Sunday June 1, 2025 FEATURED JOB DIGITAL MEDIA BUYER >> FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking […]
Friday May 30, 2025 IN THE NEWS YouTube accounted for an estimated 24% of US CTV streaming minutes as of April 2025, according to MoffettNathanson Research. Factor in minutes viewed on YouTube TV and the total is 28%, versus 15% for runner-up Netflix. In 1Q25, YouTube had 27% total share and Netflix, 17%. “Just […]
Thursday May 29, 2025 IN THE NEWS WPP is going all in on AI with the launch of WPP Media, replacing GroupM as the name of WPP’s global media company. WPP Media is connected with WPP’s global agency networks and capabilities through WPP Open, WPP’s AI-enabled marketing system, creating an advanced platform for scaled […]
Wednesday May 28, 2025 FEATURED JOB DIGITAL MEDIA BUYER >> FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking […]
Wednesday May 28, 2025 IN THE NEWS CBS has added “Comics Unleashed with Byron Allen” to its late-night lineup for the 2025-2026 season. The Allen-hosted comedy talk show, with a rotating panel of comedians that includes Kevin Hart, Sebastian Maniscalco, Howie Mandel and Tiffany Haddish, to name a few, will air back-to-back, […]
Tuesday May 27, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. Hope it was a great Memorial Day Weekend for everyone! UPFRONT(S) AND PERSONAL The early days of May are reserved for networks and their leadership to show off what they have in store for the upcoming year […]
A CYNOPSIS MESSAGE FROM SCREENVISION MEDIA Record Breaking Memorial Day in Cinema! Over the holiday weekend, ~24M+ moviegoers showed up for Lilo & Stitch (~17M) and Mission Impossible (~7M). Cinema brings families and Gen Z together, fully focused & emotionally engaged. In 2024, 90% of Gen Z went to the movies. Families will buy 445M+ […]
Sunday May 25, 2025 FEATURED JOB DIGITAL MEDIA BUYER >> FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking […]
Friday May 23, 2025 Cynopsis will not publish Monday, May 26, in observance of Memorial Day. IN THE NEWS The NFL dominates US sports viewership, according to a study from Involved Media, which found 79% of respondents follow the league. Next came college football (52%), MLB (49%) and the NBA (49%). The research also […]
Thursday May 22, 2025 IN THE NEWS FOX News filed a motion accusing nearly two dozen executives and sales personnel from voting technology company Smartmatic of intentionally concealing, destroying, and dissembling evidence related to their lawsuit. “On the eve of filing of this lawsuit, and while the US Department of Justice was investigating Smartmatic […]
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