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11/10/25: Cynopsis Media Tech Update

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Monday November 10, 2025 IP-to-postal linkages are accurate, on average, 13% of the time. That stat is among the key findings from a study, commissioned by Coalition for Media Measurement and Go Addressable, that highlights gaps in CTV and audience-based advertising. Other highlights include: · IP-to-email linkages are accurate, on average, 16% of the time. […]

11/03/25: Cynopsis Media Tech Update

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Monday November 3, 2025 With the holidays fast approaching, Meta is expanding ad formats and creative enhancements on Threads. “When new media setups and ad formats become compatible with Threads, both existing and newly created campaigns using them will automatically leverage your Threads profile or Instagram account to deliver to Threads feed if that placement […]

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10/27/25: Cynopsis Media Tech Update

Video advertising

Monday October 27, 2025 Microsoft has launched new features for its AI “Copilot Mode” in Edge that the company says will turn a user’s browser into “a dynamic, intelligent companion that anticipates, assists and accelerates your experience online – all with your permission.” “Actions” can perform tasks like unsubscribing from shopping newsletters […]

10/20/25: Cynopsis Media Tech Update

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Monday October 20, 2025 Amazon Web Services reported a major outage on Monday morning, taking down websites including Amazon, Disney+, Reddit, and The New York Times, among others. A notice on AWS’ status page said it was experiencing DNS problems with its database service DynamoDB. “There’s no sign that this AWS outage was caused by […]

10/13/25: Cynopsis Media Tech Update

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Monday October 13, 2025 YouTube has started a pilot program that gives banned creators another shot. “We know many terminated creators deserve a second chance,” reads a YouTube Team blog post. “YouTube has evolved and changed over the past 20 years, and we’ve had our share of second chances to get things right with our […]

10/06/25: Cynopsis Media Tech Update

ratings Tech

Monday October 6, 2025 Yahoo and Samsung News are partnering to expand the functionality of the Samsung News app. The upgrade introduces a new Sports tab and dedicated stock market module, powered by Yahoo Media Group. “Galaxy users turn to Samsung News multiple times a day for the latest headlines from the […]

09/29/25: Cynopsis Media Tech Update

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Monday September 29, 2025 YouTube introduced YouTube Labs, an initiative to explore the potential of AI. Experiment number one, now live: AI music hosts that share stories, fand trivia, and commentary about a user’s favorite music on the YouTube app. A limited number of US-based participants can test early prototypes and experiments. Platform-verified Instagram Reels […]

09/22/25: Cynopsis Media Tech Update

Monday September 22, 2025 White House press secretary Karoline Leavitt on Saturday said a deal reached between the US and China over TikTok includes six Americans sitting on the seven-seat board that will control the company, and US control of the app’s algorithm. Leavitt also said data and privacy aspects of the platform will be […]

09/15/25: Cynopsis Media Tech Update

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Monday September 15, 2025 In the wake of studies showing AI companionship could be harmful to minors, the Federal Trade Commission has ordered Meta, OpenAI, Snapchat, X, Google and Character AI to provide information on how they measure, test and monitor the impacts their chatbots have on children and teens. “AI chatbots can effectively mimic […]

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