Tuesday February 24, 2026 IN THE NEWS Think small: US users spend more time per day watching microdramas on mobile apps than Netflix, Disney+ or Amazon Prime Video on mobile devices, according to Omdia’s analysis of 4Q25 mobile usage data. Omdia predicts that by year’s end, the US will account for […]
Monday February 23, 2026 The Convergent TV World conference, produced by AdExchanger, Cynopsis and the Chief Marketer Network, is taking place March 5-6 in New York City. Click here to register. “Transitional.” “Developing.” “Work-in-progress.” Those words describe the current state of TV and video convergence, according to industry experts. We asked 10 […]
Monday February 23, 2026 IN THE NEWS Donald Trump lashed out at Netflix board member and former national security advisor Susan Rice over the weekend, urging the streaming giant to remove her from its board. In a Saturday post on Truth Social, Trump called Rice “racist” and “Trump Deranged,” demanded that Netflix fire her […]
Sunday February 22, 2026 CONVERGENT TV WORLD 2026 Help Shape the Conversation Spend a minute sharing your insights on awareness, engagement, and conversion. Your answers will be featured at Convergent TV World (March 5–6). Plus, enter for a chance to win one of six $25 Amazon gift cards. TAKE THE SURVEY […]
Friday February 20, 2026 IN THE NEWS Things turned out just fine for US Senate candidate James Talarico. The politician’s scheduled interview on “The Late Show With Stephen Colbert,” yanked after what host Colbert described as pressure from CBS lawyers concerned over federal rules stipulating equal time for political parties, generated over 8 million […]
Thursday February 19, 2026 IN THE NEWS Netflix pacing to take nearly 10% of global CTV ad spend next year, with ad revenue forecast to double to $3 billion in 2026 and reach $8 billion by 2030, according to the latest Platform Insights report from WARC Media. “Netflix is expanding beyond […]
Wednesday February 18, 2026 IN THE NEWS Warner Bros. Discovery agreed to a seven-day window of deal talks with Paramount Skydance, after Paramount signaled it would raise its bid from $30 to $31 per share – or higher – if WBD reopens negotiations despite its existing agreement with Netflix. In a
Tuesday February 17, 2026 TOP MEDIA TECH NEWS Anthropic’s Super Bowl commercials for Claude AI won the Super Bowl in terms of consumer interest and online engagement, according to analytics provider Sprout Social. Anthropic’s commercials appear to mock the idea of running ads in AI chatbots or similar products that claim […]
A CYNOPSIS MESSAGE FROM PREMION Tuesday February 17, 2026 IN THE NEWS Warner Bros. Discovery is weighing whether to restart sale negotiations with hostile bidder Paramount Skydance, according to Bloomberg. Board members are debating if renewed discussions following Paramount’s revised offer could secure a stronger deal – or potentially […]
Sunday February 15, 2026 CONVERGENT TV WORLD 2026 Where Insight Turns Into Action Convergent TV World doesn’t end when sessions wrap. Attendees get access to Reverse Pitches, focused peer discussions, intentional networking, and a post-event Debrief to compare moves and pressure-test strategy. Built for leaders responsible for results. Secure your seat. REGISTER […]