Sunday June 22, 2025 FEATURED JOB DIGITAL MEDIA BUYER >> FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking […]
Friday June 20, 2025 IN THE NEWS Display prospecting ad costs dropped 27% year-over-year in Q1, highlighting a broader shift away from upper-funnel campaigns as economic uncertainty grows, according to AdRoll’s latest State of Digital Advertising Report. In contrast, the retargeting cost per mile (CPM) fell just 8%, signaling that brands are doubling down […]
Wednesday June 18, 2025 FEATURED JOB DIGITAL MEDIA BUYER >> FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking […]
Wednesday June 18, 2025 IN THE NEWS Streaming’s share of total television usage outpaced the combined share of broadcast and cable for the first time ever in May, according to Nielsen’s monthly The Gauge™ report. Streaming represented 44.8% of TV viewership, its largest share of viewing to date, while broadcast accounted for 20.1% of […]
A CYNOPSIS MESSAGE FROM PHILO A Better Way to Advertise on CTV Philo Ads makes premium CTV advertising accessible, scalable, and flexible! Find your audience on Philo! Featuring premium entertainment and lifestyle content from: AMC, A&E, MTV, BET, Discovery, HGTV, TLC, Lifetime, Hallmark, Paramount, and more! 100% owned and operated. Experience frictionless transactions, supply transparency, […]
Monday June 16, 2025 Entertainment studio Cineverse’s newly formed Cineverse Technology Group has officially launched CineSearch for Business, and AI-powered content search and discovery tool that is now available for commercial licensing to OEMs and streaming platforms. CineSearch was developed using Google Cloud’s Vertex AI platform and Gemini 2.0 Pro model. Havas Media Network announced […]
A CYNOPSIS MESSAGE FROM LOCALITY Monday June 16, 2025 Navigating the Digital Highway: Locality’s GPS for Local Advertising Success By E.B. Moss On the road to local advertising, marketers are getting “closer to homes” as all signs are pointing to increased revenue and easier navigation. We can thank organizations like Locality for helping […]
A CYNOPSIS MESSAGE FROM SCREENVISION MEDIA Dragons, Families and Full Theaters! ~8M moviegoers packed theaters for How to Train Your Dragon this past weekend, powering the live-action remake to the franchise’s biggest opening ever. With ~452M+ family tickets projected this year and +21% higher emotional engagement, cinema unites families at scale in a fully focused, […]
Sunday June 15, 2025 FEATURED JOB DIGITAL MEDIA BUYER >> FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking […]
Friday June 13, 2025 IN THE NEWS WARC’s recently published Q2 2025 forecast update for Global advertising spend outlook 2025/26 shows global advertising spend growth downgraded to 6.2% for 2025 as mounting tariff pressures force key sectors to slash budgets. The analysis, based on data from 100 markets and over two million data points, […]
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