Ad Tech

04/21/25: Cynopsis Media Tech Update

internet tech

Monday April 21, 2025 Nintendo moved the pre-order date for its hotly-anticipated Switch 2 video game device from April 9 to April 24. While the price of the product will remain at the previously-announced $449.99, the price of accessories will increase due to “changes in market conditions.” More price adjustments are possible depending on market […]

04/14/25: Cynopsis Media Tech Update

Tech

Monday April 14, 2025 Google hit Las Vegas for its Google Cloud Next 25 event, showcasing the practical implications of AI for businesses and developers. Among the announcements: · an upgrade to the AI Hypercomputer architecture, the engine driving Google’s AI, for better performance, efficiency and cost-effectiveness · a preview launch of the text-to-music model […]

04/07/25: Cynopsis Media Tech Update

apple Tech

Monday April 7, 2025 Microsoft is getting more personal with Copilot, an “AI companion” built around individual needs. In addition to tasks like making restaurant reservations, the chatbot can now analyze real-time video from users’ phones, answer questions in the context of what it “sees,” track online deals, and more. “Copilot will understand you in […]

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03/31/25: Cynopsis Media Tech Update

nfl tech

Monday March 31, 2025 In a post on Friday, Elon Musk said his artificial intelligence company, xAI, has acquired X. “xAI and X’s futures are intertwined,” wrote Musk. “Today, we officially take the step to combine the data, models, compute, distribution and talent.” The deal values xAI at $80 billion, and X at $33 billion, […]

03/24/25: Cynopsis Media Tech Update

internet tech

Monday March 24, 2025 How would Google’s ad business be impacted if news content was not available in search results? The company ran a randomized trial involving 1% of users in eight EU countries, removing results from press publications that could have required Google, under European copyright law, to pay for the content. And the […]

03/17/25: Cynopsis Media Tech Update

apple Tech

Monday March 17, 2025 Google is upgrading Google Assistant users on mobile to Gemini later this year. “When we launched Google Assistant in 2016, natural language processing and voice recognition technology unlocked a more natural way to get help from Google,” said the company in a blog post on Friday. “Nearly a decade later, we’re […]

03/10/25: Cynopsis Media Tech Update

Video advertising

Monday March 10, 2025 On Friday, the DOJ dropped its proposal that Google divest all its investments in AI companies such as OpenAI and Anthropic, but it still wants the company to sell its web browser, Chrome. The DOJ and 38 state attorneys general are seeking a court order requiring Google to address what a […]

03/03/25: Cynopsis Media Tech Update

apple Tech

Monday March 3, 2025 Billionaire investor Mark Cuban has advice, and an offer, for federal workers laid off from the government’s 18F technology unit. “If you worked for 18F and got fired, Group together to start a consulting company,” posted Cuban on Bluesky. “It’s just a matter of time before DOGE needs you to fix […]

02/24/25: Cynopsis Media Tech Update

Video advertising

Monday February 24, 2025 X introduced two AI-powered advertising tools for brands. Creation tool “Prefill with Grok” enable users to enter their website URL, and have Grok analyze the content and produce a ready-to-use ad. “Analyze Campaign with Grok” offers “a clear, AI-driven breakdown of how your ads are performing, empowering you to refine your […]

02/10/25: Cynopsis Media Tech Update

apple Tech

Interested in moderating a roundtable this fall? We need leaders comfortable with subject matter including media planning, buying, leveraging ai, cross-platform measurement and more. SUBMIT MY INTEREST Monday February 10, 2025 President Trump is dropping his lawsuit against Twitter, filed after he was banned from the platform over the storming of the […]

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