A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment Television Allows You to Increase Reach and Efficiency FETV gives you access to a unique audience with low duplication The majority of our audience does not watch networks with similar audience compositions Source Wednesday April 23, 2025 IN THE NEWS YouTube captured […]
A CYNOPSIS MESSAGE FROM REELZ Tuesday April 22, 2025 REELZ Turning: A Strategic Evolution and Scott Kohn’s Vision REELZ Bucks the Trend By E.B. Moss We’ve all read that the “media landscape is ever-evolving.” We know that adaptability and innovation are essential for the video industry. How do you navigate change in positioning, […]
Tuesday April 22, 2025 IN THE NEWS Streaming isn’t just an alternative to traditional TV – it’s the primary way Americans watch video content, according to Adtaxi’s “2025 Streaming TV Survey.” The report indicates 70% of US adults select a streaming service as their default viewing choice. Findings include: · 64.8% of US adults […]
Monday April 21, 2025 Nintendo moved the pre-order date for its hotly-anticipated Switch 2 video game device from April 9 to April 24. While the price of the product will remain at the previously-announced $449.99, the price of accessories will increase due to “changes in market conditions.” More price adjustments are possible depending on market […]
Monday April 21, 2025 IN THE NEWS Ad spend growth is expected to slow to 1.8% growth in April-May, down from 5.8% year-over-year growth for 1Q25, due to macroeconomic uncertainty. That’s according to Guideline, a provider of advertising data, which notes there are still categories driving significant growth. Retail Media is up 18%, driven […]
Sunday April 20, 2025 FEATURED JOB ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST FUTURE TODAY REMOTE Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well […]
Friday April 18, 2025 IN THE NEWS The US Department of Justice, which accused Google of operating as a monopoly in the advertising technology industry, has won its antitrust case. “Plaintiffs have proven that Google has willfully engaged in a series of anticompetitive acts to acquire and maintain monopoly power in the publisher ad […]
Thursday April 17, 2025 IN THE NEWS CBS scored a win in its fight for distribution rights to “Jeopardy” when three California appellate judges signed an order that hit pause on last week’s ruling by a lower court judge that gave the show’s distribution rights to Sony Pictures Television. Sony, which terminated its distribution […]
Wednesday April 16, 2025 FEATURED JOB ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST FUTURE TODAY REMOTE Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well […]
A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment Television Allows You to Increase Reach and Efficiency FETV gives you access to a unique audience with low duplication The majority of our audience does not watch networks with similar audience compositions Source Wednesday April 16, 2025 IN THE NEWS Multiscreen TV […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5