A CYNOPSIS MESSAGE FROM OMEDA Monday November 24, 2025 A growing share of US adults report using Instagram, TikTok, WhatsApp and Reddit, but YouTube reigns supreme, with 84% of respondents saying they use the platform. That comes from a new Pew Research Center study, which found Instagram use has grown […]
Monday November 24, 2025 IN THE NEWS Audiences want short-form vertical video to extend beyond social media, according to a survey commissioned by Media.net. Key findings in the report include: · 73% of consumers watch multiple times per day (41% a few times daily, 32% multiple times per hour). · 69% watch while relaxing […]
Sunday November 23, 2025 CONVERGENT TV WORLD AWARDS 2026 The Awards Defining the Next Chapter of Media Today’s media landscape moves at the speed of screens—linear, streaming, digital, gaming, DOOH, and emerging platforms all merging into one powerful ecosystem. With categories spanning creative excellence, advanced data strategy, cross-screen performance, and next-gen monetization, these awards celebrate […]
Friday November 21, 2025 IN THE NEWS HBO has renewed “The Chair Company” and “I Love LA” for second seasons. “The Chair Company” is pacing as HBO’s top freshman comedy in platform history, with the season averaging 3.3 million Live+3cross-platform viewers, while “I Love LA” ranks as HBO’s second top freshman comedy ever, averaging […]
A CYNOPSIS MESSAGE FROM OMEDA Thursday November 20, 2025 IN THE NEWS Major League Baseball has inked new media rights deals with NBC, Netflix and ESPN. Sunday night games will move from ESPN to NBC Sports, which also nabbed ESPN’s Wild Card rights. Netflix will have the annual Home Run Derby, along […]
Audience expectations are shifting faster than ever, and broadcasters are under pressure to move beyond traditional ratings to truly understand who their viewers are—and what keeps them engaged. Opportunity is knocking, but few are answering. TV Execs see first-party data as a growth driver, yet most aren’t leveraging it to create real audience value or […]
Wednesday November 19, 2025 CONVERGENT TV WORLD 2026 Your Free VIP Access to the Future of Video At Convergent TV World 2026, industry leaders break down the shifts redefining cross-screen advertising—from converged planning and measurement to creative innovation and privacy-first strategies. If you’re a brand or agency, complimentary VIP Passes are available. Apply today—space is […]
A CYNOPSIS MESSAGE FROM HALLMARK CHANNEL Wednesday November 19, 2025 IN THE NEWS AMC Networks has launched subscription streaming service All Reality, featuring over 2500 hours of reality programming from We TV and other AMC Networks brands. Programs include “Love After Lockup,” “The Braxtons,” and “Mama June,” among others, along with a […]
A CYNOPSIS MESSAGE FROM PREMION Tuesday November 18, 2025 IN THE NEWS Sinclair has been in discussions with rival broadcast station owner E.W. Scripps for several months regarding a “potential combination,” according to an SEC filing, and has acquired an 8.2% stake in the company. Scripps operates 60 local stations and owns […]
Monday November 17, 2025 Americans want Congress and state elected officials to protect digital tools that are essential to small business survival, according to a survey conducted by Echelon Insights and commissioned by Internet for Growth, a coalition representing small businesses, entrepreneurs and digital creators. Key findings from likely […]
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