A CYNOPSIS MESSAGE FROM LOCALITY Tuesday April 15, 2025 IN THE NEWS Fox News’ Greg Gutfeld (“Gutfeld!”) will host three-part game show, “Greg Gutfeld’s What Did I Miss?”, for streamer Fox Nation. In the show, contestants are put in isolation, then asked which headlines are real and which are fake. “For these […]
Monday April 14, 2025 Google hit Las Vegas for its Google Cloud Next 25 event, showcasing the practical implications of AI for businesses and developers. Among the announcements: · an upgrade to the AI Hypercomputer architecture, the engine driving Google’s AI, for better performance, efficiency and cost-effectiveness · a preview launch of the text-to-music model […]
Monday April 14, 2025 IN THE NEWS When it comes to advertising, the NCAA Tournament Championship game scored for advertisers. The nail-biter was 155% more effective than the average primetime program (42% year-over-year increase), according to calculations from EDO – advertisers would need to place about 82 primetime ads to generate as much engagement […]
Sunday April 13, 2025 FEATURED JOB ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST FUTURE TODAY REMOTE Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well […]
Friday April 11, 2025 IN THE NEWS Sony had the right to terminate its distribution deal with CBS for syndicated game shows “Jeopardy!” and “Wheel of Fortune,” ruled an LA Superior Court. CBS’s bid for a court order that would have temporarily blocked Sony’s taking over distribution was denied. “Sony can begin distributing the […]
Thursday April 10, 2025 IN THE NEWS Disney Advertising reports its biddable and programmatic ad inventory is now available across Canada, Latin America and select European regions, a move helped by an extension of Disney’s deal with Magnite. “Our job is to create value for our agency and brand partners,” said Jamie Power, SVP […]
A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Wednesday April 9, 2025 Advertisers Continue to Come Home To Family Entertainment Television By Cathy Olson Between ever-shifting targets in the connected TV realm, escalating CPMs, and continued mergers and consolidation, navigating today’s television landscape can be an exercise in uncertainty for advertisers. That’s why a […]
Wednesday April 9, 2025 FEATURED JOB ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST FUTURE TODAY REMOTE Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well […]
A CYNOPSIS MESSAGE FROM PREMION PREMION Premium CTV/OTT Advertising In 2025, without the added benefit of political spending, local CTV/OTT spending will reach $2.9 billion for a 13.7% YoY growth. Revised for 2025! PREMION & BIA SPECIAL REPORT The Streaming TV Playbook Winning Strategies for Marketers in a Shifting Advertising Marketplace DOWNLOAD […]
A CYNOPSIS MESSAGE FROM A+E Global Media From Content to Connection to Conversion A+E transforms valuable moments of attention into consumer action Join us for hours of new content across platforms: Jim Thorpe: Lit by Lightning | Clemente Alone | Duck Dynasty: The Revival The Mother Flip | Cake Toppers Dance Moms: A New Era […]
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