Tuesday February 18, 2025 IN THE NEWS YouTube TV subscribers still have access to Paramount Global’s stable of networks – for now. The companies reached an eleventh hour temporary deal on Thursday night keeping CBS, Nickelodeon, MTV and more on the air. But with just a month to go before March Madness, and April’s […]
Sunday February 16, 2025 FEATURED JOB VICE PRESIDENT, POLITICAL SALES >> NEXSTAR MEDIA GROUP, INC./WASHINGTON, DC: Lead the company’s political advertising revenue across its dynamic portfolio of broadcast stations. Responsible for developing sales strategies tailored to the fast-paced, high-stakes political advertising market. You will possess an understanding of the political advertising landscape, and the […]
Friday February 14, 2025 Cynopsis will not publish Monday, in observance of President’s Day. IN THE NEWS Democratic senators sent a letter to FCC Chairman Brendan Carr accusing him of weaponizing the agency, one example being the investigation into CBS over its editing of a “60 Minutes” interview with Kamala Harris. Sen. Ed Markey […]
Thursday February 13, 2025 IN THE NEWS Super Bowl LIX generated over $800 million in gross revenue from advertising sales across platforms, with record pricing for the sold-out game, reports Fox. The match-up peaked at 137.7 million viewers in the second quarter, according to Nielsen; pregame coverage averaged 23.4 million; and the Apple Music […]
Wednesday February 12, 2025 FEATURED JOB VICE PRESIDENT, POLITICAL SALES >> NEXSTAR MEDIA GROUP, INC./WASHINGTON, DC: Lead the company’s political advertising revenue across its dynamic portfolio of broadcast stations. Responsible for developing sales strategies tailored to the fast-paced, high-stakes political advertising market. You will possess an understanding of the political advertising landscape, and the […]
Wednesday February 12, 2025 IN THE NEWS For the first time, YouTube is getting more total US viewership on television sets than on mobile, shared CEO Neal Mohan in his annual letter to the YouTube community. “In two decades, YouTube has transformed culture through video and built a thriving creative economy,” posted Mohan. “Today’s […]
Tuesday February 11, 2025 IN THE NEWS Viewership for the Super Bowl averaged 137.7 million, according to an AdImpact estimate. Peak viewership hit 152.4 million viewers at 8:16p, just before the halftime show. Linear accounted for 51% of all viewership, including 10% from Fox Deportes. Streaming made up for 49%, up from 41.5% last […]
Interested in moderating a roundtable this fall? We need leaders comfortable with subject matter including media planning, buying, leveraging ai, cross-platform measurement and more. SUBMIT MY INTEREST Monday February 10, 2025 President Trump is dropping his lawsuit against Twitter, filed after he was banned from the platform over the storming of the […]
A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY At TNT Sports, There’s No Offseason… Check-out what’s coming up on our roster: *2025 NCAA Men’s March Madness *Roland Garros (French Open) *MLB on TBS *NBA Playoffs *NHL Stanley Cup Playoffs *NHL Stanley Cup Final *NASCAR *NCAA Big 12 Conference Football — TNT | TBS | truTV | […]
Sunday February 9, 2025 FEATURED JOB VICE PRESIDENT, POLITICAL SALES >> NEXSTAR MEDIA GROUP, INC./WASHINGTON, DC: Lead the company’s political advertising revenue across its dynamic portfolio of broadcast stations. Responsible for developing sales strategies tailored to the fast-paced, high-stakes political advertising market. You will possess an understanding of the political advertising landscape, and the […]
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