Editions

10/06/25: Cynopsis Media Tech Update

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Monday October 6, 2025 Yahoo and Samsung News are partnering to expand the functionality of the Samsung News app. The upgrade introduces a new Sports tab and dedicated stock market module, powered by Yahoo Media Group. “Galaxy users turn to Samsung News multiple times a day for the latest headlines from the […]

10/05/25: Cynopsis Jobs

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Sunday October 5, 2025 CYNOPSIS SCREENSHIFT Inside the Minds of Media Buyers Who decides where the ad dollars go? Find out in this no-holds-barred session where top buyers and planners reveal how budgets are set and campaigns get built. Bring your questions and get real answers from Tim Hill (Initiative), Samantha Rose (Horizon Media), and […]

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Cynopsis 10/03/25: Spanish-Language Ads Pack a Punch

Friday October 3, 2025    IN THE NEWS NBCUniversal and Google struck a long-term distribution agreement that averts an NBCU blackout on YouTube TV. “Our new agreement with Google is a clear win for both our business and our viewers,” said Matt Schnaars, President of Platform Distribution & Partnerships at NBCUniversal. “We’ve secured long-term access […]

Cynopsis 10/02/25: Netflix Goes Solo for New Special

Thursday October 2, 2025    IN THE NEWS CTV ad spend is climbing, but confidence isn’t keeping pace. According to Gracenote’s Context Is King report, marketers are prioritizing brand-building objectives in their CTV campaigns but often rely on targeting tactics better suited for narrow audience segments. That misalignment is limiting reach and effectiveness and may […]

10/01/25: Cynopsis Jobs

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Wednesday October 1, 2025 CYNOPSIS SCREENSHIFT Step Into What’s Next. On Oct. 14, Cynopsis + C2HR will connect you directly with insider strategies that turn your job applications into offers. Two job seeker passes remain for $99. Get in the game! SAVE MY SPOT    FEATURED JOB NATIONAL SALES MANAGER>> HEARST MEDIA […]

Cynopsis 10/01/25: Prime Ups Its NBA Game

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Wednesday October 1, 2025    IN THE NEWS FuboTV shareholders have approved the streamer’s proposed merger with Disney’s Hulu + Live TV. Announced in January 2025, the deal – still subject to regulatory review – would give Disney a roughly 70% stake in Fubo. CEO David […]

09/29/25: Cynopsis Media Tech Update

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Monday September 29, 2025 YouTube introduced YouTube Labs, an initiative to explore the potential of AI. Experiment number one, now live: AI music hosts that share stories, fand trivia, and commentary about a user’s favorite music on the YouTube app. A limited number of US-based participants can test early prototypes and experiments. Platform-verified Instagram Reels […]

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