Thursday April 3, 2025 IN THE NEWS QVC Group announced a deal with TikTok that will have 24/7 live shopping streams featuring QVC brands and talent on the platform. “Our agreement will be a catalyst to transform shopping and discovery, not only for QVC Group and TikTok Shop, but also for social shopping at […]
Wednesday April 2, 2025 FEATURED JOB ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST FUTURE TODAY REMOTE Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well […]
A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment Television Allows You to Increase Reach and Efficiency FETV gives you access to a unique audience with low duplication The majority of our audience does not watch networks with similar audience compositions Source Wednesday April 2, 2025 IN THE NEWS The Coalition […]
Tuesday April 1, 2025 IN THE NEWS A bipartisan group of former FCC chairs and commissioners have filed comments objecting to the current FCC’s investigation into allegations of “news distortion” by CBS for a “60 Minutes” interview with Kamala Harris last fall. “By reopening this complaint, the Commission is signaling to broadcasters that it […]
Monday March 31, 2025 In a post on Friday, Elon Musk said his artificial intelligence company, xAI, has acquired X. “xAI and X’s futures are intertwined,” wrote Musk. “Today, we officially take the step to combine the data, models, compute, distribution and talent.” The deal values xAI at $80 billion, and X at $33 billion, […]
A CYNOPSIS MESSAGE FROM LOCALITY LOCALITY’S LOCAL LIFTTM STUDY HOW LOCAL VIDEO CAMPAIGNS INCREASE CONSUMER ACTION Unlock the power of local: 71% of U.S. TV viewers EXPECT advertising to be localized 81% of Gen Z and younger millennials (ages 18-34) share this local expectation TV viewers are 4X more likely to trust brands with local […]
Sunday March 30, 2025 FEATURED JOB DIRECTOR, AD MARKETING & SALES >> THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships […]
Friday March 28, 2025 IN THE NEWS iSpot has launched a business outcome solution, Outcomes at Scale, aimed at helping the buy and sell side gain rapid insights into performance and share a common metric that proves the value of investment. Paramount, a longtime customer and product collaborator of iSpot, is the first to […]
Thursday March 27, 2025 IN THE NEWS Magna revised its 2025 US ad spend outlook down six-tenths of a percentage point from its forecast in December, due a bearish stock market and a drop in consumer confidence. The new projection is a rise of 4.3% for the year, down from 4.9%. “Confidence plays a […]
Wednesday March 26, 2025 FEATURED JOB DIRECTOR, AD MARKETING & SALES >> THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships […]