Tuesday November 26, 2024 Good morning! It’s Tuesday, November 26, and this is your monthly Cynopsis sports newsletter. NBA, WARNER BROS. DISCOVERY SHAKE HANDS The legal dispute between the NBA and Warner Bros. Discovery has been resolved. WBD and TNT Sports previously argued that they reserved the right to match any agreement the […]
Tuesday November 26, 2024 IN THE NEWS If your Outlook was glitchy yesterday, you weren’t alone. A major outage at Microsoft impacted users of Outlook and Exchange emails, due to what the company called “a recent change.” While Microsoft initially reported that about 98% of its “affected environments” had been fixed by noon, that […]
Monday November 25, 2024 The Justice Department asked the federal judge overseeing an antitrust case against Google to order the company to sell off its Chrome browser; to allow websites to opt out of having data trained by its Google’s AI models; and either have Google divest its Android phones business or have the court […]
CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY WBD Brings Shoppable Entertainment to Streaming with Powerful New Ad Solutions: MOMENTS and SHOP WITH MAX Introducing MOMENTS and SHOP WITH MAX, two new story-driven contextual solutions that redefine how audiences discover and engage with products, creating deeper connections between brands and our iconic portfolio of premium content on […]
COUNSEL, LEGAL & BUSINESS AFFAIRS MLB NETWORK SECAUCUS, NJ Responsible for a variety of matters, including services agreements, production related agreements, talent agreements, software and other technology related agreements, licensing and programming agreements, third party rights clearances, distribution agreements, contract summaries, confidentiality, and general contract matters. Full info HERE […]
Friday November 22, 2024 IN THE NEWS Fox Entertainment and Hulu have extended their partnership in a deal that runs through 2029. “The Simpsons,” “The Masked Singer” and more will continue to be available to stream on Hulu the day after their linear telecast, and Fox and Hulu will continue to share joint branding […]
Thursday November 21, 2024 IN THE NEWS Comcast plans to spin off NBCUniversal cable networks MSNBC, CNN, USA, Oxygen, E!, Syfy and Golf Channel into a separate company. “The transaction will be structured as a tax-free spin to existing shareholders,” said Comcast President Mike Cavanagh in an internal memo, estimating the transition will take […]
SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]
Wednesday November 20, 2024 IN THE NEWS Broadcast viewing grew by 7% on October, accounting for 24% of total time spent watching television, its largest monthly share of TV since January, according to Nielsen’s The Gauge. Cable viewing finished the month with 26.3% of total TV usage, up 0.2%. Streaming viewership was flat compared […]
A CYNOPSIS MESSAGE FROM KARGO Tuesday November 19, 2024 How Kargo and Digitas Help Diverse Influencers and Content Creators Reach Broader Audiences By Maureen Morrison In recent years, there has been a concerted effort by Marketers to include diverse-owned publishers as part of their media buys after having been previously overlooked from lack […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5