SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]
A CYNOPSIS MESSAGE FROM HALLMARK CHANNEL Hallmark Channel’s Countdown to Christmas Starts Today! 40 All New Original Movies Will Bring Joy to Your World Hallmark Channel Often Imitated. Never Duplicated. Friday October 18, 2024 IN THE NEWS Seventy percent of March Madness viewers said they’d be willing to scan a QR code from an […]
A CYNOPSIS MESSAGE FROM CW SPORTS Record-breaking audiences are racing to the exclusive new home of the NASCAR Xfinity Series and WWE NXT on CW Sports! Get your front-row seat for all the action with the proud broadcaster of ACC and PAC-12 Football, Inside the NFL, and LIV Golf. JOIN THE MOMENTUM […]
SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]
Wednesday October 16, 2024 Teams led by DPAA Global, The Out of Home Advertising Association of America, Solomon Partners and Cycle for Survival are participating in Roadblock Cancer this week during Out of Home New York. Roadblock Cancer is part of a collaborative effort to support Memorial Sloan Kettering’s Cycle for Survival, a fundraising program […]
A CYNOPSIS MESSAGE FROM LOCALITY LOCALITY REACH+ UNLOCK THE POWER OF LOCAL Level up national campaigns with the impact of local reach: Plan, activate, and measure incremental local ad strategies. Combine streaming precision with broadcast reach for maximum results. Connect with local audiences in any U.S. DMA. Access 150+ premium streaming channels and 400+ broadcast […]
Tuesday October 15, 2024 IN THE NEWS Democratic presidential candidate Vice President Kamala Harris will sit down with Bret Baier for her first formal Fox News Channel interview on Wednesday, October 16. The talk will air during “Special Report with Bret Baier” at 6p. Harris is the first Democratic presidential candidate since Hillary Clinton […]
Monday October 14, 2024 X has dropped Unilever from its lawsuit, filed in August, against the World Federation of Advertisers and federation members. The lawsuit alleges that the defendants had conspired to withhold billions of ad dollars from Twitter/X after Elon Musk acquired it, to force the platform to maintain certain safety standards. In a […]
Monday October 14, 2024 IN THE NEWS Seeing the same ads over and over not only impacts the viewing experience, it can affect viewers’ perception of brands. In a study from the AD-ID and The Harris Poll, 59% of viewers report that seeing the same ads repeatedly leads to a negative impact on their […]
SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5