Tuesday January 20, 2026 TOP MEDIA TECH NEWS Paramount Skydance failed to force Warner Bros. Discovery to disclose information about its asset valuation and planned Netflix merger. After repeated attempts to compete with Netflix’s offer for WBD, Paramount Skydance filed a lawsuit in Delaware, asserting that shareholders need more information to […]
Monday January 12, 2026 That’s a wrap on CES 2026. To no one’s surprise, ad tech conversations centered on AI — but this time, with a focus on agentic workflows. Ad tech companies Viant, PubMatic and Magnite all brandished new agents to simplify and improve media workflows, while streamers and creative companies also showcased new […]
Monday January 5, 2026 From GenAI to vertical video, gaming, M&A and more, industry experts share their insights on the innovations and strategic shifts poised to define media technology in 2026 and beyond. “In 2026, AI won’t wait for you to ask what to watch. It will become a true agent, anticipating your needs and […]
Monday December 22, 2025 NBCUniversal had a slew of new technology and data announcements ahead of CES. Among them were LIVE Total Impact, a cross-platform tool designed to leverage the real-time viewership of live tentpole moments and extend that engagement across NBCUniversal’s full ecosystem; Performance Insights Hub, a proprietary intelligence platform providing […]
Monday December 15, 2025 President Trump signed an executive order on Thursday that directs the Department of Justice to establish a task force to challenge certain state laws regarding artificial intelligence, arguing that AI constitutes interstate commerce and should therefore be regulated at the federal level. The order, titled “Ensuring a National […]
A CYNOPSIS MESSAGE FROM DADDI BRAND COMMUNICATIONS Monday December 8, 2025 Older viewers are fueling much of the growth in influencer content, according to data from Ampere Analysis. Among 55–64-year-olds, weekly viewing of influencer content in the US has jumped from 44% in 2020 to 54% in Q3 2025, “The biggest surprise in […]
A CYNOPSIS MESSAGE FROM OMEDA Monday December 1, 2025 While a growing share of US adults report using Instagram, TikTok, WhatsApp and Reddit, YouTube continues to lead the pack, at 84%. That’s according to a Pew Research survey, which found Facebook coming in second with 71%. Age matters – among younger users, eight […]
A CYNOPSIS MESSAGE FROM OMEDA Monday November 24, 2025 A growing share of US adults report using Instagram, TikTok, WhatsApp and Reddit, but YouTube reigns supreme, with 84% of respondents saying they use the platform. That comes from a new Pew Research Center study, which found Instagram use has grown […]
Monday November 17, 2025 Americans want Congress and state elected officials to protect digital tools that are essential to small business survival, according to a survey conducted by Echelon Insights and commissioned by Internet for Growth, a coalition representing small businesses, entrepreneurs and digital creators. Key findings from likely […]
Monday November 10, 2025 IP-to-postal linkages are accurate, on average, 13% of the time. That stat is among the key findings from a study, commissioned by Coalition for Media Measurement and Go Addressable, that highlights gaps in CTV and audience-based advertising. Other highlights include: · IP-to-email linkages are accurate, on average, 16% of the time. […]
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