Friday July 18, 2025 IN THE NEWS Netflix beat Wall Street expectations with revenue growth of 16% during 2Q25, and updated its full-year revenue forecast to between $44.8 billion and $45.2 billion, up from a range of $43.5 billion to $44.5 billion. “Year-over-year revenue growth was primarily a function of more members, higher subscription […]
Thursday July 17, 2025 IN THE NEWS CTV remains the top channel for planned budget increases, with 58% of marketers intending to spend more in the second half of the year, according to the Mediaocean’s “2025 H2 Market Report.” Generative AI topped the list of consumer trends, with 72% of marketers citing it as […]
Wednesday July 16, 2025 FEATURED JOB VP SALES, NORTH AMERICA >> A113MEDIA INTERNATIONAL/NEW YORK/HYBRID: Responsibility for covering format sales in the territory, liaising with the EVP Formats & Licensing as well as All3Media America, as well as Licensing finished program/tape sales in the United States and Canada. Also take ownership of and implementing the […]
A CYNOPSIS MESSAGE FROM OMEDA Wednesday July 16, 2025 IN THE NEWS Streaming viewership surged in June to represent 46.0% of television usage, according to Nielsen’s The Gauge. Time spent streaming was up +5.4% over last month, with Netflix recording the largest monthly uptick among streaming platforms, +13.5% over May, and adding […]
Tuesday July 15, 2025 IN THE NEWS New research from Hub’s “TV Advertising: Fact vs. Fiction” survey shows viewers seeing strong value in streaming TV, as the most cost-effective entertainment choice among consumers. But there’s a flag on the play, The rise in consumers who are “very concerned” about the economy and determined to […]
Monday July 14, 2025 Linda Yaccarino departed X last week with sunny words about her tumultuous term. “After two incredible years, I’ve decided to step down as CEO of X,” posted Yaccarino on the social media platform. “When @elonmusk and I first spoke of his vision for X, I knew it would be the opportunity […]
A CYNOPSIS MESSAGE FROM SCREENVISION MEDIA ~11M+ Moviegoers Showed Up This Weekend for Superman! Generating unstoppable buzz since its record-breaking trailer and propelling the DC Universe into a bold new era. Cinema delivers fresh weekly content, cultural relevance at scale and offers brands a chance to show up in the moments people care about most, […]
Sunday July 13, 2025 FEATURED JOB EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >> A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions […]
Friday July 11, 2025 IN THE NEWS Pretty, pretty, pretty good! HBO has greenlit a sketch comedy show from Larry David and President Barack Obama. The untitled half-hour limited series, created by David and longtime collaborator Jeff Schaffer, will take a humorous look at American history in celebration of the nation’s upcoming 250th anniversary. […]
A CYNOPSIS MESSAGE FROM OMEDA Thursday July 10, 2025 IN THE NEWS X no longer marks the spot for Linda Yaccarino. “After two incredible years, I’ve decided to step down as CEO of X,” posted Yaccarino on the social media platform. “When @elonmusk and I first spoke of his vision for X, […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5