Monday December 22, 2025 NBCUniversal had a slew of new technology and data announcements ahead of CES. Among them were LIVE Total Impact, a cross-platform tool designed to leverage the real-time viewership of live tentpole moments and extend that engagement across NBCUniversal’s full ecosystem; Performance Insights Hub, a proprietary intelligence platform providing […]
Monday December 15, 2025 President Trump signed an executive order on Thursday that directs the Department of Justice to establish a task force to challenge certain state laws regarding artificial intelligence, arguing that AI constitutes interstate commerce and should therefore be regulated at the federal level. The order, titled “Ensuring a National […]
A CYNOPSIS MESSAGE FROM DADDI BRAND COMMUNICATIONS Monday December 8, 2025 Older viewers are fueling much of the growth in influencer content, according to data from Ampere Analysis. Among 55–64-year-olds, weekly viewing of influencer content in the US has jumped from 44% in 2020 to 54% in Q3 2025, “The biggest surprise in […]
A CYNOPSIS MESSAGE FROM OMEDA Monday December 1, 2025 While a growing share of US adults report using Instagram, TikTok, WhatsApp and Reddit, YouTube continues to lead the pack, at 84%. That’s according to a Pew Research survey, which found Facebook coming in second with 71%. Age matters – among younger users, eight […]
A CYNOPSIS MESSAGE FROM OMEDA Monday November 24, 2025 A growing share of US adults report using Instagram, TikTok, WhatsApp and Reddit, but YouTube reigns supreme, with 84% of respondents saying they use the platform. That comes from a new Pew Research Center study, which found Instagram use has grown […]
Monday November 17, 2025 Americans want Congress and state elected officials to protect digital tools that are essential to small business survival, according to a survey conducted by Echelon Insights and commissioned by Internet for Growth, a coalition representing small businesses, entrepreneurs and digital creators. Key findings from likely […]
Monday November 10, 2025 IP-to-postal linkages are accurate, on average, 13% of the time. That stat is among the key findings from a study, commissioned by Coalition for Media Measurement and Go Addressable, that highlights gaps in CTV and audience-based advertising. Other highlights include: · IP-to-email linkages are accurate, on average, 16% of the time. […]
Monday November 3, 2025 With the holidays fast approaching, Meta is expanding ad formats and creative enhancements on Threads. “When new media setups and ad formats become compatible with Threads, both existing and newly created campaigns using them will automatically leverage your Threads profile or Instagram account to deliver to Threads feed if that placement […]
Monday October 27, 2025 Microsoft has launched new features for its AI “Copilot Mode” in Edge that the company says will turn a user’s browser into “a dynamic, intelligent companion that anticipates, assists and accelerates your experience online – all with your permission.” “Actions” can perform tasks like unsubscribing from shopping newsletters […]
Monday October 20, 2025 Amazon Web Services reported a major outage on Monday morning, taking down websites including Amazon, Disney+, Reddit, and The New York Times, among others. A notice on AWS’ status page said it was experiencing DNS problems with its database service DynamoDB. “There’s no sign that this AWS outage was caused by […]
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