Friday October 10, 2025 IN THE NEWS Could Netflix make a bid for WarnerBros. Discovery? Not likely, to hear Netflix Co-CEO Greg Peters tell it. “We come from a deep heritage of being builders rather than buyers,” he told attendees at the Bloomberg Screentime conference. “One should have a reasonable amount of skepticism around […]
Thursday October 9, 2025 TV’s Powerful Halo Effect: What It Is, How To Measure It And How You Can Harness It You just launched a new campaign across multiple channels, from search to social. Perhaps you’ve gone out on a limb – maybe even against the recommendation of your CEO or board – and included […]
A CYNOPSIS MESSAGE FROM OMEDA Thursday October 9, 2025 IN THE NEWS Competition is intensifying among the top SVOD platforms, with challengers like Disney+, HBO Max, and Hulu closing the gap on Prime Video and Netflix. That’s according to JustWatch’s Q3 2025 U.S. Streaming Market Share Report, which shows: · Prime Video […]
Wednesday October 8, 2025 CYNOPSIS SCREENSHIFT Make Your Move On Oct. 14 in NYC, Cynopsis + C2HR bring you face-to-face with recruiters at ScreenShift. Learn the strategies that move you from application to offer. SAVE MY SPOT FEATURED JOB NATIONAL SALES MANAGER>> HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline […]
Wednesday October 8, 2025 IN THE NEWS Netflix has greenlit “Clue,” a competition series inspired by the classic murder mystery board game and 1985 film. Contestants will race to uncover the culprit, location, and weapon behind a crime. “Like so many families and friends over the years, we’ve gathered around the table trying to […]
Tuesday October 7, 2025 IN THE NEWS As NBCUniversal kicks off the first season of its 11-year NBA partnership, the company reports it has secured nearly 170 advertising partners and sold out all key positions for the season, with investments spanning core categories including Auto, Finance, QSR, Entertainment, and Retail. More than 20% of […]
Monday October 6, 2025 Yahoo and Samsung News are partnering to expand the functionality of the Samsung News app. The upgrade introduces a new Sports tab and dedicated stock market module, powered by Yahoo Media Group. “Galaxy users turn to Samsung News multiple times a day for the latest headlines from the […]
A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Monday October 6, 2025 IN THE NEWS President Trump urged Google to strike a deal to get Univision, dark on YouTube TV since September 30, back on the air. On Saturday, Trump posted on Truth Social, “I hope Univision, a great and very popular Hispanic […]
Sunday October 5, 2025 CYNOPSIS SCREENSHIFT Inside the Minds of Media Buyers Who decides where the ad dollars go? Find out in this no-holds-barred session where top buyers and planners reveal how budgets are set and campaigns get built. Bring your questions and get real answers from Tim Hill (Initiative), Samantha Rose (Horizon Media), and […]
Friday October 3, 2025 IN THE NEWS NBCUniversal and Google struck a long-term distribution agreement that averts an NBCU blackout on YouTube TV. “Our new agreement with Google is a clear win for both our business and our viewers,” said Matt Schnaars, President of Platform Distribution & Partnerships at NBCUniversal. “We’ve secured long-term access […]
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