Editions

Cynopsis 04/03/25: Mattel thinks FAST

Mattel thinks FAST

Thursday April 3, 2025    IN THE NEWS QVC Group announced a deal with TikTok that will have 24/7 live shopping streams featuring QVC brands and talent on the platform. “Our agreement will be a catalyst to transform shopping and discovery, not only for QVC Group and TikTok Shop, but also for social shopping at […]

04/02/25: Cynopsis Jobs

Interview

Wednesday April 2, 2025    FEATURED JOB ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST FUTURE TODAY REMOTE Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well […]

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Cynopsis 04/01/25: Jason Momoa drama gets Apple TV+ debut date

Jason Momoa drama gets Apple TV+ debut date

Tuesday April 1, 2025    IN THE NEWS A bipartisan group of former FCC chairs and commissioners have filed comments objecting to the current FCC’s investigation into allegations of “news distortion” by CBS for a “60 Minutes” interview with Kamala Harris last fall. “By reopening this complaint, the Commission is signaling to broadcasters that it […]

03/31/25: Cynopsis Media Tech Update

nfl tech

Monday March 31, 2025 In a post on Friday, Elon Musk said his artificial intelligence company, xAI, has acquired X. “xAI and X’s futures are intertwined,” wrote Musk. “Today, we officially take the step to combine the data, models, compute, distribution and talent.” The deal values xAI at $80 billion, and X at $33 billion, […]

Cynopsis 03/31/25: Adult Swim renews “Common Side Effects”

Adult Swim renews "Common SIde Effects"

A CYNOPSIS MESSAGE FROM LOCALITY LOCALITY’S LOCAL LIFTTM STUDY HOW LOCAL VIDEO CAMPAIGNS INCREASE CONSUMER ACTION Unlock the power of local: 71% of U.S. TV viewers EXPECT advertising to be localized 81% of Gen Z and younger millennials (ages 18-34) share this local expectation TV viewers are 4X more likely to trust brands with local […]

03/30/25: Cynopsis Jobs

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Sunday March 30, 2025    FEATURED JOB DIRECTOR, AD MARKETING & SALES >> THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships […]

Cynopsis 03/27/25: Scooby-Doo is headed to Netflix

Scooby-doo is headed to Netflix

Thursday March 27, 2025    IN THE NEWS Magna revised its 2025 US ad spend outlook down six-tenths of a percentage point from its forecast in December, due a bearish stock market and a drop in consumer confidence. The new projection is a rise of 4.3% for the year, down from 4.9%. “Confidence plays a […]

03/26/25: Cynopsis Jobs

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Wednesday March 26, 2025    FEATURED JOB DIRECTOR, AD MARKETING & SALES >> THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships […]

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