Monday March 24, 2025 IN THE NEWS Digital and linear advertising rep firm Viamedia announced the acquisition of LocalFactor, a digital advertising company specializing in omnichannel programmatic advertising solutions. “By combining LocalFactor’s expertise in omnichannel, locally optimized-data-driven digital campaigns with Viamedia’s expansive linear TV and digital ad infrastructure, we are creating a powerhouse in […]
Sunday March 23, 2025 Spectrum reports its Education Benefit, which covers 100% of tuition costs upfront for full-time employees pursuing select online degree and certificate programs, has driven career mobility and retention amongst its workforce since launching in August 2023. Employees enrolled in Spectrum’s Education Benefit have received promotions at a rate 24% higher than […]
SPORTS MEDIA AWARDS: ENTRIES CLOSING SUNDAY You have three days left to submit your entry for the 2025 Sports Media Awards. Align yourself with the big players in the industry already confirmed as luminaries: Aflac, Mets, Togethxr, Momentum and Professional Bull Riders. Check out the categories Friday March 21, 2025 IN […]
Thursday March 20, 2025 IN THE NEWS Paramount+ has ordered a third season of “School Spirits,” to launch in 2026. No surprise there – season two of the drama debuted to an average audience of 3.9 million in its first 28 days, a 94% lift rom the season one premiere. ABC News is restructuring […]
Wednesday March 19, 2025 FEATURED JOB DIRECTOR, AD MARKETING & SALES >> THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships […]
A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Come Home to Family Entertainment Television FETV ranks 4th in Total Audience time spent viewing • Low duplication with other nets • Brand-safe ad environment • Engaged viewers Source Wednesday March 19, 2025 IN THE NEWS Half of Gen Z viewers admit to streaming […]
Tuesday March 18, 2025 CTV Connect 2025: Key Takeaways from the Industry’s Leaders By E.B. Moss Connected TV (CTV) is no longer the future—it’s the present. Over two packed days at CTV Connect, media leaders, brand marketers, and tech innovators gathered to cheer the industry’s opportunities and address the obstacles, from transparency and measurement gaps […]
Tuesday March 18, 2025 IN THE NEWS Faced with so many streaming services, viewers are having a hard time determining what differentiates one from another. That’s according to Hub Entertainment Research’s “Evolution of Branding” study, which looks at how branding of networks, providers, and shows impact what viewers choose to watch. Many major streaming […]
Monday March 17, 2025 Google is upgrading Google Assistant users on mobile to Gemini later this year. “When we launched Google Assistant in 2016, natural language processing and voice recognition technology unlocked a more natural way to get help from Google,” said the company in a blog post on Friday. “Nearly a decade later, we’re […]
Monday March 17, 2025 IN THE NEWS “Ted Lasso” has been renewed for a fourth season by Apple TV+, with Jason Sudeikis reprising his role as Coach Ted Lasso. “’Ted Lasso’ has been nothing short of a juggernaut, inspiring a passionate fanbase all over the world, and delivering endless joy and laughter, all while […]
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