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Cynopsis 04/23/25: “Can You Keep a Secret?” hits the States

"Can You Keep a Secret?" hits the States

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment Television Allows You to Increase Reach and Efficiency FETV gives you access to a unique audience with low duplication The majority of our audience does not watch networks with similar audience compositions Source Wednesday April 23, 2025    IN THE NEWS YouTube captured […]

REELZ Turning: A Strategic Evolution and Scott Kohn’s Vision

A CYNOPSIS MESSAGE FROM REELZ Tuesday April 22, 2025 REELZ Turning: A Strategic Evolution and Scott Kohn’s Vision REELZ Bucks the Trend By E.B. Moss We’ve all read that the “media landscape is ever-evolving.” We know that adaptability and innovation are essential for the video industry. How do you navigate change in positioning, […]

Cynopsis 04/22/25: Netflix orders new WWE series

Netflix orders new WWE series

Tuesday April 22, 2025    IN THE NEWS Streaming isn’t just an alternative to traditional TV – it’s the primary way Americans watch video content, according to Adtaxi’s “2025 Streaming TV Survey.” The report indicates 70% of US adults select a streaming service as their default viewing choice. Findings include: · 64.8% of US adults […]

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04/21/25: Cynopsis Media Tech Update

internet tech

Monday April 21, 2025 Nintendo moved the pre-order date for its hotly-anticipated Switch 2 video game device from April 9 to April 24. While the price of the product will remain at the previously-announced $449.99, the price of accessories will increase due to “changes in market conditions.” More price adjustments are possible depending on market […]

Cynopsis 04/21/25: Ad spend growth projected to slow down

Ad spend growth projected to slow down

Monday April 21, 2025    IN THE NEWS Ad spend growth is expected to slow to 1.8% growth in April-May, down from 5.8% year-over-year growth for 1Q25, due to macroeconomic uncertainty. That’s according to Guideline, a provider of advertising data, which notes there are still categories driving significant growth. Retail Media is up 18%, driven […]

04/20/25: Cynopsis Jobs

CLADS CAREER PIC SLIDER 2

Sunday April 20, 2025    FEATURED JOB ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST FUTURE TODAY REMOTE Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well […]

Cynopsis 04/18/25: Lee Corso retiring from ESPN after 38 years

Lee Corso retiring from ESPN after 38 years

Friday April 18, 2025    IN THE NEWS The US Department of Justice, which accused Google of operating as a monopoly in the advertising technology industry, has won its antitrust case. “Plaintiffs have proven that Google has willfully engaged in a series of anticompetitive acts to acquire and maintain monopoly power in the publisher ad […]

04/16/25: Cynopsis Jobs

Shaking Hands

Wednesday April 16, 2025    FEATURED JOB ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST FUTURE TODAY REMOTE Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well […]

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