Friday February 7, 2025 IN THE NEWS Time spent streaming was up 56% year-over-year, but it wasn’t necessarily at the expense of linear, which grew 8%, according to Samba TV’s “State of Viewership Report” for the second half of 2024. Streaming was buoyed by popular TV series and an increase in live sports events. […]
Thursday February 6, 2025 IN THE NEWS As requested, CBS News handed over the unedited video and transcript of its “60 Minutes” interview with Kamala Harris to the FCC – and the FCC made it public. The interview is the source of a lawsuit by then-presidential candidate Donald Trump, and its attendant FCC inquiry. […]
Interested in moderating a roundtable this fall? We need leaders comfortable with subject matter including media planning, buying, leveraging ai, cross-platform measurement and more. SUBMIT MY INTEREST Wednesday February 5, 2025 FEATURED JOB VICE PRESIDENT, POLITICAL SALES >> NEXSTAR MEDIA GROUP, INC./WASHINGTON, DC: Lead the company’s political advertising revenue across its […]
Wednesday February 5, 2025 IN THE NEWS AMC Networks kicked off its Upfront on Tuesday with a technology breakfast, where the company unveiled AMCN Outcomes, a feature built into its Audience+ data and insights platform. The tool allows advertising partners to view the performance of their campaigns, across all platforms, in real-time based on […]
Interested in moderating a roundtable this fall? We need leaders comfortable with subject matter including media planning, buying, leveraging ai, cross-platform measurement and more. SUBMIT MY INTEREST Tuesday February 4, 2025 IN THE NEWS After a four-month standoff, Paramount Global signed a multi-year contract with Nielsen. The deal includes measurement for […]
Monday February 3, 2025 Sweet 16: Apple reported record-breaking sales for 4Q24, the first full quarter its new iPhone 16 models were available. While iPhone sales were $69.1 billion, a tad down from $69.7 billion recorded the same period in 2023, CEO Tim Cook noted, “We’ve never seen a higher level of upgraders before. The […]
Monday February 3, 2025 IN THE NEWS NBC News anchor Chuck Todd has left the building. Todd joined NBC News as political director in 2007, and served as moderator on “Meet the Press” from 2014-23. “There’s never a perfect time to leave a place that’s been a professional home for so long, but I’m […]
Sunday February 2, 2025 FEATURED JOB VICE PRESIDENT, POLITICAL SALES >> NEXSTAR MEDIA GROUP, INC./WASHINGTON, DC: Lead the company’s political advertising revenue across its dynamic portfolio of broadcast stations. Responsible for developing sales strategies tailored to the fast-paced, high-stakes political advertising market. You will possess an understanding of the political advertising landscape, and the […]
Friday January 31, 2025 IN THE NEWS Comcast’s 4Q24 revenue of $31.9 billion beat analysts’ expectations, with Peacock revenue rising 28%, to $1.3 billion. The company lost 311,000 domestic video customers – better than the year-ago 389,000 – to wrap the year with 12.5 million. Full year results were “the best financial performance in […]
Thursday January 30, 2025 IN THE NEWS Fox has secured a record-breaking $8 million for at least 10 of its 30-second Super Bowl ads. The network had originally fetched upwards of $7 million per spot, already a record, and by November inventory for the Big Game was sold out. But a higher than usual […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5