Tuesday November 19, 2024 IN THE NEWS Thirty-seven percent of respondents to a Pew Research Center Study who were between the ages of 18 and 29 said they “regularly get news” from influencers. That’s versus 21% of all Americans, regardless of age, and 26% of respondents aged 30-40. As for political leanings, Pew reported […]
Monday November 18, 2024 X competitor Bluesky is getting a big bump as X users flee Elon Musk’s social media platform post-election. Bluesky has grown from about nine million users in September to 15 million last week, reaching the #2 spot among iPhone apps last Monday, up from #27 on November 6. But while some […]
Monday November 18, 2024 IN THE NEWS Conan O’Brien will host the 97th Oscars, his first time hosting the broadcast. “America demanded it, and now it’s happening: Taco Bell’s new Cheesy Chalupa Supreme. In other news, I’m hosting the Oscars,” said O’Brien. The awards show airs March 2 at 7p on ABC. Walt Disney […]
SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]
Friday November 15, 2024 IN THE NEWS Craig Melvin will join Savannah Guthrie as co-host of NBC’s “Today” after the January 10 exit of Hoda Kotb. Melvin was named news anchor of today in 2018, and co-host of “Third Hour of Today” in 2019. Disney reported its fiscal fourth quarter ended with over 120 […]
Thursday November 14, 2024 IN THE NEWS Charter Communications has reached a deal to acquire John Malone’s Liberty Broadband in an all-stock transaction. Liberty Broadband, which has been public since September about its aspirations to merge with Charter, owns 26% of Charter shares. The news comes with the announcement that Liberty Media is spinning […]
SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]
A CYNOPSIS MESSAGE FROM HALLMARK CHANNEL Two Epic Seasons Collide: Hallmark Channel’s Countdown to Christmas + NFL’s Kansas City Chiefs with the Original Movie Premiere on November 30 Holiday Touchdown: A Chiefs Love Story Countdown to Christmas Scores with Loyal Fans All Season Often Imitated. Never Duplicated. Wednesday November 13, 2024 IN THE NEWS […]
Tuesday November 12, 2024 IN THE NEWS Bobby Flay has signed a new exclusive multi-year deal with Food Network and will continue to take an active role in the development and production of his own series through his Rock Shrimp Productions. “Bobby Flay’s long standing relationship with Food Network is immeasurable. He captivates our […]
Monday November 11, 2024 Just in time for the holidays, Xumo has teamed up with Target to offer Hisense Xumo TVs, a budget-friendly 4K UHD smart TV. Hisense Xumo TVs will launch starting next week, available in 55” and 65” models and be priced at $249.99 and $359.99, respectively. “The growing fragmentation of content on […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5