Sunday November 9, 2025 CYNOPSIS WEBINARS The Data Advantage Starts Here Broadcasters and streamers are rewriting the rules of audience engagement. Join Cynopsis and Omeda on Nov. 11 at 1 PM ET to explore insights from the 2025 State of Audience Data report—what’s driving growth, what’s holding brands back, and how to turn first-party data […]
Friday November 7, 2025 IN THE NEWS Forty-three percent of large advertisers expect to spend more on addressable TV in 2026. That stat comes from Go Addressable, an association led by the major TV providers that seeks to advance addressable TV advertising. Additionally: · Among survey respondents who haven’t used addressable TV, 63% plan […]
A CYNOPSIS MESSAGE FROM PREMION Thursday November 6, 2025 IN THE NEWS Want to win over viewers? Help them find something to watch. Video platforms relying on engagement to drive their businesses face major risks by not delivering user experiences that help viewers navigate massive amounts of available content, according to Gracenote’s […]
Wednesday November 5, 2025 CYNOPSIS SPONSORSHIPS Don’t Let It Go Unspent You’ve worked hard for that 2025 budget — make it count. Reach 75K+ media and marketing leaders with Cynopsis digital campaigns, newsletters, and spotlights. Limited Q4 inventory available. INQUIRE ABOUT 2025 PLACEMENTS TODAY FEATURED JOB NATIONAL SALES MANAGER>> HEARST MEDIA […]
Wednesday November 5, 2025 IN THE NEWS In its latest Media Trends report, dentsu examines the key trends and challenges set to shape 2026. Some highlights: · Search optimization takes over: As search becomes more conversational and multi-modal, new requirements will emerge to best reach audiences and support them through the entire user journey. […]
Tuesday November 4, 2025 IN THE NEWS Jon Stewart will continue to host Comedy Central’s “The Daily Show” every Monday and serve as executive producer for the series through December 2026. His current contract ends in December 2025. “Jon Stewart continues to elevate the genre he created. His return is an ongoing commitment to […]
Monday November 3, 2025 With the holidays fast approaching, Meta is expanding ad formats and creative enhancements on Threads. “When new media setups and ad formats become compatible with Threads, both existing and newly created campaigns using them will automatically leverage your Threads profile or Instagram account to deliver to Threads feed if that placement […]
A Cynopsis Message from UP Entertainment Monday November 3, 2025 Holiday Programming Guide 2025 From beloved Christmas classics to brand-new festive premieres, there’s something for everyone this holiday season. Welcome to Cynopsis’ annual roundup of holiday specials, episodes, and films airing through January 1. Happy watching! (To submit an update, contact Lynn@Cynopsis.com. […]
A CYNOPSIS MESSAGE FROM OMEDA Monday November 3, 2025 IN THE NEWS Paramount’s MTV Networks has canceled “Ridiculousness” after 14 years and more than 1,700 episodes. Hosted by comedian Rob Dyrdek, the clip series will continue into next year with first-run episodes that have been previously shot, but no new installments will […]
Sunday November 2, 2025 TOP WOMEN 2026 Where Leaders Inspire Change — Top Women Week 2026 Celebrate the voices shaping the future of our industry. Influence, creativity, and innovation all converge here. Details coming soon—don’t miss what’s next. LEARN MORE FEATURED JOB NATIONAL SALES MANAGER>> HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee […]
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