Monday February 24, 2025 X introduced two AI-powered advertising tools for brands. Creation tool “Prefill with Grok” enable users to enter their website URL, and have Grok analyze the content and produce a ready-to-use ad. “Analyze Campaign with Grok” offers “a clear, AI-driven breakdown of how your ads are performing, empowering you to refine your […]
Monday February 24, 2025 IN THE NEWS Fox has renewed “The Quiz with Balls” for a second season. The game show was last summer’s top new series among Adults 18-49. “During its first season, ‘The Quiz with Balls’ really broke through, thanks to a mix of engaging playability, comedic physical stakes, and our terrific […]
Sunday February 23, 2025 Content Developers Clean Up Pay among content developers increased steadily in 2024, with executives capturing the largest raises. Among connectivity providers, compensation growth was moderate. Base salary increases were smaller than last year, but bonuses and long-term incentives pushed total compensation higher for management and salaried employees. That’s according to the […]
Friday February 21, 2025 IN THE NEWS The fiftieth season of NBC’s “Saturday Night Live” has been very, very good to Peacock, generating an estimated $50 million in subscriber revenue in 2024, according to Parrot Analytics’ Streaming Economics data. In the fourth quarter of 2024, “SNL” drew $18.4 million in subscriber revenue for the […]
Thursday February 20, 2025 IN THE NEWS Adrienne Roark is leaving CBS News at the end of February, seven months after being promoted to the position of President of Editorial and Newsgathering. Roark told staffers she is taking a role at Tegna. She exits as Paramount Global is grappling with a $20 billion lawsuit […]
Wednesday February 19, 2025 FEATURED JOB DIGITAL MEDIA PLANNER/BUYER >> BEACON MEDIA GROUP/ LYNDHURST, NJ: Management of paid social media campaigns, strong written & verbal communication skills, knowledge of various targeting methodologies, and basic understanding of traditional media. Familiarity with media planning and buying software. Proficient in website analytics tools. Experience in pixel implementation […]
Wednesday February 19, 2025 IN THE NEWS CBS handed a straight-to-series order for a “Blue Bloods” spinoff titled “Boston Blue,” starring Donnie Wahlberg, for the 2025-26 season. Wahlberg will reprise his role as NYPD officer Danny Reagan as he takes a position with Boston PD. “Boston Blue” is produced by CBS Studios in association […]
Tuesday February 18, 2025 IN THE NEWS YouTube TV subscribers still have access to Paramount Global’s stable of networks – for now. The companies reached an eleventh hour temporary deal on Thursday night keeping CBS, Nickelodeon, MTV and more on the air. But with just a month to go before March Madness, and April’s […]
Sunday February 16, 2025 FEATURED JOB VICE PRESIDENT, POLITICAL SALES >> NEXSTAR MEDIA GROUP, INC./WASHINGTON, DC: Lead the company’s political advertising revenue across its dynamic portfolio of broadcast stations. Responsible for developing sales strategies tailored to the fast-paced, high-stakes political advertising market. You will possess an understanding of the political advertising landscape, and the […]
Friday February 14, 2025 Cynopsis will not publish Monday, in observance of President’s Day. IN THE NEWS Democratic senators sent a letter to FCC Chairman Brendan Carr accusing him of weaponizing the agency, one example being the investigation into CBS over its editing of a “60 Minutes” interview with Kamala Harris. Sen. Ed Markey […]
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