A CYNOPSIS MESSAGE FROM DADDI BRAND COMMUNICATIONS Monday December 8, 2025 Older viewers are fueling much of the growth in influencer content, according to data from Ampere Analysis. Among 55–64-year-olds, weekly viewing of influencer content in the US has jumped from 44% in 2020 to 54% in Q3 2025, “The biggest surprise in […]
A CYNOPSIS MESSAGE FROM OMEDA Monday December 1, 2025 While a growing share of US adults report using Instagram, TikTok, WhatsApp and Reddit, YouTube continues to lead the pack, at 84%. That’s according to a Pew Research survey, which found Facebook coming in second with 71%. Age matters – among younger users, eight […]
A CYNOPSIS MESSAGE FROM OMEDA Monday November 24, 2025 A growing share of US adults report using Instagram, TikTok, WhatsApp and Reddit, but YouTube reigns supreme, with 84% of respondents saying they use the platform. That comes from a new Pew Research Center study, which found Instagram use has grown […]
Monday November 17, 2025 Americans want Congress and state elected officials to protect digital tools that are essential to small business survival, according to a survey conducted by Echelon Insights and commissioned by Internet for Growth, a coalition representing small businesses, entrepreneurs and digital creators. Key findings from likely […]
Monday November 10, 2025 IP-to-postal linkages are accurate, on average, 13% of the time. That stat is among the key findings from a study, commissioned by Coalition for Media Measurement and Go Addressable, that highlights gaps in CTV and audience-based advertising. Other highlights include: · IP-to-email linkages are accurate, on average, 16% of the time. […]
Monday November 3, 2025 With the holidays fast approaching, Meta is expanding ad formats and creative enhancements on Threads. “When new media setups and ad formats become compatible with Threads, both existing and newly created campaigns using them will automatically leverage your Threads profile or Instagram account to deliver to Threads feed if that placement […]
Monday October 27, 2025 Microsoft has launched new features for its AI “Copilot Mode” in Edge that the company says will turn a user’s browser into “a dynamic, intelligent companion that anticipates, assists and accelerates your experience online – all with your permission.” “Actions” can perform tasks like unsubscribing from shopping newsletters […]
Monday October 20, 2025 Amazon Web Services reported a major outage on Monday morning, taking down websites including Amazon, Disney+, Reddit, and The New York Times, among others. A notice on AWS’ status page said it was experiencing DNS problems with its database service DynamoDB. “There’s no sign that this AWS outage was caused by […]
Monday October 13, 2025 YouTube has started a pilot program that gives banned creators another shot. “We know many terminated creators deserve a second chance,” reads a YouTube Team blog post. “YouTube has evolved and changed over the past 20 years, and we’ve had our share of second chances to get things right with our […]
Monday October 6, 2025 Yahoo and Samsung News are partnering to expand the functionality of the Samsung News app. The upgrade introduces a new Sports tab and dedicated stock market module, powered by Yahoo Media Group. “Galaxy users turn to Samsung News multiple times a day for the latest headlines from the […]
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