPSIS MESSAGE FROM PREMION PREMION Premium CTV/OTT Advertising BUILT WITH THE POWER OF LOCAL New: 2024 CTV/OTT Advertiser Perceptions Study 74% of advertisers agree that combining Linear TV & CTV/OTT is integral to a complete TV strategy. DOWNLOAD COMPLIMENTARY REPORT Premium Brand-Safe Streaming TV Advertising 125+ Leading TV & Media Brands, […]
Monday September 23, 2024 Google CEO Sundar Pichai announced a new fund for AI education and training. Speaking Saturday at the UN Summit of the Future, Pichai said that to help avoid a global “AI divide,” Google is creating a $120 million Global AI Opportunity Fund through which it will “make AI education and training […]
A Cynopsis Message From NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200 Owned or Partner Stations in 116 markets. 220M Americans reached […]
Monday September 9, 2024 IAB Tech Lab has released the IAB Tech Lab Privacy Taxonomy, which is now available for public comment. Developed under the guidance of IAB Tech Lab’s Privacy Implementation & Accountability Task Force, the new framework addresses the need for businesses to manage personal data more effectively and ensure compliance with privacy […]
Monday August 26, 2024 Apple will hold its product launch event on September 10, according to Bloomberg. The company’s latest iPhones, watches and AirPods, are expected to go on sale September 20. Instagram has rolled out a new option allowing users to add music to their profile by tapping “edit profile,” scrolling down to a […]
Monday August 19, 2024 Meta shut down CrowdTangle, a tool used by researchers to track the spread of misinformation on Facebook and Instagram. The company’s Content Library is available, but limited to users from “qualified academic or nonprofit institutions who are pursuing scientific or public interest research,” which leaves many researchers and most journalists out […]
Monday August 12, 2024 Google violated antitrust laws by maintaining a monopoly on online search and general text adverting, ruled a federal judge. The Justice Department and states had sued Google, accusing it of illegally paying billions of dollars to be the automatic search engine on smartphones and web browsers. “Google is a monopolist, and […]
Monday August 5, 2024 The US is suing TikTok for illegally collecting children’s data. The Justice Department claims TikTok gathered personal information from users under the age of 13 without their parents’ permission, knowingly allowed children under the age of 13 to create and use TikTok accounts, and frequently failed to honor parents’ requests to […]
Monday July 29, 2024 X adjusted its settings so users are automatically opted in to allowing their activity to be shared with AI assistant Grok. “To continuously improve your experience, we may utilize your X posts as well as your user interactions, inputs and results with Grok for training and fine-tuning purposes,” said X’s settings […]
Monday July 22, 2024 The faulty Windows update from cybersecurity firm CrowdStrike that caused a massive IT outage on Friday may not have been a cyberattack, but bad actors were quick to jump in and take advantage of the event. Cybersecurity agency CISA reported “phishing and other malicious activity” amid the blue screen errors. About […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5