Wednesday January 22, 2025 IN THE NEWS YouTube, Netflix, and Amazon Prime Video broke records for total TV viewing share for December, according to Nielsen’s monthly snapshot, The Gauge. YouTube rose to an 11.1% share; Netflix reached 8.5% (helped by its two Christmas Day NFL games, season two of “Squid Game,” and film “Carry-On”); […]
Tuesday January 21, 2025 IN THE NEWS Nexstar Media Group and Altice USA struck a carriage deal that restored Nexstar stations and NewsNation to subscribers of Altice-owned Optimum TV, in time for the weekend’s NFL playoffs. Nexstar stations were removed from Optimum on January 10. Optimum has yet to strike a deal with MSG […]
Monday January 20, 2025 Well, that was quick. About 12 hours after TikTok went dark – “Sorry, TikTok isn’t available right now,” read a message from the company as a January 19 ban went into effect – service was being restored. The reversal came after then-president-elect Trump said he would issue an executive order to […]
Sunday January 19, 2025 FEATURED JOB SALES LEAD – AGENCY PARTNERSHIPS UPWAVE NEW YORK, NY Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and […]
Friday January 17, 2025 Cynopsis will not publish on Monday, Martin Luther King Jr Day. IN THE NEWS Fox Sports and LIV Golf inked a multi-year media rights agreement that brings live coverage of LIV Golf League competition to US viewers beginning next month with the start of LIV Golf’s third official League season. […]
Thursday January 16, 2025 IN THE NEWS TikTok’s US employees don’t need to panic (yet) about the law that calls for the Chinese-owned video app to be banned due to security concerns. “Your employment, pay and benefits are secure, and our offices will remain open, even if this situation hasn’t been resolved before the […]
Wednesday January 15, 2025 While the degree of employee engagement predicts outcomes like quality of work and profitability, US employee engagement dipped to a 10-year low in 2024, according to Gallup’s annual update. Gallup research attributes the decline to broken management practices; challenges from hybrid and remote work transitions; rapid organizational change; and new expectations. […]
Wednesday January 15, 2025 IN THE NEWS Four days after the demise of Venu Sports, DirecTV launched a skinny bundle of 40 sports and broadcast channels, MySports, priced at $69.99 per month. DirecTV has distribution agreements with media companies including Disney, Fox Corp., Warner Bros. Discovery and NBCUniversal, as well as networks from the […]
Tuesday January 14, 2025 IN THE NEWS While over 70% of consumers are familiar with the term “generative AI,” and 57% say they’ve used a generative AI product like ChatGPT, only 18% are “very confident” they could explain to someone else what generative AI is or how it works, according to Hub study “AI […]
Monday January 13, 2025 Mark Zuckerberg defended Meta’s elimination of its fact-checking program during a three-hour interview on Joe Rogan’s podcast last week. The company succumbed to “massive, massive institutional pressure to basically start censoring content on ideological grounds” after the 2016 election and Brexit in the UK, said the Meta CEO, adding that he […]
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