SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]
Wednesday November 20, 2024 IN THE NEWS Broadcast viewing grew by 7% on October, accounting for 24% of total time spent watching television, its largest monthly share of TV since January, according to Nielsen’s The Gauge. Cable viewing finished the month with 26.3% of total TV usage, up 0.2%. Streaming viewership was flat compared […]
A CYNOPSIS MESSAGE FROM KARGO Tuesday November 19, 2024 How Kargo and Digitas Help Diverse Influencers and Content Creators Reach Broader Audiences By Maureen Morrison In recent years, there has been a concerted effort by Marketers to include diverse-owned publishers as part of their media buys after having been previously overlooked from lack […]
Tuesday November 19, 2024 IN THE NEWS Thirty-seven percent of respondents to a Pew Research Center Study who were between the ages of 18 and 29 said they “regularly get news” from influencers. That’s versus 21% of all Americans, regardless of age, and 26% of respondents aged 30-40. As for political leanings, Pew reported […]
Monday November 18, 2024 X competitor Bluesky is getting a big bump as X users flee Elon Musk’s social media platform post-election. Bluesky has grown from about nine million users in September to 15 million last week, reaching the #2 spot among iPhone apps last Monday, up from #27 on November 6. But while some […]
Monday November 18, 2024 IN THE NEWS Conan O’Brien will host the 97th Oscars, his first time hosting the broadcast. “America demanded it, and now it’s happening: Taco Bell’s new Cheesy Chalupa Supreme. In other news, I’m hosting the Oscars,” said O’Brien. The awards show airs March 2 at 7p on ABC. Walt Disney […]
SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]
Friday November 15, 2024 IN THE NEWS Craig Melvin will join Savannah Guthrie as co-host of NBC’s “Today” after the January 10 exit of Hoda Kotb. Melvin was named news anchor of today in 2018, and co-host of “Third Hour of Today” in 2019. Disney reported its fiscal fourth quarter ended with over 120 […]
Thursday November 14, 2024 IN THE NEWS Charter Communications has reached a deal to acquire John Malone’s Liberty Broadband in an all-stock transaction. Liberty Broadband, which has been public since September about its aspirations to merge with Charter, owns 26% of Charter shares. The news comes with the announcement that Liberty Media is spinning […]
SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]
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